Art & Design
The Reitan Group Aims to Create A “Bilbao Effect” in Norway With The Pomo Museum
The idea is ambitious: to turn Trondheim, a small city in northern Norway with just over 200,000 residents, into an international cultural destination through a museum of modern and contemporary art, the PoMo, which opened its doors in 2025, thereby creating in Norway what is known as the “Bilbao effect”— the transformation of a city through a museum.
$7.8 Bn
Net worth of Odd Reitan, founder of the Reitan Group
170,000
Number of visitors to PoMo in its first ten months of operation
€11.5 Bn
Revenue of the Reitan Group in 2022
Opinion
Why Japan Attracts Global Luxury Brands and Investment Capital
L Catterton, the investment fund affiliated with the LVMH group, is investing 270 million euros in Japan across five local companies. The news, announced last week, leads us to question the strategic value of this decision.
By Eva Morletto
News
Business & Trends
Innovation & Know-How
In 2026, the Market for Rare Leathers Remains a Complex and Ambiguous Industry
In the world of luxury, few materials embody rarity as much as so-called exotic leathers. Python, crocodile, ostrich, or lizard—these skins are as fascinating as they are controversial. Behind this aura of exclusivity lies a complex global industry, blending specialized farming, regulated trade, and growing ethical concerns.
By Eva Morletto
Style & Experiences
Watches & Jewellery
The Risky Bet of the Mid-Range Watch Market: What Strategy for 2026?
While the Swiss watch market has shifted toward hyper-luxury, with Rolex, Patek Philippe, and Audemars Piguet capturing the lion’s share of value, brands positioned in the “affordable” price range—under 3,000 Swiss francs—must redouble their efforts to survive. Nevertheless, at Watches and Wonders Geneva, they are taking the opportunity to reaffirm their legitimacy.
Sustainability
Sustainability
From Workshop To Tech: The Revolution Of ‘Made in Portugal’ Footwear
Thanks to a targeted innovation and sustainability strategy, the Portuguese footwear industry is establishing itself as one of the most dynamic hubs in Europe. From leather to bio-based rubber, Portugal is paving the way for responsible and competitive production.