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The secrets of a successful collaboration
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Fashion

The secrets of a successful collaboration

Every brand knows that making mistakes is not an option. That’s truer than ever in 2021, and it goes double for choosing partnerships. Here’s what you need to know for a successful collaboration in the post-2020 world.

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Isotta Giorgini

Opinion

Online gaming: is it the future of fashion luxury for Gen-Z?

The pandemic has been a great online sales accelerator as many fashion luxury brands boosted their digital presence in a wide array of ways. Among […]

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By Isotta Giorgini

Brief

The new luxury business models

See now, buy now: the new luxury business model (Episode 1)
Strategy

See now, buy now: the new luxury business model (Episode 1)

The “see now, buy now” trend reflects the desire for immediacy that animates young luxury customers. It’s a revolution based on complex psychological mechanisms, it plays out on social media platforms and has been boosted by the COVID-19 pandemic. Luxury Tribune takes a deep dive into this new shopping experience. Here’s episode one of four.

By Fabio Bonavita

See now, buy now: from impulsive shopping to compulsive shopping (Episode 2)
SStrategy

See now, buy now: from impulsive shopping to compulsive shopping (Episode 2)

What are the psychological cues that push luxury consumers to buy with one click? One thing is certain, there must be a lot, considering that 95% of our brain’s activity is unconscious. With one threat that looms large over these new buying habits: oniomania, also known as compulsive shopping disorder.

By Fabio Bonavita

The increasingly perilous “Buy Now, Pay Later” (Episode 3)
SBusinessFeature

The increasingly perilous “Buy Now, Pay Later” (Episode 3)

Luxury goods bought through leasing arrangements is a strong trend that has increased with the pandemic. This instalment method, flexible and free from initial interest rates, offers immediate satisfaction to consumers. On the flip side, it would lead to over-indebtedness.

By Cristina D’Agostino

Business & Trends

The increasingly perilous “Buy Now, Pay Later” (Episode 3)
S

Business

The increasingly perilous “Buy Now, Pay Later” (Episode 3)

Luxury goods bought through leasing arrangements is a strong trend that has increased with the pandemic. This instalment method, flexible and free from initial interest rates, offers immediate satisfaction to consumers. On the flip side, it would lead to over-indebtedness.

By Cristina D’Agostino

Inclusivity as pandemic-proof superpower
StrategyFeature

Inclusivity as pandemic-proof superpower

With the pandemic, inclusion has become a necessity in the cosmetics sector, in order to dispel the feeling of under-representation and human disconnection caused by Covid-19.

By Elena Cozza

See now, buy now: from impulsive shopping to compulsive shopping (Episode 2)
SStrategy

See now, buy now: from impulsive shopping to compulsive shopping (Episode 2)

What are the psychological cues that push luxury consumers to buy with one click? One thing is certain, there must be a lot, considering that 95% of our brain’s activity is unconscious. With one threat that looms large over these new buying habits: oniomania, also known as compulsive shopping disorder.

By Fabio Bonavita

Stone Island, Shang Xia, Supreme: why acquisitions are increasing
SBusinessFeature

Stone Island, Shang Xia, Supreme: why acquisitions are increasing

The year 2021 opens with many questions, including those raised by recent acquisitions operated in the luxury industry, obvious signs of new strategies accelerated by Covid-19.

By Bettina Bush Mignanego

Luxury: the hopeful comeback of optimism
BusinessFeature

Luxury: the hopeful comeback of optimism

Thanks to vaccines and China’s economic momentum, the luxury industry could still end the year on a positive note. The recovery that began last fall is expected to pick up in the coming months, but it won’t return to 2019 levels anytime soon. Unless…

By Fabio Bonavita

Worlds of luxury

Style & Experiences

High gastronomy: vegetarianism is booming

Food & Drink

High gastronomy: vegetarianism is booming

Ever increasingly available in star chefs’ menus, vegetarianism is not only about a few nicely prepared steamed vegetables. Far from that, it offers a land of endless creativity combining local ingredients and refinement.

By Fabio Bonavita

Lamborghini’s new strategic paths
Car & High Tech

Lamborghini’s new strategic paths

Nothing seems to be able to stop the brand with the bull. After announcing partnerships with Supreme, Lego or the Japanese designer Yohji Yamamoto, record sales have enabled the brand to explore new perspectives. Its latest splurge: a luxury yacht with 4000 horsepower.

By Fabio Bonavita

Milan creates an important center for digital culture
Art & Design

Milan creates an important center for digital culture

MEET, Digital Culture Center, the new international center of digital culture, opened its doors in Milan, end of October. Imagined and presided by Maria Grazia Mattei with the support of the Fondazione Cariplo, it will enable the understanding of the crucial issue that is digital revolution.

By Bettina Bush Mignanego

The latest luxury? A treat from the Louvre
Style & Experiences

The latest luxury? A treat from the Louvre

To finance its ongoing solidarity and educational projects, the Louvre is organizing very exclusive auctions with Christie’s and Drouot offering bidders pieces by major luxury brands, including the Swiss watchmaker Vacheron Constantin.

By Cristina D’Agostino

Clinique La Prairie is betting on healing and immunity
Travel & WellnessSponsored

Clinique La Prairie is betting on healing and immunity

The Covid-19 pandemic has brought back the importance of sanitary measures when it comes to protecting oneself against a virus, as well as the major […]

By Fabio Bonavita

Sustainability

The Rise of Sustainable Yachting

Sustainability

The Rise of Sustainable Yachting

The yachting industry is making strides to lessen its ecological footprint through new, innovative technologies and launching green initiatives designed to clean our oceans, reduce fuel consumption and help preserve our Earth for future generations.

