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Magnifica, Bulgari’s high jewelry collection designed to match the greatest western fortunes

Watches & Jewellery

Magnifica, Bulgari’s high jewelry collection designed to match the greatest western fortunes

Never in the history of the jewelry house were this many extraordinary precious stones assembled in only one collection, unique in volumes and carats. Let’s decipher the ambitions of the roman jeweler in the post-covid era. Watch the show replay.

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Cristina D’Agostino

Opinion

Luxury and “sacrificial success”

While figures and production paces have improved in the luxury industry over the first quarter of 2021, it seems that brands have paradoxically accelerated the […]

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By Cristina D’Agostino

Business & Trends

How LVMH took over the Vendôme brand
S

Strategy

How LVMH took over the Vendôme brand

Beginning 2021, the LVMH group bought the brand Vendôme from the eponymous small town Vendôme. Cost of the transaction: 10,000 euros. An amount considered ridiculously low by some, but a big coup for Bernard Arnaud’s group.

By Béatrice Peyrani

The olfactory logo: a powerful catalyst for emotions
SInnovation & Know-How

The olfactory logo: a powerful catalyst for emotions

Still unknown a decade ago, olfactory marketing is experiencing an unprecedented boom in the luxury industry. Some studies are definitive: it is an incredible tool for client loyalty, and for sales.

By Fabio Bonavita

Shipping: from the pandemic to sustainability
SStrategy

Shipping: from the pandemic to sustainability

A side effect of the pandemic has been transport restrictions that have made shipping goods slower and more expensive, and the already worrying situation was made even more dramatic with the recent incident of the cargo ship Ever Given in the Suez Canal. There are real concerns about worldwide commerce, and the luxury industry is not immune.

By Fabio Bonavita

Is scarcity flirting with “self-destruction”?
Strategy

Is scarcity flirting with “self-destruction”?

What could be more intriguing and attractive than the unattainable? The decision to stop selling a bestseller seems to be the new way for luxury to create an aura. Based on rarity, heritage and nostalgia, the concept of “self-destruction” is a way to recreate desirability.

By Elena Cozza

“The latest Hong Kong auctions erased the Covid effects”
SBusiness

“The latest Hong Kong auctions erased the Covid effects”

For more than a year, it has been nothing but a string of digital crushes. Pink diamonds, collectors’ watches, handbags, vintage wines are fought over during digital auctions. Aline Sylla-Walbaum, luxury general manager at Christie’s, details the digital ambitions of the house.

By Cristina D’Agostino

Worlds of luxury

Style & Experiences

Culture has to be the drive to 4.0 capitalism
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Art & Design

Culture has to be the drive to 4.0 capitalism

How to boost culture in 2021? Giovanna Melandri, former Italian Minister of Culture, unveils new possible approaches in an exclusive interview for Luxury Tribune.

By Bettina Bush Mignanego

“A hotel must reinvent itself as an urban club“
Travel & Wellness

“A hotel must reinvent itself as an urban club“

The pandemic has deeply modified the customer’s expectations of the hotel experience. More open into its surroundings, hotels will become multi-purpose living spaces. French architect Jean-Philippe Nuel, renowned for his luxury interior design, shares his ideas on the future of hospitality.

By Cécilia Pelloux

“Human relations are often simpler than marketing plans”
Watches & Jewellery

“Human relations are often simpler than marketing plans”

Exclusive interview with Caroline Scheufele, co-president and artistic director of Chopard, on the behind-the-scenes shooting of the “Happy Diamonds” campaign with Julia Roberts.

By Cristina D’Agostino

Monogrammed handbags and the modern market
Fashion

Monogrammed handbags and the modern market

Monogrammed bags have always been a cornerstone of great designers’ collections. But who are these iconic pieces aimed at today? Cari Quoyeser, the second winner of the writing contest open to IESEG students, deciphers the trend.

