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Wines that give artists a voice
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Art & Design

Wines that give artists a voice

After Château la Coste and Commanderie de Peyrassol, the Art Center of Bonisson recently launched in Provence, surrounded by its eponymous vineyard. Since the Rothschilds in Mouton over 80 years ago, the connections between art and wine have been increasing. A reasoned marriage?

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Cristina D’Agostino

Opinion

The bet of an inclusive luxury

This week LVMH announced the acquisition of a 60% stake in the Off-White brand created by star designer Virgil Abloh. Was this just another brand […]

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By Cristina D’Agostino

Business & Trends

Lab-grown diamonds: a greener footprint?
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Innovation & Know-How

Lab-grown diamonds: a greener footprint?

From fine jewellery brands to small jeweller, key players are committed to making the industry more transparent. Whether lab-grown or natural diamonds, what kind of environmental footprint will they leave in the future?

By Morgane Nyfeler

Laurent Lecamp. A new lease of life for Montblanc watches
Strategy

Laurent Lecamp. A new lease of life for Montblanc watches

Appointed head of Montblanc’s watch division in January 2021, Laurent Lecamp is aiming at six to eight months in order to infuse a new direction to the watch brand Montblanc

By Cristina D’Agostino

The olfactory logo: a powerful catalyst for emotions
SInnovation & Know-How

The olfactory logo: a powerful catalyst for emotions

Still unknown a decade ago, olfactory marketing is experiencing an unprecedented boom in the luxury industry. Some studies are definitive: it is an incredible tool for client loyalty, and for sales.

By Fabio Bonavita

How LVMH took over the Vendôme brand
SStrategy

How LVMH took over the Vendôme brand

Beginning 2021, the LVMH group bought the brand Vendôme from the eponymous small town Vendôme. Cost of the transaction: 10,000 euros. An amount considered ridiculously low by some, but a big coup for Bernard Arnaud’s group.

By Béatrice Peyrani

Is scarcity flirting with “self-destruction”?
Strategy

Is scarcity flirting with “self-destruction”?

What could be more intriguing and attractive than the unattainable? The decision to stop selling a bestseller seems to be the new way for luxury to create an aura. Based on rarity, heritage and nostalgia, the concept of “self-destruction” is a way to recreate desirability.

By Elena Cozza

Worlds of luxury

Style & Experiences

Art Deco. Watchmaking looking to enjoy itself.

Watches & Jewellery

Art Deco. Watchmaking looking to enjoy itself.

Each era has its style, each generation has its modernity. For a hundred years, great artistic movements have generated works that have marked their time. Watchmaking is no exception. Our summer series “A Time, a Watch” begins with the Art Deco movement.

By Cristina D’Agostino

“I was very ambitious. Then I lived my years in Hollywood”
Art & Design

“I was very ambitious. Then I lived my years in Hollywood”

During his stay in Switzerland, the actor tells how his approach to the artistic world and his few Swiss qualities enabled him to grow and last in Hollywood, where he settled ten years ago.

By Cristina D’Agostino

“Intertwining art and business is a way for us to stand out from our competitors”
Art & Design

“Intertwining art and business is a way for us to stand out from our competitors”

The Valmont Foundation, a Swiss cosmetics brand, recently invested its headquarters in a venetian palace. An opportunity to explore with its founder, Didier Guillon, the often-hidden ties between art and business.

By Aymeric Mantoux

Music: a social revolution in luxury
Style & Experiences

Music: a social revolution in luxury

Music has always had the power to represent communities and people, while creating trends and evolutions. It has always been intrinsic to pop-culture and a reflection of society. Shaping each other at the peak of a cultural revolution, luxury uses their codes and is the great winner.

By Elena Cozza

Clinique La Prairie innovates in longevity
Travel & WellnessSponsored

Clinique La Prairie innovates in longevity

For the celebration of its 90th anniversary, Clinique La Prairie now offers its guests new epigenetic testing and a reinforced edition of its revitalization program. A unique approach to body and mind rejuvenation.

By Fabio Bonavita

Sustainability

Sailing finds new ties with sustainability
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Sustainability

Sailing finds new ties with sustainability

While resuming important sports events is necessary, replicating the past is no longer an option. New models are emerging thanks to unique ties with sustainability. Sailing is an example to follow.

By Bettina Bush Mignanego

Are sneakers an environmental disaster?
SSustainability

Are sneakers an environmental disaster?

For decades, sneakers have been a fashion phenomenon. But at a time when sustainability has become a purchasing criterion, the sneaker industry is still too silent about the production process.

By Isotta Giorgini

Faux fur: fad or future?
Sustainability

Faux fur: fad or future?

The development of new synthetic fibres and more innovative production methods offers alternatives that can put a lasting end to the issue.

By Vanda Absolonova

‘Skinminimalism’ strips beauty back to the bare minimum
SSustainability

‘Skinminimalism’ strips beauty back to the bare minimum

‘Skinminimalism’ is the new trend that brings our beauty habits back to basics. Better for our health and the planet, it’s also a more affordable alternative to other wasteful practices.

By Morgane Nyfeler

Tech meets made-to-order fashion for good
SustainabilityFeature

Tech meets made-to-order fashion for good

Fashion designers have found a new appeal in an old business model that comes as a slower, higher-quality alternative to the mass fashion market and is now backed by technology.

By Morgane Nyfeler

Last posts

Cristina D’Agostino
Opinion

The “AOC” or the power of bubbles

By Cristina D’Agostino

Magnifica, Bulgari’s high jewelry collection designed to match the greatest western fortunes
Watches & Jewellery

Magnifica, Bulgari’s high jewelry collection designed to match the greatest western fortunes

Never in the history of the jewelry house were this many extraordinary precious stones assembled in only one collection, unique in volumes and carats. Let’s decipher the ambitions of the roman jeweler in the post-covid era. Watch the show replay.

By Cristina D’Agostino

Shipping: from the pandemic to sustainability
SStrategy

Shipping: from the pandemic to sustainability

A side effect of the pandemic has been transport restrictions that have made shipping goods slower and more expensive, and the already worrying situation was made even more dramatic with the recent incident of the cargo ship Ever Given in the Suez Canal. There are real concerns about worldwide commerce, and the luxury industry is not immune.

By Fabio Bonavita

Culture has to be the drive to 4.0 capitalism
SArt & Design

Culture has to be the drive to 4.0 capitalism

How to boost culture in 2021? Giovanna Melandri, former Italian Minister of Culture, unveils new possible approaches in an exclusive interview for Luxury Tribune.

By Bettina Bush Mignanego

“A hotel must reinvent itself as an urban club“
Travel & Wellness

“A hotel must reinvent itself as an urban club“

The pandemic has deeply modified the customer’s expectations of the hotel experience. More open into its surroundings, hotels will become multi-purpose living spaces. French architect Jean-Philippe Nuel, renowned for his luxury interior design, shares his ideas on the future of hospitality.

By Cécilia Pelloux

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