It is a first since 2017: L’Oréal has dethroned LVMH on the stock market. Behind this fragile symbol — a gap of less than 1% — lies a deeper shift. Investors are now favoring the resilience of beauty over the glamour of pure luxury, long considered untouchable.

Matthieu Humair lifts the veil on the show’s costs. In an exclusive interview, he debunks the notion that the event is an expensive affair reserved for major brands and asserts that for less than 40,000 francs, a small brand can exhibit in Geneva and gain access to the heart of the global watchmaking ecosystem.

With Duolab, Swiss businesswoman Anna Bory is championing a new generation of skincare, based on the freshness of active ingredients, personalization, and technology capable of overcoming certain long-standing formulation challenges.

For a long time, Rolex has cultivated discretion around its industrial sites, which very few have been able to enter, as well as its Training Center (CFR) in Geneva. Yet, on August 28th, on the occasion of celebrating its graduating apprentices, the brand opened the doors of its skill center to a select few journalists, including Luxury Tribune.

In less than a decade, Liberty Media has transformed Formula 1 into a global showcase coveted by the luxury sector. The partnership signed in 2025 with LVMH – the largest in the championship’s history – cements this evolution. Within the group, Swiss watchmaker TAG Heuer holds a prominent position and intends to make the most of it.

Cartier has transformed its boutique at 35 Rue du Rhône into a showcase celebrating nearly 180 years of watchmaking heritage. Watchmaker of Shapes, Master of Crafts brings together 22 historic timepieces from the Cartier Collection, tracing the Maison’s enduring ties to Switzerland and its distinctive approach to form.

At the helm of Panerai since April 2025, Emmanuel Perrin aims to rekindle the interest of certain long-standing customers whose enthusiasm for the brand had waned somewhat. The former director of Richemont’s Specialized Watch Industry division outlines his strategies for achieving this.

Thanks to a targeted innovation and sustainability strategy, the Portuguese footwear industry is establishing itself as one of the most dynamic hubs in Europe. From leather to bio-based rubber, Portugal is paving the way for responsible and competitive production.

Lisbon Fashion Week, an event with strong growth potential and still little known, highlighted emerging talents to watch closely, whose focus remains primarily on sustainability, innovation and manufacturing know-how.

As COP 30 began on Monday in Belém, Brazil, the climate emergency also calls for rapid action to address the environmental impact of the textile industry. To this end, every year, the Textile Exchange Conference brings together all the players in the sector. This year, in Lisbon, Portugal, the theme was ‘Shifting Landscapes’.

The luxury hospitality industry recently appears to be making a decisive shift toward a more sustainable approach. Far from being a mere marketing strategy, these hotels – though still rare worldwide – are rising to the challenge of 360-degree sustainability.