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The experiential retail journey, the unavoidable investment in luxury

Strategy

The experiential retail journey, the unavoidable investment in luxury

Inspiring customers, capturing their attention and providing memorable experiences seems to be the key marketing strategy for luxury brands. According to a study, 85% of consumers are more likely to buy after attending an event or experience.

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Arthur Jurus

Opinion

Luxury continues to attract investors

Several stock markets have (again) beaten their all-time highs. And this is not unusual in recent times. This confirms that the financial fundamentals are positive […]

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By Arthur Jurus

Business & Trends

Luxury quantitative forecasts for 2022
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Business

Luxury quantitative forecasts for 2022

The global growth of the luxury sector is valued at 1,140 billion euros for 2022, according to the Worldwide Luxury Market Monitor of Altagamma-Bain. Which markets will drive this growth? Our analysis.

By Bettina Bush Mignanego

“I created La Voie Parfum as an olfactive language”
Innovation & Know-How

“I created La Voie Parfum as an olfactive language”

As part of our series on new luxury entrepreneurs, Coralie Chappat presents herself as the alchemist of fragrances. Through a series of unique sensory experiences, the tailormade perfume she offers reveals the hidden side of each person.

By Cristina D’Agostino

“Shaping the metaverse, the creation of our future way of life”
SInnovation & Know-How

“Shaping the metaverse, the creation of our future way of life”

The announcement of Facebook becoming Meta Inc. was met with very mixed reactions from businesses and the public. If this utopian world that characterises the metaverse is not so unusual, where is digital fashion and, even more so, luxury heading in this new universe?

By Kelly Vero

“My approach is intuitive, without a business plan, but with an absolute aesthetic ideal”.
Strategy

“My approach is intuitive, without a business plan, but with an absolute aesthetic ideal”.

As part of our feature on the new luxury entrepreneurs, Luxury Tribune offers a series of portraits of designers who dare the absolute luxury, who bet on “ultrabespoke”, without compromise. The first in this series is Céline Surdez, Swiss designer of the brand Pardessus19.

By Cristina D’Agostino

“We should dare to mix artistic universes”
Business

“We should dare to mix artistic universes”

Françoise Adam, the new Director at Christie’s Geneva, is aiming at further cultural mix and opening minds on new artistic synergies. Portrait.

By Cristina D’Agostino

Worlds of luxury

Style & Experiences

Giorgio de Finis: “Art is too often exclusionary”

Art & Design

Giorgio de Finis: “Art is too often exclusionary”

In 2018, when Giorgio de Finis, anthropologist, filmmaker, and artist, launched his project “Macro Asilo” at the Museum of Contemporary Art in Rome, many knew it would be a revolutionary and experiential event.

By Bettina Bush Mignanego

Collectors buy their childhood dreams
Car & High Tech

Collectors buy their childhood dreams

The auction market has been spectacularly growing over the last few months. The automotive and watchmaking sectors attract investors, whose profiles have changed. David R. Seyffer Museum Curator at IWC Shaffhausen and Paul Gaucher Motor Cars Europe Specialist at Bonhams explore these evolutions.

By Cristina D’Agostino

The symbolic power of haute couture in 2021
SFashion

The symbolic power of haute couture in 2021

As luxury brands are looking to restore their clientele’s optimism at all costs, Haute Couture Maisons are capitalizing on their know-how, their heritage, and their imaginative storytelling for the 2021-2022 Fall-Winter collections.

By Sandra Krim

Luxury fashion steps up the green game at COP26
SFashion

Luxury fashion steps up the green game at COP26

The UN Fashion Industry Charter for Climate Change set new goals that its signatory brands must meet by no later than 2030. Will the fashion industry commit to reducing its carbon emissions and embrace environmental-friendly practices for future generations?

By Morgane Nyfeler

Blue-jeans now have a dedicated international festival
SArt & Design

Blue-jeans now have a dedicated international festival

A true object of art, blue jeans now have their own international festival. Meetings and exhibitions celebrate the famous blue fabric in Genoa. Indeed, denim was not born in the country of cowboys, but in Italy. Our analysis.

