Fashion
The secrets of a successful collaboration
Every brand knows that making mistakes is not an option. That’s truer than ever in 2021, and it goes double for choosing partnerships. Here’s what you need to know for a successful collaboration in the post-2020 world.
Opinion
Online gaming: is it the future of fashion luxury for Gen-Z?
The pandemic has been a great online sales accelerator as many fashion luxury brands boosted their digital presence in a wide array of ways. Among […]
The new luxury business models
See now, buy now: the new luxury business model (Episode 1)
The “see now, buy now” trend reflects the desire for immediacy that animates young luxury customers. It’s a revolution based on complex psychological mechanisms, it plays out on social media platforms and has been boosted by the COVID-19 pandemic. Luxury Tribune takes a deep dive into this new shopping experience. Here’s episode one of four.
See now, buy now: from impulsive shopping to compulsive shopping (Episode 2)
What are the psychological cues that push luxury consumers to buy with one click? One thing is certain, there must be a lot, considering that 95% of our brain’s activity is unconscious. With one threat that looms large over these new buying habits: oniomania, also known as compulsive shopping disorder.
The increasingly perilous “Buy Now, Pay Later” (Episode 3)
Luxury goods bought through leasing arrangements is a strong trend that has increased with the pandemic. This instalment method, flexible and free from initial interest rates, offers immediate satisfaction to consumers. On the flip side, it would lead to over-indebtedness.
Business & Trends
Business
The increasingly perilous “Buy Now, Pay Later” (Episode 3)
Luxury goods bought through leasing arrangements is a strong trend that has increased with the pandemic. This instalment method, flexible and free from initial interest rates, offers immediate satisfaction to consumers. On the flip side, it would lead to over-indebtedness.
Style & Experiences
Food & Drink
High gastronomy: vegetarianism is booming
Ever increasingly available in star chefs’ menus, vegetarianism is not only about a few nicely prepared steamed vegetables. Far from that, it offers a land of endless creativity combining local ingredients and refinement.
Sustainability
Sustainability
The Rise of Sustainable Yachting
The yachting industry is making strides to lessen its ecological footprint through new, innovative technologies and launching green initiatives designed to clean our oceans, reduce fuel consumption and help preserve our Earth for future generations.
Last posts
Switzerland, the land of Bally’s new concept of luxury
Upon arrival at the helm of Bally, Nicolas Girotto dove right in with a major brand repositioning. Forget Hollywood glamour, today it’s all about chic “Swissitude” and lower prices.
Luxury forecast for 2021
After this year’s record losses, according to the latest Altagamma – Bain Worldwide Market Monitor update, the luxury industry is headed for a rebound.
Saudi Arabia: from petrodollars to luxury tourism
Aware of its tainted image on the international scene, the Wahhabi realm has decided to make luxury tourism into one of its future key sectors. […]
In Japan and abroad, beauty standards are finding new patrimonial value.
In Japan, just like in other countries, beauty standards are evolving. Aesthetic norms follow the way generations reclaim their identity and cultural heritage. And cosmetic brands just like Shiseido are building on this trend.
Hublot and the era of e-celebrations
In order to celebrate its 40th anniversary during the pandemic, Hublot prepared a few surprises to its online guests, by inviting some great names on the web to blow its e-candles. It was the opportunity for Ricardo Guadalupe, CEO of the brand, to talk about future challenges to come.
«The Monaco will make history in New York»
Frédéric Arnault, young leader of the TAG Heuer brand, reveals why the sale of the last Monaco which belonged to the legendary actor Steve McQueen, is an important element of the brand’s valuation strategy. The watch will be auctioned on December 12th in New York by Phillips, in partnership with Bacs & Russo.
See now, buy now: the new luxury business model (Episode 1)
The “see now, buy now” trend reflects the desire for immediacy that animates young luxury customers. It’s a revolution based on complex psychological mechanisms, it plays out on social media platforms and has been boosted by the COVID-19 pandemic. Luxury Tribune takes a deep dive into this new shopping experience. Here’s episode one of four.
Masks that challenge the cosmetics market
With Covid-19, women’s beauty routines are being challenged: hidden lips, fragile skin, highlighted eyes. Facing these new needs, brands are offering unique products and clients are turning to online sales and digital tools.
“Corporate espionage is what made French luxury relevant”
After investigating for more than ten years, Parisian journalist Laurence Picot publishes: “Les Secrets du Luxe” ( “Secrets of Luxury”). A fascinating publication that goes back to the origins of French luxury, with its many colorful characters, its darkest secrets and its stokes of genius.
Alibaba’s cave of treasure
The Richemont Group is teaming up with Chinese online sales giant Alibaba for a major investment in Farfetch, to open up new luxury channels in China. This deal reflects the acceleration of the digitalization of sales, but it could definitively shift the strategic center of gravity of luxury goods from Europe to China.
“Immunology prevention has become critical today”
Just like many Swiss clinics impacted by the loss of its foreign clientele, Clinique La Prairie (founded in 1931 by Professor Niehans) now wants to raise awareness in Switzerland. Exclusive interview with its CEO Simone Gibertoni.