Strategy
How Porsche Is Quietly Rethinking Its Electric Turn
Affected by the turbulence facing the Volkswagen Group and confronted with a challenging market, Porsche is adjusting its strategy and embarking on a slimming-down program.
-92.7%
Decline in Porsche AG’s operating profit in 2025
122,306
Total global Porsches' deliveries in the first half of 2026
8,900
Number of jobs cut since 2025 at the Stuttgart-Zuffenhausen headquarters of Porsche
Opinion
The Pretzel Riddle: The Cultural Concepts in Luxury
Cultural capital. Cultural authority. Cultural value. Cultural credibility. «Culture» is the latest It-word. Let’s find out what these terms mean and how the concept of culture translates to retail.
News
Business & Trends
Innovation & Know-How
As the Piano Market Contracts, Steinway Bets on Luxury and Cutting-Edge Technology
As the global acoustic piano market continues to shrink, Steinway is shifting its business model toward value, technology and cultural luxury. With Spirio, limited editions and a certified pre-owned programme, the company now appeals as much to affluent music lovers as to professional pianists.
Style & Experiences
Art & Design
Leopard Club: Behind the Scenes of Locarno’s Private Circle
Away from the spotlight of the Piazza Grande, another festival is taking place. Private dinners, encounters with stars, impromptu conversations and fundraising: since 2008, the Leopard Club has established itself as one of the places where cinema, business and high society intersect. But behind the glamour, its mission is far more strategic.
Sustainability
Watches & Jewellery
Ilaria Resta, CEO of Audemars Piguet: “2% of our turnover are allocated to sustainability projects through our two Foundations”
With the publication of the “2025 Sustainability Report”, Audemars Piguet has clearly set out its sustainability objectives, which the brand has supported with several commitments, including the phasing out of ruby sourcing and the allocation of 2% of its turnover to its two Foundations. Luxury Tribune was able to conduct an exclusive on-camera interview with Ilaria Resta, the brand’s CEO, about these developments.