Cristina D’Agostino

Now often compared to Dubai, Marrakech aims to establish itself as one of the world’s leading luxury destinations. With the 2030 World Cup approaching, Franck Sibille, general manager of the Park Hyatt Marrakech, analyzes this transformation and the challenges it poses for Morocco’s hospitality industry.

At 41, Stan Wawrinka is preparing to bid farewell to tennis with “One Last Backhand” on December 19 in Geneva. This sporting and charitable event also highlights a new reality: for champions, stepping off the stage has now become a business—an “economy of farewells”—that opens the first act of a second career in the business world. Luxury Tribune met with Stan Wawrinka at his partner Nespresso’s booth during the Montreux Jazz Festival.

With the publication of the “2025 Sustainability Report”, Audemars Piguet has clearly set out its sustainability objectives, which the brand has supported with several commitments, including the phasing out of ruby sourcing and the allocation of 2% of its turnover to its two Foundations. Luxury Tribune was able to conduct an exclusive on-camera interview with Ilaria Resta, the brand’s CEO, about these developments.

For its 100th anniversary, the brand presents the Monarch: not an ultra-limited collector’s piece, but a model designed to be a timeless icon. Drawing on archival references and technical precision, it distills a century of history into a contemporary watch with a vintage style. The story of a creation that, in its very essence, tells a century of history.

Seven years after the end of Baselworld, MCH Group and Informa Markets are launching a new event in Basel called the Basilia Jewellery and Watch Fair, scheduled for April 2027.

While 1.3% of watches now account for 75% of growth in the Swiss watch market, brand executives interviewed at the Geneva Watch Days also pointed to another trend: sales are picking up again in the under-4,000-franc segment. Two realities now define the watch industry: ultra-luxury on one hand and affordable watches on the other.

As the global acoustic piano market continues to shrink, Steinway is shifting its business model toward value, technology and cultural luxury. With Spirio, limited editions and a certified pre-owned programme, the company now appeals as much to affluent music lovers as to professional pianists.

For thirty years, Cartier has been investing in training the next generation of master craftsmen. With this 28th edition of its “Cartier Prize for Watchmaking Talents of Tomorrow,” the brand honors six young watchmakers and technicians and announces an unprecedented expansion of the award to include jewelry starting in 2027.

By refocusing the strategy on the product, the company’s CEO Gregory Kissling aims to reestablish Breguet at the heart of fine watchmaking.

Launched in 2024, the Rolex Series now brings together seven of the world’s most prestigious show jumping competitions. The stakes go far beyond mere competition: the goal is to make the sport spectacular and more appealing to a wider audience, while maintaining the same rigorous standards of excellence. Just a few kilometers from Brussels, the Brussels Stephex Masters may offer one of the most accomplished examples of this blend of top-level competition, hospitality, and the world of luxury.

LVMH reported an improvement in its business in the second quarter of 2026, though it has not yet returned to sustained growth. The U.S. market and jewelry brands were the main drivers for the half-year, while Fashion and Leather Goods returned to modest growth.

The independent watchmaker De Bethune has announced the appointment of Antoine Pin as CEO at a pivotal moment in its history. As it approaches its 25th anniversary, the L’Auberson-based company intends to accelerate its growth. The former CEO of Tag Heuer, with his extensive experience in the watch industry, will be well-positioned to implement the strategies necessary for this growth.

Watches and Wonders Geneva has just unveiled the dates for its next edition, which will take place from April 5 to 11, 2027. This announcement comes with some major news: the arrival of Breitling, Damiani, Gallet, and Universal Genève. The fair further solidifies its status as an unmissable event for the industry.

The living gods of sumo gathered at the Accor Arena in Paris on June 13 and 14 for two days of competition. Swiss watchmaker Tudor was a partner of the event, marking its debut as a sponsor of the Japan Sumo Association (JSA) and the exclusive world of Grand Sumo.