Cristina D’Agostino

Organized for the first time by Vacheron Constantin and Phillips, in association with Bacs & Russo, the Concours d’Élégance Horlogère recently convened its jury to select the 34 watches to be featured in the competition. More than 550 rare models were submitted by Vacheron Constantin collectors.

In less than a decade, Liberty Media has transformed Formula 1 into a global showcase coveted by the luxury sector. The partnership signed in 2025 with LVMH – the largest in the championship’s history – cements this evolution. Within the group, Swiss watchmaker TAG Heuer holds a prominent position and intends to make the most of it.

Swiss Better Gold (SBG), the Bank of Mongolia and Swiss refiner Argor-Heraeus signed a cooperation agreement on September 28 aimed at developing responsible gold sourcing in Mongolia. Initially concluded for a three-year period, the agreement is intended to serve as a model and enable more small-scale Mongolian producers to gain access to responsible gold supply chains.

For a long time, Rolex has cultivated discretion around its industrial sites, which very few have been able to enter, as well as its Training Center (CFR) in Geneva. Yet, on August 28th, on the occasion of celebrating its graduating apprentices, the brand opened the doors of its skill center to a select few journalists, including Luxury Tribune.

Launched in 2024, the Rolex Series now brings together seven of the world’s most prestigious show jumping competitions. The stakes go far beyond mere competition: the goal is to make the sport spectacular and more appealing to a wider audience, while maintaining the same rigorous standards of excellence. Just a few kilometers from Brussels, the Brussels Stephex Masters may offer one of the most accomplished examples of this blend of top-level competition, hospitality, and the world of luxury.

A residential tower bearing the watch brand’s colors, named “B Residences,” will be built in Miami. It marks a milestone in Breitling’s diversification. Partners Group plans to invest approximately $220 million in the project.

At the helm of Panerai since April 2025, Emmanuel Perrin aims to rekindle the interest of certain long-standing customers whose enthusiasm for the brand had waned somewhat. The former director of Richemont’s Specialized Watch Industry division outlines his strategies for achieving this.

Matthieu Humair lifts the veil on the show’s costs. In an exclusive interview, he debunks the notion that the event is an expensive affair reserved for major brands and asserts that for less than 40,000 francs, a small brand can exhibit in Geneva and gain access to the heart of the global watchmaking ecosystem.

Now often compared to Dubai, Marrakech aims to establish itself as one of the world’s leading luxury destinations. With the 2030 World Cup approaching, Franck Sibille, general manager of the Park Hyatt Marrakech, analyzes this transformation and the challenges it poses for Morocco’s hospitality industry.

At 41, Stan Wawrinka is preparing to bid farewell to tennis with “One Last Backhand” on December 19 in Geneva. This sporting and charitable event also highlights a new reality: for champions, stepping off the stage has now become a business—an “economy of farewells”—that opens the first act of a second career in the business world. Luxury Tribune met with Stan Wawrinka at his partner Nespresso’s booth during the Montreux Jazz Festival.

LVMH, the world’s leading luxury goods group, posted organic growth of 1 per cent in the third quarter of 2026 to 18.5 billion, in line with expectations. However, fashion and leather goods – the group’s main driver of profitability – fell by 5 per cent, more than analysts had anticipated, weighed down by a slowdown in Chinese demand.

Audemars Piguet is announcing the launch of its first jewelry collection, inspired by the codes of the Royal Oak. Ilaria Resta, the brand’s CEO, is clear about her intentions: Audemars Piguet is entering the jewelry world not to create a new business unit, but to sharpen and amplify its watchmaking expertise.

The Spanish group announced that it is acquiring the 50% stake held by Esteve in ISDIN, a dermatological care and sun protection brand founded more than 50 years ago by the two companies. Puig is thus acquiring the remaining shares needed to gain full control of the brand and is strengthening a business segment that still accounts for a minority of its sales.

While 1.3% of watches now account for 75% of growth in the Swiss watch market, brand executives interviewed at the Geneva Watch Days also pointed to another trend: sales are picking up again in the under-4,000-franc segment. Two realities now define the watch industry: ultra-luxury on one hand and affordable watches on the other.

As the global acoustic piano market continues to shrink, Steinway is shifting its business model toward value, technology and cultural luxury. With Spirio, limited editions and a certified pre-owned programme, the company now appeals as much to affluent music lovers as to professional pianists.