When all the glitzy events were put on hold, red carpet product placement came to a sudden stop. Now, a social revolution in the name of a new activism waits in the wings for the glamor season to resume.

The “Made in Italy” label is going through a fragile period. With its often unknown and endangered regional craftsmanship, it is today experiencing difficulty. Yet the hand-made and “Made in Italy” stamps have been revaluated following the confinement period.

As Tiffany’s 14.7 billion-dollar takeover, which closed last November, relied on LVMH’s pre-Covid cash and debt figures, today the situation has drastically worsened. Will the deal of the century still be possible?

The Olympic Museum has been open to all for a long time. Yet its hidden underground is filled with unsuspected treasures. Discover the exclusive story.

In September, when Burberry chose Twitch to showcase its new collection, luxury brands sat up and took notice, not only of the collection but more importantly, of this live streaming platform. And it’s about time, considering it already has more than 140 million monthly users, particularly in the highly sought-after Generation Z demographic.

With all the award ceremonies and red carpet premieres being pulled from the calendar for the foreseeable future, in Hollywood and New York the glitterati have turned to getting together at a new generation of private clubs – something of a revival marking the start of a booming trend.

The last quarter of 2020 will be the watchmaking brands’ main challenge, as they try to get back on track. Without any mid-term visibility, some signals will help foresee growth potential for 2021. In our radar: Hainan, latest Chinese duty-free mecca, and an under-estimated power of the brand community.

Instead of selling-off their inventory, luxury boutiques have to adopt an agile and analytical strategy in order to dispose of their stock and increase their margins. That’s the conclusion of the last study “A Three-Season Strategy for Fashion and Luxury Retailers” of the Boston Consulting Group.

When Covid-19 hit earlier this year, most luxury spending plummeted and the jewelry industry was heavily impacted. There are some reports of increased sales at ultra-high-end retail, while other sectors have been decimated. Here, we explore the unlikely impacts of Covid-19 on the jewelry industry, and it’s not all bad.

Oscillating within virtual reality, the Milanese fashion week offered collections for both men and women for the very first time, totaling twenty-three offline shows and forty-one online. Fashion is reacting with strength and ideas. But the same question remains: during Covid times, could digital be the solution to the industry’s crisis?

This spring, luxury brands have accelerated their move on e-commerce platforms. In an exclusive interview, Violaine Gressier, head of the luxury department for Facebook France, explains the evolution of the American giant’s strategy to increase its market shares in the luxury sector.

In Bordeaux, France, an exhibition celebrates sneakers as new art masterpieces. Prices are soaring, but the record-breaking season has only just begun.