Travel & Wellness
Luxury: European Countries That are Holding up Better Than France or Italy
As the global luxury market enters a phase of normalization, certain European regions long considered secondary are now emerging as solid and credible growth drivers. Spain, Portugal, and Eastern Europe are shaping a new luxury landscape.
$7 Bn
Estimated value of the Spanish luxury goods market in 2025
164%
Increase in tax-free spending by non-European buyers between June 2023 and May 2024 in Spain
2400
Number of properties listed at over €3 million in Lisbon, Portugal
Opinion
Latin America: Mercosur Opens up Major Opportunities for the Luxury Market
The agreement between the European Union and Mercosur was signed last Saturday. By removing more than 91% of customs duties between the two areas, it becomes a crucial strategic opportunity for the European luxury industry, provided it is properly exploited.
By Eva Morletto
News
Business & Trends
Innovation & Know-How
Julien Tornare, CEO of Hublot: “Hublot Will Rebalance Its Investments”
At the helm of Hublot (LVMH) since September 2024, Julien Tornare aims to elevate the brand to the level of the five major players in high watchmaking. Doubling manufacturing space, strengthening innovation, recalibrating sponsorships—including withdrawing from the World Cup—and increasing communication around in-house watchmaking expertise: ambitions are high.
Style & Experiences
Fashion
When European Textiles Resist the Luxury Slowdown
An increase in European exhibitors, a tentative market recovery, debates on China and ready-to-wear: Milano Unica 2026, bringing together the best manufacturers of high-end fabrics and accessories, revealed a luxury sector forced to rethink its priorities between financial performance, product value, and cultural responsibility.
Sustainability
Sustainability
From Workshop To Tech: The Revolution Of ‘Made in Portugal’ Footwear
Thanks to a targeted innovation and sustainability strategy, the Portuguese footwear industry is establishing itself as one of the most dynamic hubs in Europe. From leather to bio-based rubber, Portugal is paving the way for responsible and competitive production.