Justine Offredi

Driven by a dynamic economy and booming tourism, Georgia is more than a nation troubled by persistent political conflicts. In the southeast, the Kakheti region — which produces about 75% of the country’s wines — is now attracting an upscale clientele in search of a unique oenological experience. A market that could soon appeal to the luxury industry.

On Monday, October 5, during “James Bond Day,” Swiss watchmaker Omega unveiled the trailer for the upcoming video game, 007 First Light, scheduled for release on March 27, 2026. It’s a dive into the heart of Bond’s story, highlighting an Omega watch.

The private platform CollectorSphere, dedicated to collectors, has just published its “IntelligenceReport.” It analyzes the major trends in the watch market in 2025, through the lens of the most influential collectors on the international scene.

In just six years, Skims has evolved from a shapewear startup into a $4 billion empire. Founded by American star Kim Kardashian, the brand has capitalized on a finely tuned digital m/sousrketing strategy. Now, it is setting its sights on Europe, multiplying exclusive collaborations with the worlds of luxury and sport. A unique business model that has become a case study.

With forecasts already predicting a contraction of at least 2% in the luxury market by the end of 2025, the situation is not improving with the rise in customs duties imposed by the United States (15% on European products). Some sectors are resisting, while others, such as Swiss watchmaking (39% customs duties), are bearing the brunt of the current context.

It took nearly twenty years for the French all-inclusive tourism brand to complete its climb upmarket, gradually shedding its popular image as a chain of holiday villages. Today, the “Exclusive Collection,” its luxury offer, already accounts for 20% of the group’s turnover. We report from Cefalù in Sicily, a flagship resort of this collection in the Mediterranean.

At an academic conference held last week on the HEC Lausanne campus, Ilaria Resta, CEO of Audemars Piguet, and Marianne Schmid Mast, Dean and Professor at HEC Lausanne, shared their vision of modern leadership in a world shaped by multiple crises with 250 students and readers of Luxury Tribune.

In just a few years, French YouTuber Squeezie has turned his Grand Prix Explorer into a powerful event, rallying millions of young fans around motorsports. A testament to its growing influence: the 2025 edition will be broadcast by France Télévisions.

For the first time this year at VivaTech, the Institut Français de la Mode (IFM) organized a stage dedicated to digital fashion—a market that is slowly gaining traction. The key question remains: is Generation Z, the primary target audience, ready to embrace it?

This summer, eight cities in Switzerland hosted the UEFA Women’s EURO 2025. With a total attendance of 657,300 spectators throughout the tournament, the sporting event greatly benefited Switzerland’s international image, but above all the tourism and hospitality sectors.

Hermès, which has just appointed a new creative director for its menswear line, reported a 5% increase in sales for the third quarter of 2025 on Wednesday morning, reaching €3.9 billion, although this was slowed by unfavorable exchange rates.

Presented by Vacheron Constantin, this new public exhibition in Geneva will be called “The Quest: 270 years of seeking excellence.” To mark its 270th anniversary, […]

On Wednesday, Capri Holdings reported quarterly results well above expectations, with net sales down only 6% on a reported basis and $56 million in profits, compared to a $14 million loss in the same period last year.