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What does the future hold for the luxury market in Japan?
S

Strategy

What does the future hold for the luxury market in Japan?

Since the 1980s, Japan has been one of the largest markets for luxury goods, making a significant contribution to shaping the global industry. In his study, Professor Pierre-Yves Donzé analyses the different strategies used by Western companies to penetrate the Japanese market, how they changed their strategy over time, what they have learned from this market, but also, more recently, the reasons for their stagnation.

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Cristina D’Agostino

Opinion

Why luxury is moving from being an aesthetic product to an artistic curator

The cultural dimension of luxury brands is growing. If art foundations are the most visible institutions, outside artistic curations are increasingly important. Musical creations, animated […]

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By Cristina D’Agostino

Business & Trends

How can tomorrow’s luxury deal with its heritage?

Strategy

How can tomorrow’s luxury deal with its heritage?

Knowing how to project oneself into the future, anticipating trends and innovating whilst keeping one’s heritage intact is the key to successful management. This was also the theme of the conference organised by The Vendôm Company in front of students connected for the occasion. The highlights and the replay of the conference are available here.

By Isabella Hübscher

LVMH and Kering continue to grow, despite Chinese economic downturn
SBusiness

LVMH and Kering continue to grow, despite Chinese economic downturn

The latest figures announcing significant growth in the luxury industry at LVMH and Kering coincide with a disappointing result of China’s GDP. What are the consequences on the sector? Our analysis.

By Cristina D’Agostino

The authenticity of a luxury brand: the useful levers to achieve it (Part.2)
SStrategyAcademic

The authenticity of a luxury brand: the useful levers to achieve it (Part.2)

What are the concrete and abstract levers that can be used to make a luxury brand feel authentic? The research by Felicitas Morhart and Lucia Malär mentions the various means available.

By Felicitas Morhart

Renting clothes, the future of fashion
Strategy

Renting clothes, the future of fashion

Renting rather than buying, this trend is gaining ground in fashion. If the ambition to contribute to the protection of the planet by consuming less is one of the driving forces, it is also the pleasure of wearing prestigious clothes, without spending excessively.

By Bettina Bush Mignanego

The authenticity of luxury brands as percieved by the consumer (Part.1)
StrategyAcademic

The authenticity of luxury brands as percieved by the consumer (Part.1)

Authenticity represents a cornerstone for luxury branding. But how do consumers actually form authenticity judgements and what dimensions do they base them on? Research conducted by Prof. Felicitas Morhart and Prof. Lucia Malär sheds light on the meaning of authenticity.

By Felicitas Morhart

Worlds of luxury

Style & Experiences

The symbolic power of haute couture in 2021
S

Fashion

The symbolic power of haute couture in 2021

As luxury brands are looking to restore their clientele’s optimism at all costs, Haute Couture Maisons are capitalizing on their know-how, their heritage, and their imaginative storytelling for the 2021-2022 Fall-Winter collections.

By Sandra Krim

Blue-jeans now have a dedicated international festival
SArt & Design

Blue-jeans now have a dedicated international festival

A true object of art, blue jeans now have their own international festival. Meetings and exhibitions celebrate the famous blue fabric in Genoa. Indeed, denim was not born in the country of cowboys, but in Italy. Our analysis.

By Bettina Bush Mignanego

“European music mirrors our way of being together”
Style & Experiences

“European music mirrors our way of being together”

Jack Savoretti, a British author, composer and interpreter whose album Singing To Strangers earned him a global recognition, talks about the symbolic reach of his latest work Europiana, his musical dream, ranked at the top of UK charts.

By Bettina Bush Mignanego

During the 1950s, free spirits conquered watchmaking
Watches & Jewellery

During the 1950s, free spirits conquered watchmaking

After the war, humanity is entitled to dream again. Technological discoveries accompany great expeditions. Watchmaking then invents Tool watches, capable of resisting extreme conditions. Our summer series “A time a watch” continues and explores the fifties.

