Samia Tawil

From traditional ultra-luxury to hybrid ecosystems blending wellness, real estate, gastronomy and culture, the global hospitality industry is entering a new phase of diversification—one in which local identity has become a key strategic lever.

As Morocco faces the growing unrest of a Generation Z fed up with pervasive corruption, the country’s privileged youth — largely absent from the streets — appear to have distanced themselves from the struggle. Will Gen Z be the ones to stem the brain drain?

This summer marks the beginning of a season of major exhibitions where fashion is recontextualized—culturally, socially, and politically, offering an opportunity to discover, from prestigious galleries to renowned museums, the history behind the movements shaping our contemporary styles.

The luxury hospitality industry recently appears to be making a decisive shift toward a more sustainable approach. Far from being a mere marketing strategy, these hotels – though still rare worldwide – are rising to the challenge of 360-degree sustainability.

Over the past few years, the art world has been witnessing the launching of open-air art fairs throughout the world. Formerly focused on street art or emerging artists who did not find their audience in established circuits, they are now drawing a growing number of connoisseurs and collectors, eager to discover the works of renowned artists in extraordinary sceneries.

Sundance, the Oscars, Berlinale—in 2026, film festivals will serve as mouthpieces for the many current divisions, but will also seek to question how past conflicts have been handled. Festivals will take on an educational mission, ready to face history head-on.

In recent years, the world of luxury real estate has seen a growing interest in historic properties. Carefully restored to marry the elegance of the past with the comforts of modern luxury, these estates are emerging as highly profitable gems in the premium rental market.

The luxury market is increasingly aligning itself with musical artists known for their hybrid styles and multicultural backgrounds. These new codes intrigue dedicated fans and open the luxury world to new audiences.

Zanzibar is a dream of azure beaches, marine wildlife and a tranquil lifestyle, but the archipelago has become Tanzania’s economic powerhouse, attracting a number of well-informed investors from Cape Town to Delhi and the Emirates. It is now launching its own oil industry.

The classical beauty of Venice, seemingly frozen in time, leaves everyone in awe. And yet, its contemporary art market is very much alive and blooming. From exclusive events to private sales, prestigious galleries and renowned museums, where does the future of contemporary art play out in Venice?

For decades, Mexico embodied the manufacturing backyard of North America. But the global reorganization of value chains — coupled with a recent wave of industrial reshoring from the United States — is giving a new face to several border cities, transforming them into emerging hubs of luxury.

This year, short-term rentals are experiencing a slowdown that is forcing the sector to reinvent itself. While demand for high-end accommodation offering personalised services is growing (+16.9% by 2032), the major platforms are now being challenged by players who are experts in the ultra-luxury sector.

Brutalism, an often controversial architectural style, raises questions and admiration in equal measure. Although it seems to belong to a bygone era, far from today’s ecological concerns, its symbolic power is appealing to the luxury world

Istanbul’s attractiveness is very much related to the city being located between two worlds. First and foremost, the city straddles Europe and Asia, with its […]

Over the past few years, the art world has been witnessing the emergence of original sculptors who innovate not only through the materials they use, but above all by the topics they address. Topics that are well-anchored in our times, and very often marked by the omnipresence of technology in our everyday lives.