Since the 1980s, Japan has been one of the largest markets for luxury goods, making a significant contribution to shaping the global industry. In his study, Professor Pierre-Yves Donzé analyses the different strategies used by Western companies to penetrate the Japanese market, how they changed their strategy over time, what they have learned from this market, but also, more recently, the reasons for their stagnation.
The cultural dimension of luxury brands is growing. If art foundations are the most visible institutions, outside artistic curations are increasingly important. Musical creations, animated […]
Business & Trends
Knowing how to project oneself into the future, anticipating trends and innovating whilst keeping one’s heritage intact is the key to successful management. This was also the theme of the conference organised by The Vendôm Company in front of students connected for the occasion. The highlights and the replay of the conference are available here.
Style & Experiences
Renting rather than buying, this trend is gaining ground in fashion. If the ambition to contribute to the protection of the planet by consuming less is one of the driving forces, it is also the pleasure of wearing prestigious clothes, without spending excessively.
Heading the Bulgari brand for the past two years, Antoine Pin is aiming at setting up strategies that will allow the jewelry brand to quickly capture new clients.
Authenticate luxury watches in an instant using your smartphone? This is the promise of Origyn, a revolutionary technological solution born in Neuchâtel and whose vocation is to fight against counterfeiting. Explanations.
The first G20 ministerial conference about women’s rights was held end of August at Santa Margherita in Italy. In parallel, Angela Missoni, chairwoman of the eponymous brand, spoke about the challenges that still need to be addressed.
The Emerald Coast is at a turning point. It needs to become more sustainable and regain its authenticity in order to resist the ever-increasing competition from other regions of southern Italy.
By Elena Cozza