By Bettina Bush Mignanego

Sustainability

Luxury fashion steps up the green game at COP26
S

Fashion

Luxury fashion steps up the green game at COP26

The UN Fashion Industry Charter for Climate Change set new goals that its signatory brands must meet by no later than 2030. Will the fashion industry commit to reducing its carbon emissions and embrace environmental-friendly practices for future generations?

By Morgane Nyfeler

Sustainability at the forefront of the 36th Hyères Festival
Sustainability

Sustainability at the forefront of the 36th Hyères Festival

For its 36th edition, the festival was forced to be rescheduled in October – with an exhibition running until end of November – due to […]

By Morgane Nyfeler

The 10 most innovative alternatives to plastic for luxury
SSustainability

The 10 most innovative alternatives to plastic for luxury

What if wearing plant-based clothes could make us and the planet healthier? Innovative start-ups, materials companies and luxury labels are collaborating in a quest for more eco-friendly fabrics.

By Morgane Nyfeler

Renting clothes, the future of fashion
Strategy

Renting clothes, the future of fashion

Renting rather than buying, this trend is gaining ground in fashion. If the ambition to contribute to the protection of the planet by consuming less is one of the driving forces, it is also the pleasure of wearing prestigious clothes, without spending excessively.

By Bettina Bush Mignanego

Chic and sustainable, the bet of the longboard “made in Switzerland”
SustainabilitySponsored

Chic and sustainable, the bet of the longboard “made in Switzerland”

It is in Le Lieu, on the shores of the lac de Joux, that the Muse Rolling longboards are produced. Chic and sustainable, they are the new way of seeing ecomobility “made in Switzerland”.

By Cristina D’Agostino

Last posts

Cristina D’Agostino
Opinion

Sustainability also means responsibility for beauty

By Cristina D’Agostino

LVMH and Kering continue to grow, despite Chinese economic downturn
SBusiness

LVMH and Kering continue to grow, despite Chinese economic downturn

The latest figures announcing significant growth in the luxury industry at LVMH and Kering coincide with a disappointing result of China’s GDP. What are the consequences on the sector? Our analysis.

By Cristina D’Agostino

What does the future hold for the luxury market in Japan?
SStrategyAcademic

What does the future hold for the luxury market in Japan?

Since the 1980s, Japan has been one of the largest markets for luxury goods, making a significant contribution to shaping the global industry. In his study, Professor Pierre-Yves Donzé analyses the different strategies used by Western companies to penetrate the Japanese market, how they changed their strategy over time, what they have learned from this market, but also, more recently, the reasons for their stagnation.

By Cristina D’Agostino

The authenticity of a luxury brand: the useful levers to achieve it (Part.2)
SStrategyAcademic

The authenticity of a luxury brand: the useful levers to achieve it (Part.2)

What are the concrete and abstract levers that can be used to make a luxury brand feel authentic? The research by Felicitas Morhart and Lucia Malär mentions the various means available.

By Felicitas Morhart

How can tomorrow’s luxury deal with its heritage?
Strategy

How can tomorrow’s luxury deal with its heritage?

Knowing how to project oneself into the future, anticipating trends and innovating whilst keeping one’s heritage intact is the key to successful management. This was also the theme of the conference organised by The Vendôm Company in front of students connected for the occasion. The highlights and the replay of the conference are available here.

By Isabella Hübscher

The authenticity of luxury brands as percieved by the consumer (Part.1)
StrategyAcademic

The authenticity of luxury brands as percieved by the consumer (Part.1)

Authenticity represents a cornerstone for luxury branding. But how do consumers actually form authenticity judgements and what dimensions do they base them on? Research conducted by Prof. Felicitas Morhart and Prof. Lucia Malär sheds light on the meaning of authenticity.

By Felicitas Morhart

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