A new review of over a century of conspicuous consumption research finds that luxury status signals are shifting beyond logos, price, and exclusivity. Published in the Journal of Business Research (de Groot et al., 2026), the study highlights moral expression and personal values as emerging markers of distinction.

Kylian Mbappé is currently at the peak of his career. The player’s image is at the heart of a business model that earns him millions of euros a year off the field. The 2026 World Cup and the American public’s enthusiasm for the French international could pay off big for him.

In China, influencers with millions of followers have seen their accounts deleted overnight for flaunting their wealth. Beyond the authorities’ crackdown, this sudden halt reveals a deeper shift: amongst affluent consumers, the display of wealth is giving way to discretion, and luxury is moving from public spaces into the private sphere.

With the launch of three ready-to-serve cocktails in the United States, House of Hennessy is marking one of the boldest strategic shifts in its history: making cognac more accessible without compromising its heritage. Charles Delapalme, at the helm of the house, explains his vision.

For its 100th anniversary, the brand presents the Monarch: not an ultra-limited collector’s piece, but a model designed to be a timeless icon. Drawing on archival references and technical precision, it distills a century of history into a contemporary watch with a vintage style. The story of a creation that, in its very essence, tells a century of history.

Whether established or emerging, exhibiting at Art Basel can change not only an artist’s fate, but also that of a gallery. For its 56th edition, the world’s leading art fair continues to surprise with breathtaking installations, ranging from those by renowned Japanese visual artist Tadashi Kawamata (Ruinart Art Lounge) to the young Swiss painter Marius Steiger.

Two hundred and fifty years after the Declaration of Independence, the American dream continues to make the country the world’s most sought-after destination. The remaining question is where it is still embodied. Jackson Hole, Santa Barbara, Fort Worth: three enclaves where the art of living and a favourable tax regime attract prominent figures and the ultra-wealthy.

As COP 30 began on Monday in Belém, Brazil, the climate emergency also calls for rapid action to address the environmental impact of the textile industry. To this end, every year, the Textile Exchange Conference brings together all the players in the sector. This year, in Lisbon, Portugal, the theme was ‘Shifting Landscapes’.

The luxury hospitality industry recently appears to be making a decisive shift toward a more sustainable approach. Far from being a mere marketing strategy, these hotels – though still rare worldwide – are rising to the challenge of 360-degree sustainability.

Lisbon Fashion Week, an event with strong growth potential and still little known, highlighted emerging talents to watch closely, whose focus remains primarily on sustainability, innovation and manufacturing know-how.

This summer, an Italian probe uncovered a worrying reality: luxury brands like Armani and Dior have been producing their high-end goods in Chinese-owned sweatshops in […]