By Cari Quoyeser

Clinique La Prairie innovates in longevity
Travel & WellnessSponsored

Clinique La Prairie innovates in longevity

For the celebration of its 90th anniversary, Clinique La Prairie now offers its guests new epigenetic testing and a reinforced edition of its revitalization program. A unique approach to body and mind rejuvenation.

By Fabio Bonavita

Sustainability

‘Skinminimalism’ strips beauty back to the bare minimum
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Sustainability

‘Skinminimalism’ strips beauty back to the bare minimum

‘Skinminimalism’ is the new trend that brings our beauty habits back to basics. Better for our health and the planet, it’s also a more affordable alternative to other wasteful practices.

By Morgane Nyfeler

Faux fur: fad or future?
Sustainability

Faux fur: fad or future?

The development of new synthetic fibres and more innovative production methods offers alternatives that can put a lasting end to the issue.

By Vanda Absolonova

Luxury bags the sustainable packaging deal
Sustainability

Luxury bags the sustainable packaging deal

Challenged by growing digitalization in sales and environmental issues, luxury packaging is experiencing deep changes. A shift that enables the use of sustainable materials and relocating production closer to the end client.

By Fabio Bonavita

Tech meets made-to-order fashion for good
SustainabilityFeature

Tech meets made-to-order fashion for good

Fashion designers have found a new appeal in an old business model that comes as a slower, higher-quality alternative to the mass fashion market and is now backed by technology.

By Morgane Nyfeler

Sustainable yachting is no longer a chimera (Ep.2)
SustainabilityFeature

Sustainable yachting is no longer a chimera (Ep.2)

Yachting is on its way to becoming greener, and charter companies are helping to bring awareness to the masses by adding more hybrid yachts and yachts with eco-friendly technologies to its fleet, as well as implementing on-board initiatives.

By Emma Reynolds

Last posts

“The gaming universe can bring luxury brands to life”
StrategyFeature

“The gaming universe can bring luxury brands to life”

Second event jointly organized by Luxury Tribune and the Swiss Center for Luxury Research (SCLR), the conference “Luxury, gaming and superheroes: a winning formula” was a success. Let’s go back to the highlights and learnings of this memorable moment. Replay of the conference available here.

By Fabio Bonavita

Why does Crypto-art break records
SBusinessFeature

Why does Crypto-art break records

Collectors will remember March 11, 2021 as the day that changed the art market. At Christie’s, a piece of digital art sold for nearly $70 million, a record for the crypto-art industry that shot digital artist Beeple straight into the pantheon of superstardom and instantly made him the third most-valued living artist in the world (after Jeff Koons and David Hockney).

By Bettina Bush Mignanego

Tomorrow’s managers call for a more sustainable and fairer luxury industry
Strategy

Tomorrow’s managers call for a more sustainable and fairer luxury industry

This year, Luxury Tribune partnered with the French business school, IESEG School of Management, to challenge the students of the International MBA program. More precisely, students were asked to write a hit news article about a luxury topic in one week only. Result.

By Dr. Perrine Desmichel

What future for cruise collections?
Fashion

What future for cruise collections?

The current sanitary context as well as growing awareness of the fashion world’s impact on climate are questioning the paradigm of Cruise fashion shows for luxury brands. While some houses have chosen to abandon these shows, and even these collections altogether, what about the future of this economic and communication model?

By Sandra Krim

Foodtech, an innovative ecosystem
SInnovation & Know-How

Foodtech, an innovative ecosystem

“Meat” with no animal protein, sustainable agriculture, home delivery – the great chefs are gravitating closer and closer to foodtech. This fast-growing sector relies on an innovative ecosystem and consumer demand boosted by the pandemic.

By Fabio Bonavita

Will the French Way of Life resist the pandemic?
SStrategyFeature

Will the French Way of Life resist the pandemic?

In a speech aiming at supporting hospitality professions, President Macron designated Covid-19 as the number one enemy of the famous “French way of life” (Art de vivre), showcased at length during the pandemic… a very fluid concept.

By Béatrice Peyrani

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