Javier Milei’s ascension to power has shaken up the Argentinian economy. For the luxury sector—long hampered by exchange controls and import restrictions—the first few months of the new administration were greeted with enthusiasm. Two and a half years later, the picture is more nuanced.

A new review of over a century of conspicuous consumption research finds that luxury status signals are shifting beyond logos, price, and exclusivity. Published in the Journal of Business Research (de Groot et al., 2026), the study highlights moral expression and personal values as emerging markers of distinction.

This spring a Chinese TV actor went viral for playing a battle-worn general in flawless makeup. The argument that followed maps the logic of China’s male beauty economy, and the blind spots European luxury brings to it.

In China, influencers with millions of followers have seen their accounts deleted overnight for flaunting their wealth. Beyond the authorities’ crackdown, this sudden halt reveals a deeper shift: amongst affluent consumers, the display of wealth is giving way to discretion, and luxury is moving from public spaces into the private sphere.

A paradise for high-end tourism, St. Moritz continues to embody Alpine excellence. Just ten kilometers away, Sils Maria cultivates a different vision of luxury: more discreet, more cultural, and more contemplative. The recent opening of the Chesa Marchetta hotel illustrates this profound evolution in the Engadine, where the experience has become just as important as prestige.

With the publication of the “2025 Sustainability Report”, Audemars Piguet has clearly set out its sustainability objectives, which the brand has supported with several commitments, including the phasing out of ruby sourcing and the allocation of 2% of its turnover to its two Foundations. Luxury Tribune was able to conduct an exclusive on-camera interview with Ilaria Resta, the brand’s CEO, about these developments.

The Rencontres de la Photographie draws the world’s elite of the photography world to Arles. In recent years, major luxury houses—from Louis Vuitton to Guerlain—have realized that the city is the only place in France where culture, money, and desire intersect without (almost) ever clashing.

Thanks to a targeted innovation and sustainability strategy, the Portuguese footwear industry is establishing itself as one of the most dynamic hubs in Europe. From leather to bio-based rubber, Portugal is paving the way for responsible and competitive production.

Lisbon Fashion Week, an event with strong growth potential and still little known, highlighted emerging talents to watch closely, whose focus remains primarily on sustainability, innovation and manufacturing know-how.

As COP 30 began on Monday in Belém, Brazil, the climate emergency also calls for rapid action to address the environmental impact of the textile industry. To this end, every year, the Textile Exchange Conference brings together all the players in the sector. This year, in Lisbon, Portugal, the theme was ‘Shifting Landscapes’.

The luxury hospitality industry recently appears to be making a decisive shift toward a more sustainable approach. Far from being a mere marketing strategy, these hotels – though still rare worldwide – are rising to the challenge of 360-degree sustainability.