Big wave surfing has taken on a whole new dimension in Nazaré, Portugal, now the undisputed spot for the world’s biggest waves. Led by Nic Von Rupp, winner of the 2025 Tudor Nazaré Big Wave Challenge alongside Clément Roseyro, the Mountains of the Sea project aims to redefine the future of the sport.

The enchanting land of New Mexico and the new tech capital, Santa Fe and Austin are two cities in the southern United States that have successfully renewed their appeal to a younger generation seeking economic dynamism, indigenous culture, and the American way of life.

Maria Grazia Chiuri is taking over a theater in Rome. Dries Van Noten wants to promote Venetian art and craftsmanship in a Gothic palace. Meanwhile, Helmut Lang and Martin Margiela have shifted careers to become artists. Fashion can lead anywhere — provided one finds a way out.

As Art Basel opens its doors to the public on June 19, the climate of economic and political uncertainty is making collectors cautious. While the speculative frenzy around young artists seems to have subsided, the contemporary art market is still recovering.

Backed by the sprawling empire of the Barrière Group and driven by the vision of its mayor, Philippe Augier, Deauville—often reduced to its image as an upscale seaside resort—is seeking a fresh momentum. The goal: to become an international hub for culture and sports.

From the high plains of Montana to the mountains of Colorado and the valleys of Texas, huge ranches are now becoming the new status symbol of the wealthiest individuals.

The luxury market is increasingly aligning itself with musical artists known for their hybrid styles and multicultural backgrounds. These new codes intrigue dedicated fans and open the luxury world to new audiences.

More and more luxury houses are expanding into film production, whether through promotional short films, documentaries, or internal cinema divisions. One of the key reasons for this shift is the decrease in funding from major streaming platforms, prompting the industry to open up to luxury brands.

The concert that brought together Rolex ambassadors at the Paris Opera on May 11 left a lasting impression. A triumph for the artists and a reaffirmation for Rolex of the evolution of its concept of excellence.

Amidst widespread economic, political, and social crises in Latin America, the continent is home to a record number of millionaires and billionaires. In this climate of inequality, some notable business tycoons are putting their fortunes to good use, betting on culture as a means to repair what can be fixed.

This summer marks the beginning of a season of major exhibitions where fashion is recontextualized—culturally, socially, and politically, offering an opportunity to discover, from prestigious galleries to renowned museums, the history behind the movements shaping our contemporary styles.

Last June, the house of Piaget unveiled its new high jewelry collection in Barcelona. Called Shapes of Extraleganza, this second chapter in a trilogy designed to showcase the shapes, colors, and volumes of Piaget jewelry was staged—by striking contrast—within the brutalist architecture of the Espai Corberó.

At the intersection of art and luxury, the visual artist represented by Emmanuel Perrotin has been named the Artist of the Year 2025. Othoniel will be honored in Avignon with an unprecedented, city-wide exhibition this summer.

As the post-Covid art market undergoes upheaval, galleries are reinventing their models. The simple white cube is over: enter hybrid formats, blending arty guesthouses and sculpture gardens in castles.

From timeless elegance to cutting-edge innovation, rail is emerging as the most luxurious, sustainable – and surprisingly modern – way to move across continents. As the world’s attention shifts towards achieving net-zero emissions, train travel is back on track and redefining the journey itself.