Business
Why are China’s Most-followed Lifestyle Influencers Continuing to Disappear?
In China, influencers with millions of followers have seen their accounts deleted overnight for flaunting their wealth. Beyond the authorities’ crackdown, this sudden halt reveals a deeper shift: amongst affluent consumers, the display of wealth is giving way to discretion, and luxury is moving from public spaces into the private sphere.
3–5%
Contraction of the Mainland Chinese Market for Personal Luxury Goods in 2025
4 Mio
Number of followers on Douyin amassed by influencer Wang Hongquanxing before his account was shut down
2025
Content that bases its influence solely on money has no longer been officially welcome in China since that year
Opinion
Is This the End of Accessible Luxury at LVMH?
The constellation of brands managed by the group LVMH is set to shed some of its stars. The so-called “accessible” luxury brands are now seen as shooting stars with fleeting and unstable success.
By Eva Morletto
News
Business & Trends
Strategy
FIFA 2026 World Cup: Will the American Dream Pay Off for the Kylian Mbappé Brand?
Kylian Mbappé is currently at the peak of his career. The player’s image is at the heart of a business model that earns him millions of euros a year off the field. The 2026 World Cup and the American public’s enthusiasm for the French international could pay off big for him.
Style & Experiences
Travel & Wellness
From Jackson Hole to Fort Worth: These Cities That Still Seek to Embody The American Dream
Two hundred and fifty years after the Declaration of Independence, the American dream continues to make the country the world’s most sought-after destination. The remaining question is where it is still embodied. Jackson Hole, Santa Barbara, Fort Worth: three enclaves where the art of living and a favourable tax regime attract prominent figures and the ultra-wealthy.
Sustainability
Sustainability
From Workshop To Tech: The Revolution Of ‘Made in Portugal’ Footwear
Thanks to a targeted innovation and sustainability strategy, the Portuguese footwear industry is establishing itself as one of the most dynamic hubs in Europe. From leather to bio-based rubber, Portugal is paving the way for responsible and competitive production.