Strategy
FIFA 2026 World Cup: Will the American Dream Pay Off for the Kylian Mbappé Brand?
Kylian Mbappé is currently at the peak of his career. The player’s image is at the heart of a business model that earns him millions of euros a year off the field. The 2026 World Cup and the American public’s enthusiasm for the French international could pay off big for him.
Opinion
Is This the End of Accessible Luxury at LVMH?
The constellation of brands managed by the group LVMH is set to shed some of its stars. The so-called “accessible” luxury brands are now seen as shooting stars with fleeting and unstable success.
By Eva Morletto
Business & Trends
Strategy
Hennessy Embarks on a Major Strategic Shift
With the launch of three ready-to-serve cocktails in the United States, House of Hennessy is marking one of the boldest strategic shifts in its history: making cognac more accessible without compromising its heritage. Charles Delapalme, at the helm of the house, explains his vision.
By Eva Morletto
Style & Experiences
Fashion
Made in Italy: the Flaws in an Industrial Model Under Pressure
In Milan, the issue of subcontractors – brought to light, among others, by the Loro Piana case – reveals the flip side of an industrial model in which artisanal excellence coexists with production lines that are becoming increasingly difficult to control.
By Eva Morletto
Sustainability
Sustainability
From Workshop To Tech: The Revolution Of ‘Made in Portugal’ Footwear
Thanks to a targeted innovation and sustainability strategy, the Portuguese footwear industry is establishing itself as one of the most dynamic hubs in Europe. From leather to bio-based rubber, Portugal is paving the way for responsible and competitive production.