Strategy
Axel Dumas, CEO of Hermès: “Switzerland and Geneva, where we are inaugurating our renovated store, are a haven of stability—a rare asset these days”
Hermès celebrated the reopening of its refurbished and expanded boutique in Geneva on Thursday 5 November. The brand, which has had a presence in Calvin’s city since 1947, has significantly enhanced the showcase of its sixteen craft specialities across five floors, gaining 70 per cent more retail space. Axel Dumas, Managing Director of Hermès, and Pierre-Alexis Dumas, chief creative officer – both representatives of the sixth generation of owners – were in attendance.
Opinion
USA: After the Ballot Box, the Battle for Sport
America has delivered a political earthquake. The Democrats’ sweeping blue wave, which has handed them control of both chambers of Congress, represents a major blow […]
The Challenges of Traceability
Business & Trends
Strategy
Gold Mines In Mongolia: Is The Ambition To Become A Model Achievable? Our Field Investigation
Delving into the complex challenges surrounding gold is no easy task. It requires following, as far as possible, the entire value chain. After examining Switzerland’s system for quality and origin control, and the expertise of one of the world’s leading refiners, Swiss company Argor-Heraeus, Luxury Tribune continues its investigation on the ground. This is a crucial step in comparing the mechanisms in place in Switzerland with the realities of gold extraction.
Style & Experiences
Art & Design
Dior and Prada Revive the Magic of Animation
For the 2026 holiday campaign, Dior—along with Prada and PSG—are drawing inspiration from the golden age of animation. At the helm, animation legends are creating worlds entirely hand-drawn. It’s an ode to craftsmanship, imagination, and the slow, deliberate nature of the artist’s touch—a stark contrast to the ubiquitous digital imagery of today. There’s something delightfully anachronistic about these new campaigns.
Sustainability
Watches & Jewellery
Ilaria Resta, CEO of Audemars Piguet: “2% of our turnover are allocated to sustainability projects through our two Foundations”
With the publication of the “2025 Sustainability Report”, Audemars Piguet has clearly set out its sustainability objectives, which the brand has supported with several commitments, including the phasing out of ruby sourcing and the allocation of 2% of its turnover to its two Foundations. Luxury Tribune was able to conduct an exclusive on-camera interview with Ilaria Resta, the brand’s CEO, about these developments.