It is a first since 2017: L’Oréal has dethroned LVMH on the stock market. Behind this fragile symbol — a gap of less than 1% — lies a deeper shift. Investors are now favoring the resilience of beauty over the glamour of pure luxury, long considered untouchable.

Matthieu Humair lifts the veil on the show’s costs. In an exclusive interview, he debunks the notion that the event is an expensive affair reserved for major brands and asserts that for less than 40,000 francs, a small brand can exhibit in Geneva and gain access to the heart of the global watchmaking ecosystem.

With Duolab, Swiss businesswoman Anna Bory is championing a new generation of skincare, based on the freshness of active ingredients, personalization, and technology capable of overcoming certain long-standing formulation challenges.

For a long time, Rolex has cultivated discretion around its industrial sites, which very few have been able to enter, as well as its Training Center (CFR) in Geneva. Yet, on August 28th, on the occasion of celebrating its graduating apprentices, the brand opened the doors of its skill center to a select few journalists, including Luxury Tribune.

He is the Swiss artist on the rise. His work expresses ecological chaos through pieces that are both poetic and technological. This non-activist approach launched his international career and led to a fruitful collaboration with Ruinart in 2025.

India’s massive whisky market has long been dominated by foreign brands. However, that’s slowly changing. India is aggressively growing homegrown, premium whisky labels. They are not just gaining market share at home, but also sweeping top global rankings.

Long confined to the upmarket neighbourhoods of São Paulo and Rio de Janeiro, the Brazilian luxury sector is expanding in scale and, above all, in geographical reach. From Trancoso to the Lençóis Maranhenses, from the coast of Ceará to Alagoas, hotels, designer residences and private villas are catering to a wealthy clientele in search of nature and exclusivity. In their wake, Brazilian fashion, jewellery and beauty brands are also asserting their international ambitions.

Thanks to a targeted innovation and sustainability strategy, the Portuguese footwear industry is establishing itself as one of the most dynamic hubs in Europe. From leather to bio-based rubber, Portugal is paving the way for responsible and competitive production.

Lisbon Fashion Week, an event with strong growth potential and still little known, highlighted emerging talents to watch closely, whose focus remains primarily on sustainability, innovation and manufacturing know-how.

As COP 30 began on Monday in Belém, Brazil, the climate emergency also calls for rapid action to address the environmental impact of the textile industry. To this end, every year, the Textile Exchange Conference brings together all the players in the sector. This year, in Lisbon, Portugal, the theme was ‘Shifting Landscapes’.

The luxury hospitality industry recently appears to be making a decisive shift toward a more sustainable approach. Far from being a mere marketing strategy, these hotels – though still rare worldwide – are rising to the challenge of 360-degree sustainability.