Appointed head of Montblanc’s watch division in January 2021, Laurent Lecamp is aiming at six to eight months in order to infuse a new direction to the watch brand Montblanc

Still unknown a decade ago, olfactory marketing is experiencing an unprecedented boom in the luxury industry. Some studies are definitive: it is an incredible tool for client loyalty, and for sales.

Beginning 2021, the LVMH group bought the brand Vendôme from the eponymous small town Vendôme. Cost of the transaction: 10,000 euros. An amount considered ridiculously low by some, but a big coup for Bernard Arnaud’s group.

What could be more intriguing and attractive than the unattainable? The decision to stop selling a bestseller seems to be the new way for luxury to create an aura. Based on rarity, heritage and nostalgia, the concept of “self-destruction” is a way to recreate desirability.

During his stay in Switzerland, the actor tells how his approach to the artistic world and his few Swiss qualities enabled him to grow and last in Hollywood, where he settled ten years ago.

The Valmont Foundation, a Swiss cosmetics brand, recently invested its headquarters in a venetian palace. An opportunity to explore with its founder, Didier Guillon, the often-hidden ties between art and business.

Music has always had the power to represent communities and people, while creating trends and evolutions. It has always been intrinsic to pop-culture and a reflection of society. Shaping each other at the peak of a cultural revolution, luxury uses their codes and is the great winner.

For decades, sneakers have been a fashion phenomenon. But at a time when sustainability has become a purchasing criterion, the sneaker industry is still too silent about the production process.

The development of new synthetic fibres and more innovative production methods offers alternatives that can put a lasting end to the issue.

‘Skinminimalism’ is the new trend that brings our beauty habits back to basics. Better for our health and the planet, it’s also a more affordable alternative to other wasteful practices.

Fashion designers have found a new appeal in an old business model that comes as a slower, higher-quality alternative to the mass fashion market and is now backed by technology.