How to boost culture in 2021? Giovanna Melandri, former Italian Minister of Culture, unveils new possible approaches in an exclusive interview for Luxury Tribune.

Exclusive interview with Caroline Scheufele, co-president and artistic director of Chopard, on the behind-the-scenes shooting of the “Happy Diamonds” campaign with Julia Roberts.

Every year, in the spring, watchmaking events set out to demonstrate that Swiss know-how is alive and well, and that when it comes to design and technical innovation, the world still looks on the richness of our committed heritage brands with envy. The icons of the past are one perfect illustration. But does contemporary watchmaking have the resources to create new ones?

The emotional connection given by a piece of clothing that once belonged to “mamma” has been setting the trends of the fashion capital, Milan.

To better understand the technological battle playing out on the other side of the world, Luna Rossa has agreed to let Luxury Tribune in on a few secrets.

The pandemic has deeply modified the customer’s expectations of the hotel experience. More open into its surroundings, hotels will become multi-purpose living spaces. French architect Jean-Philippe Nuel, renowned for his luxury interior design, shares his ideas on the future of hospitality.

The current sanitary context as well as growing awareness of the fashion world’s impact on climate are questioning the paradigm of Cruise fashion shows for luxury brands. While some houses have chosen to abandon these shows, and even these collections altogether, what about the future of this economic and communication model?

While 300 billion emails are sent daily around the world, how can younger generations be inspired to write? Nicolas Baretzki, CEO of Montblanc International tells us why the power of writing will be key to the future.

In order to adapt, the tourism sector is now focusing on new formulas. Long stays at unbeatable prices and new isolated destinations for maximum safety.

Monogrammed bags have always been a cornerstone of great designers’ collections. But who are these iconic pieces aimed at today? Cari Quoyeser, the second winner of the writing contest open to IESEG students, deciphers the trend.

All over the globe, museum and gallery closures due to the pandemic have been a tremendous accelerator for most artTech startups. By betting on new digital realities, they might be about to transform our relationship to art.

Second-hand platforms, very popular among the younger generation, are now supported by the luxury giants.

Shortly before the start of the first regatta of the America’s Cup, the captain and skipper of the Luna Rossa Max Sirena boat gives his impressions.

The partnership announced today between the car manufacturer Porsche and the watch brand TAG Heuer is promising in terms of 360° activations. The agreement between the two brands clearly goes beyond the classic framework of a collaboration, since technological partnerships are already on the table. A first for a watch brand.