Justine Offredi

For the first time this year at VivaTech, the Institut Français de la Mode (IFM) organized a stage dedicated to digital fashion—a market that is slowly gaining traction. The key question remains: is Generation Z, the primary target audience, ready to embrace it?

This summer, eight cities in Switzerland hosted the UEFA Women’s EURO 2025. With a total attendance of 657,300 spectators throughout the tournament, the sporting event greatly benefited Switzerland’s international image, but above all the tourism and hospitality sectors.

As luxury prices reach new heights and recent controversies on TikTok over luxury products being manufactured in China shake the myth of exceptional craftsmanship, “dupe culture” continues to grow among the younger generation. In this second part, Gen Z speaks out.

In Paris, the VivaTech fair gathered, from June 11 to 14, both emerging and major players in the luxury and beauty industries to showcase their latest innovations. As a founding partner of the event, LVMH presented a vision of technology that is as advanced as it is discreet in its “Dreamscape” pavilion. Follow us through the event behind the scenes.

This Thursday morning, during the major European technology event VivaTech in Paris, French luxury goods giant LVMH rewarded the three most promising start-ups for the group: OMI, Kahoona, and Genesis. Its CEO Bernard Arnault, usually present at the event, was notably absent.

On Wednesday, Capri Holdings reported quarterly results well above expectations, with net sales down only 6% on a reported basis and $56 million in profits, compared to a $14 million loss in the same period last year.

To mark its 20th anniversary, the Fondation de la Haute Horlogerie (FHH) is unveiling an immersive exhibition in Geneva dedicated to discovering the watchmaking professions. On Thursday, at the Ritz-Carlton Hotel de la Paix, the three founders of the FHH, along with iconic figures in the industry, presented this initiative to the press.

This week, the 72nd edition of Cannes Lions, the prestigious international festival of creativity, took place on the Boulevard de la Croisette in Cannes. For the second year in a row, a category dedicated to luxury rewarded the most creative campaigns in the sector.

Each year at VivaTech, L’Oréal, the cosmetics giant and beauty tech pioneer, takes advantage of the major Parisian event to showcase its latest innovations to the public. In an interview with Luxury Tribune, Guive Balooch details the group’s technological ambition: to create smarter beauty.

With forecasts already predicting a contraction of at least 2% in the luxury market by the end of 2025, the situation is not improving with the rise in customs duties imposed by the United States (15% on European products). Some sectors are resisting, while others, such as Swiss watchmaking (39% customs duties), are bearing the brunt of the current context.

After announcing the extension of their partnership last year and, more recently, the launch of a new range of connected glasses, Mark Zuckerberg’s Meta is investing $3.5 billion in the French-Italian firm EssilorLuxottica.

On Tuesday, watchmaker Panerai announced that it will once again support Italian official challenger Luna Rossa as official sponsor for the 38th edition of the America’s Cup, which will be hosted by Italy for the first time in the competition’s history.

From June 19 to 22, the famous international art fair will welcome more than 200 leading galleries and over 4,000 artists to Basel. Alongside long-standing partners such as Ruinart, Audemars Piguet, and BMW, a new name is entering the scene: Zegna.