By Emma Reynolds

Fashion: augmented nature in our coats
Sustainability

Fashion: augmented nature in our coats

While outerwear is designed to keep us warm and protect us from harsh weather conditions, it is typically harmful to the environment or towards animals. Attractive alternatives are finally emerging. Find out why.

By Morgane Nyfeler

“To rethink the world also means rethinking luxury”
Sustainability

“To rethink the world also means rethinking luxury”

Nine Swiss Universities were invited to participate to one of the first major events dedicated to environmental responsibility. During the inaugural event themed “Is deconsumption compatible with luxury?”, Cyrille Vigneron, President and CEO of Cartier International, engaged with more than 300 students via zoom.

By Fabio Bonavita

Portugal, the green Eldorado of fashion
SustainabilityFeature

Portugal, the green Eldorado of fashion

Supply chains in the fashion industry are, to say the least, complex business. Facing the massive trend of sustainable fashion among the younger generation, fashion is reshaping itself.

By Morgane Nyfeler

“So very few luxury brands in Switzerland joined the front lines. It’s shocking.”
SustainabilityFeature

“So very few luxury brands in Switzerland joined the front lines. It’s shocking.”

Know how and make it known. For Jean-Christophe Babin, CEO of Bulgari for seven years, times of crisis are no time to abandon this motto. […]

By Cristina D’Agostino

Last posts

Cristina D’Agostino
Opinion

Are social media still useful for luxury?

By Cristina D’Agostino

Switzerland, the land of Bally’s new concept of luxury
Innovation & Know-How

Switzerland, the land of Bally’s new concept of luxury

Upon arrival at the helm of Bally, Nicolas Girotto dove right in with a major brand repositioning. Forget Hollywood glamour, today it’s all about chic “Swissitude” and lower prices.

By Cristina D’Agostino

Luxury forecast for 2021
Business

Luxury forecast for 2021

After this year’s record losses, according to the latest Altagamma – Bain Worldwide Market Monitor update, the luxury industry is headed for a rebound.

By Bettina Bush Mignanego

Saudi Arabia: from petrodollars to luxury tourism
Travel & Wellness

Saudi Arabia: from petrodollars to luxury tourism

Aware of its tainted image on the international scene, the Wahhabi realm has decided to make luxury tourism into one of its future key sectors. […]

By Fabio Bonavita

In Japan and abroad, beauty standards are finding new patrimonial value.
Style & Experiences

In Japan and abroad, beauty standards are finding new patrimonial value.

In Japan, just like in other countries, beauty standards are evolving. Aesthetic norms follow the way generations reclaim their identity and cultural heritage. And cosmetic brands just like Shiseido are building on this trend.

By Cristina D’Agostino

Hublot and the era of e-celebrations
Strategy

Hublot and the era of e-celebrations

In order to celebrate its 40th anniversary during the pandemic, Hublot prepared a few surprises to its online guests, by inviting some great names on the web to blow its e-candles. It was the opportunity for Ricardo Guadalupe, CEO of the brand, to talk about future challenges to come.

By Cristina D’Agostino

«The Monaco will make history in New York»
Watches & Jewellery

«The Monaco will make history in New York»

Frédéric Arnault, young leader of the TAG Heuer brand, reveals why the sale of the last Monaco which belonged to the legendary actor Steve McQueen, is an important element of the brand’s valuation strategy. The watch will be auctioned on December 12th in New York by Phillips, in partnership with Bacs & Russo.

By Cristina D’Agostino

See now, buy now: the new luxury business model (Episode 1)
Strategy

See now, buy now: the new luxury business model (Episode 1)

The “see now, buy now” trend reflects the desire for immediacy that animates young luxury customers. It’s a revolution based on complex psychological mechanisms, it plays out on social media platforms and has been boosted by the COVID-19 pandemic. Luxury Tribune takes a deep dive into this new shopping experience. Here’s episode one of four.

By Fabio Bonavita

Masks that challenge the cosmetics market
BusinessFeature

Masks that challenge the cosmetics market

With Covid-19, women’s beauty routines are being challenged: hidden lips, fragile skin, highlighted eyes. Facing these new needs, brands are offering unique products and clients are turning to online sales and digital tools.

By Béatrice Peyrani

“Corporate espionage is what made French luxury relevant”
Innovation & Know-How

“Corporate espionage is what made French luxury relevant”

After investigating for more than ten years, Parisian journalist Laurence Picot publishes: “Les Secrets du Luxe” ( “Secrets of Luxury”). A fascinating publication that goes back to the origins of French luxury, with its many colorful characters, its darkest secrets and its stokes of genius.

By Fabio Bonavita

Alibaba’s cave of treasure
BusinessFeature

Alibaba’s cave of treasure

The Richemont Group is teaming up with Chinese online sales giant Alibaba for a major investment in Farfetch, to open up new luxury channels in China. This deal reflects the acceleration of the digitalization of sales, but it could definitively shift the strategic center of gravity of luxury goods from Europe to China.

By Béatrice Peyrani

“Immunology prevention has become critical today”
Travel & WellnessSponsored

“Immunology prevention has become critical today”

Just like many Swiss clinics impacted by the loss of its foreign clientele, Clinique La Prairie (founded in 1931 by Professor Niehans) now wants to raise awareness in Switzerland. Exclusive interview with its CEO Simone Gibertoni.

By Cristina D’Agostino

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