Still unknown a decade ago, olfactory marketing is experiencing an unprecedented boom in the luxury industry. Some studies are definitive: it is an incredible tool for client loyalty, and for sales.

A side effect of the pandemic has been transport restrictions that have made shipping goods slower and more expensive, and the already worrying situation was made even more dramatic with the recent incident of the cargo ship Ever Given in the Suez Canal. There are real concerns about worldwide commerce, and the luxury industry is not immune.

What could be more intriguing and attractive than the unattainable? The decision to stop selling a bestseller seems to be the new way for luxury to create an aura. Based on rarity, heritage and nostalgia, the concept of “self-destruction” is a way to recreate desirability.

For more than a year, it has been nothing but a string of digital crushes. Pink diamonds, collectors’ watches, handbags, vintage wines are fought over during digital auctions. Aline Sylla-Walbaum, luxury general manager at Christie’s, details the digital ambitions of the house.

The pandemic has deeply modified the customer’s expectations of the hotel experience. More open into its surroundings, hotels will become multi-purpose living spaces. French architect Jean-Philippe Nuel, renowned for his luxury interior design, shares his ideas on the future of hospitality.

Exclusive interview with Caroline Scheufele, co-president and artistic director of Chopard, on the behind-the-scenes shooting of the “Happy Diamonds” campaign with Julia Roberts.

Monogrammed bags have always been a cornerstone of great designers’ collections. But who are these iconic pieces aimed at today? Cari Quoyeser, the second winner of the writing contest open to IESEG students, deciphers the trend.

The development of new synthetic fibres and more innovative production methods offers alternatives that can put a lasting end to the issue.

Challenged by growing digitalization in sales and environmental issues, luxury packaging is experiencing deep changes. A shift that enables the use of sustainable materials and relocating production closer to the end client.

Fashion designers have found a new appeal in an old business model that comes as a slower, higher-quality alternative to the mass fashion market and is now backed by technology.

Yachting is on its way to becoming greener, and charter companies are helping to bring awareness to the masses by adding more hybrid yachts and yachts with eco-friendly technologies to its fleet, as well as implementing on-board initiatives.