In just a few years, French YouTuber Squeezie has turned his Grand Prix Explorer into a powerful event, rallying millions of young fans around motorsports. A testament to its growing influence: the 2025 edition will be broadcast by France Télévisions.

In just six years, Skims has evolved from a shapewear startup into a $4 billion empire. Founded by American star Kim Kardashian, the brand has capitalized on a finely tuned digital m/sousrketing strategy. Now, it is setting its sights on Europe, multiplying exclusive collaborations with the worlds of luxury and sport. A unique business model that has become a case study.

As title sponsor of the Omega Masters for the past 24 years, the watchmaker will once again be heavily involved in the success of this year’s golfing event. In an exclusive interview, Raynald Aeschlimann reveals Omega’s ambitions for golf.

Jean-Christophe Babin analyzes the profitability of the Geneva Watch Days, the dynamics of key markets, and the levers of growth for the watch industry, at a time when the sector is under pressure from U.S. tariffs.

India’s luxury housing market is touching new highs as prestigious pin-codes command record breaking prices and elite societies redefine luxury housing with 5-star amenities. Luxury Tribune explores how India’s wealthy are turning prime real-estate into a powerful status symbol.

Audemars Piguet continues to refine its production model and accelerate watchmaking innovation. Its goal: to better master production flows in order to gain agility and long-term growth. Lucas Raggi, Chief Industrial Officer, reveals the brand’s industrial strategies in place through 2035.

The luxury hospitality industry recently appears to be making a decisive shift toward a more sustainable approach. Far from being a mere marketing strategy, these hotels – though still rare worldwide – are rising to the challenge of 360-degree sustainability.

Three luxury leaders give their insights on how purpose-driven businesses can build a sustainable and relevant future.

This summer, an Italian probe uncovered a worrying reality: luxury brands like Armani and Dior have been producing their high-end goods in Chinese-owned sweatshops in […]