Business
Influence 3.0: Content Creators Redefining the Relationship with Luxury
Influencer marketing has undergone a profound evolution over the past decade. From a few superstars in the field to millions of micro-influencers, they now sit at the heart of luxury brands’ strategies. But what kind of influence are we talking about? Two content creators, Morgan Mesple and The Gstaad Guy, provide answers.
Opinion
Geopolitics and luxury: Saudi Arabia’s Vision 2030 project under high tension
Saudi Prince Mohammed Ben Salmane (MBS), the dominant figure in Riyadh, is banking on Vision 2030 to ensure Saudi Arabia’s transition to a new economic development model.
By Eva Morletto
News
EssilorLuxottica Records 6% Growth In Revenue In 2024
Business & Trends
Strategy
Bally’s Struggle for Reinvention: Can the Iconic Brand Reclaim Its Place in Luxury?
In August this year, Bally the heritage Swiss brand announced that the sale to the U.S.-based private equity firm Regent LP had been completed and was essential to avoid bankruptcy. However, the choice of new owner still leaves some doubt as to the right strategy to adopt. Our analysis.
Style & Experiences
Travel & Wellness
Portofino: Leading Italian Luxury Tourism in 2025
Luxury tourism in Italy experienced significant growth in 2024. Destinations such as Portofino and the Tigullio region have particularly benefited from this surge. Major investments by luxury giants underscore the attractiveness of these locations.
Sustainability
Sustainability
Fashion brands fail in transparency and decarbonisation
This summer, an Italian probe uncovered a worrying reality: luxury brands like Armani and Dior have been producing their high-end goods in Chinese-owned sweatshops in […]