Frédéric Arnault, young leader of the TAG Heuer brand, reveals why the sale of the last Monaco which belonged to the legendary actor Steve McQueen, is an important element of the brand’s valuation strategy. The watch will be auctioned on December 12th in New York by Phillips, in partnership with Bacs & Russo.

What if you could take your work to a fabulous destination, and go from teleworking to relaxing in a luxurious location from one minute to the next? That’s a “workation”. This new concept is appealing to hotels around the world as a way to diversify their offerings to target digital nomads with high purchasing power.

When all the glitzy events were put on hold, red carpet product placement came to a sudden stop. Now, a social revolution in the name of a new activism waits in the wings for the glamor season to resume.

The “Made in Italy” label is going through a fragile period. With its often unknown and endangered regional craftsmanship, it is today experiencing difficulty. Yet the hand-made and “Made in Italy” stamps have been revaluated following the confinement period.

The famous Parisian football club has reached the finals of the Champions League, the most coveted trophy of its kind. But this sporting achievement, while historic, pales in comparison to the work done on the value of the brand over the last ten years.

In Japan, just like in other countries, beauty standards are evolving. Aesthetic norms follow the way generations reclaim their identity and cultural heritage. And cosmetic brands just like Shiseido are building on this trend.

The Galliera Museum will be exhibiting the first major retrospective about Gabrielle Chanel until March 14th, 2021, in Paris. All controversy about the woman’s complex personality aside, the Fashion Museum offers a masterful presentation of the legendary designer’s work.

Oscillating within virtual reality, the Milanese fashion week offered collections for both men and women for the very first time, totaling twenty-three offline shows and forty-one online. Fashion is reacting with strength and ideas. But the same question remains: during Covid times, could digital be the solution to the industry’s crisis?

It’s no coincidence that the first real megayacht in history was built in Viareggio, Italy in the 1970s. Commissioned by Saudi business magnate Adnan Khashoggi, […]

Its two century-old history and the ultimate prestige of having dressed 40 presidents of the United States will not have been enough to save what […]

The Olympic Museum has been open to all for a long time. Yet its hidden underground is filled with unsuspected treasures. Discover the exclusive story.

With all the award ceremonies and red carpet premieres being pulled from the calendar for the foreseeable future, in Hollywood and New York the glitterati have turned to getting together at a new generation of private clubs – something of a revival marking the start of a booming trend.

Earlier this year, commercial air travel ground to a halt at the emergence of COVID-19, as passengers canceled trips in waves and countries closed borders. […]