By Cristina D’Agostino

Engelberg: the «Belle Epoque» glamour reborn
Travel & Wellness

Engelberg: the «Belle Epoque» glamour reborn

The «Belle Epoque» splendor and its four decades of carelessness forged Engelberg’s reputation, the Swiss alpine resort. Today, many investors are reviving the 1900s glamour.

By Cristina D’Agostino

Sustainability

Renting clothes, the future of fashion

Strategy

Renting clothes, the future of fashion

Renting rather than buying, this trend is gaining ground in fashion. If the ambition to contribute to the protection of the planet by consuming less is one of the driving forces, it is also the pleasure of wearing prestigious clothes, without spending excessively.

By Bettina Bush Mignanego

The 10 most innovative alternatives to plastic for luxury
SSustainability

The 10 most innovative alternatives to plastic for luxury

What if wearing plant-based clothes could make us and the planet healthier? Innovative start-ups, materials companies and luxury labels are collaborating in a quest for more eco-friendly fabrics.

By Morgane Nyfeler

Upcycling: turning trash into fashion treasures
SSustainability

Upcycling: turning trash into fashion treasures

As the world’s second most polluting industry, the fashion industry is waking up to the value found in using existing resources in order to minimise its waste. Upcycling is slowly becoming the new trend emulating the second-hand and vintage market, and the luxury sector, from innovative high-end brands to pioneering independent designers, isn’t short of exciting, eco-friendly initiatives.

By Morgane Nyfeler

The growing responsibility of ethical fashion platforms
SSustainabilityFeature

The growing responsibility of ethical fashion platforms

Shopping guilt-free and effortlessly is the promise of the new online fashion marketplaces where ecology and aesthetic collide. The ethical fashion market is expected to reach 9.81 billion dollars by 2025.

By Morgane Nyfeler

Chic and sustainable, the bet of the longboard “made in Switzerland”
SustainabilitySponsored

Chic and sustainable, the bet of the longboard “made in Switzerland”

It is in Le Lieu, on the shores of the lac de Joux, that the Muse Rolling longboards are produced. Chic and sustainable, they are the new way of seeing ecomobility “made in Switzerland”.

By Cristina D’Agostino

Last posts

“Bernard Arnault challenges us about very specific issues”
Strategy

“Bernard Arnault challenges us about very specific issues”

Heading the Bulgari brand for the past two years, Antoine Pin is aiming at setting up strategies that will allow the jewelry brand to quickly capture new clients.

By Cristina D’Agostino

Origyn invents the Shazam of watchmaking
Innovation & Know-How

Origyn invents the Shazam of watchmaking

Authenticate luxury watches in an instant using your smartphone? This is the promise of Origyn, a revolutionary technological solution born in Neuchâtel and whose vocation is to fight against counterfeiting. Explanations.

By Fabio Bonavita

The story of women’s rights through the eyes of fashion
Strategy

The story of women’s rights through the eyes of fashion

The first G20 ministerial conference about women’s rights was held end of August at Santa Margherita in Italy. In parallel, Angela Missoni, chairwoman of the eponymous brand, spoke about the challenges that still need to be addressed.

By Bettina Bush Mignanego

Cristina D’Agostino
Opinion

The perilous challenge of Chinese storytelling

By Cristina D’Agostino

Is Costa Smeralda still that glorious dolce vita empire?
Strategy

Is Costa Smeralda still that glorious dolce vita empire?

The Emerald Coast is at a turning point. It needs to become more sustainable and regain its authenticity in order to resist the ever-increasing competition from other regions of southern Italy.

By Elena Cozza

How a targeted communication generates pleasure
StrategyAcademic

How a targeted communication generates pleasure

A study conducted by Professor Francine Petersen (HEC Lausanne) on luxury purchases analyses the consequences of the customer’s feeling on his relationship with the brand.

By Mariana Soberano

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