It is a first since 2017: L’Oréal has dethroned LVMH on the stock market. Behind this fragile symbol — a gap of less than 1% — lies a deeper shift. Investors are now favoring the resilience of beauty over the glamour of pure luxury, long considered untouchable.

Matthieu Humair lifts the veil on the show’s costs. In an exclusive interview, he debunks the notion that the event is an expensive affair reserved for major brands and asserts that for less than 40,000 francs, a small brand can exhibit in Geneva and gain access to the heart of the global watchmaking ecosystem.

With Duolab, Swiss businesswoman Anna Bory is championing a new generation of skincare, based on the freshness of active ingredients, personalization, and technology capable of overcoming certain long-standing formulation challenges.

For a long time, Rolex has cultivated discretion around its industrial sites, which very few have been able to enter, as well as its Training Center (CFR) in Geneva. Yet, on August 28th, on the occasion of celebrating its graduating apprentices, the brand opened the doors of its skill center to a select few journalists, including Luxury Tribune.

During New York Fashion Week, Bulgari has taken over the High Line with a public art installation by Plastique Fantastique. The latest stop on the global Serpenti Infinito journey, the monumental work embodies the Roman house’s strategy to accelerate its growth in the U.S. market by betting on emotion and cultural immersion.

In China, as birth rates hit historic lows, spending per birth continues to rise in the luxury segment. The most obvious evidence: entire floors of prestigious hotels like the Four Seasons are being rented out to provide 24-hour nursing care, postpartum fitness programs, and private chef services. This is a reinvention of an ancient Chinese tradition (zuo yuezi), which is now spreading to the West.

While 1.3% of watches now account for 75% of growth in the Swiss watch market, brand executives interviewed at the Geneva Watch Days also pointed to another trend: sales are picking up again in the under-4,000-franc segment. Two realities now define the watch industry: ultra-luxury on one hand and affordable watches on the other.

Thanks to a targeted innovation and sustainability strategy, the Portuguese footwear industry is establishing itself as one of the most dynamic hubs in Europe. From leather to bio-based rubber, Portugal is paving the way for responsible and competitive production.

Lisbon Fashion Week, an event with strong growth potential and still little known, highlighted emerging talents to watch closely, whose focus remains primarily on sustainability, innovation and manufacturing know-how.

As COP 30 began on Monday in Belém, Brazil, the climate emergency also calls for rapid action to address the environmental impact of the textile industry. To this end, every year, the Textile Exchange Conference brings together all the players in the sector. This year, in Lisbon, Portugal, the theme was ‘Shifting Landscapes’.

The luxury hospitality industry recently appears to be making a decisive shift toward a more sustainable approach. Far from being a mere marketing strategy, these hotels – though still rare worldwide – are rising to the challenge of 360-degree sustainability.