Fashion
From the Slopes to the Podium: How Luxury Is Shaping the Image of Skiing
By investing in the high mountains, brands are no longer seeking merely a spectacular backdrop, but a territory capable of combining performance, desire, textile innovation, and experiential storytelling. As the Milan–Cortina 2026 Olympic Games approach, the mountains are asserting themselves as a space for growth and influence for the luxury sector.
Opinion
Latin America: Mercosur Opens up Major Opportunities for the Luxury Market
The agreement between the European Union and Mercosur was signed last Saturday. By removing more than 91% of customs duties between the two areas, it becomes a crucial strategic opportunity for the European luxury industry, provided it is properly exploited.
By Eva Morletto
News
Business & Trends
Innovation & Know-How
Julien Tornare, CEO of Hublot: “Hublot Will Rebalance Its Investments”
At the helm of Hublot (LVMH) since September 2024, Julien Tornare aims to elevate the brand to the level of the five major players in high watchmaking. Doubling manufacturing space, strengthening innovation, recalibrating sponsorships—including withdrawing from the World Cup—and increasing communication around in-house watchmaking expertise: ambitions are high.
Style & Experiences
Art & Design
How American Philanthropy Contributes to the Preservation of French Culture
While philanthropy occupies a central place in American culture, its influence extends far beyond the borders of the United States. In France, major American donors and foundations now play a decisive role in the preservation of French cultural and architectural heritage. American philanthropist Jean Shafiroff explains this in an exclusive interview.
Sustainability
Sustainability
From Workshop To Tech: The Revolution Of ‘Made in Portugal’ Footwear
Thanks to a targeted innovation and sustainability strategy, the Portuguese footwear industry is establishing itself as one of the most dynamic hubs in Europe. From leather to bio-based rubber, Portugal is paving the way for responsible and competitive production.