The partnership announced today between the car manufacturer Porsche and the watch brand TAG Heuer is promising in terms of 360° activations. The agreement between the two brands clearly goes beyond the classic framework of a collaboration, since technological partnerships are already on the table. A first for a watch brand.

Every brand knows that making mistakes is not an option. That’s truer than ever in 2021, and it goes double for choosing partnerships. Here’s what you need to know for a successful collaboration in the post-2020 world.

Nothing seems to be able to stop the brand with the bull. After announcing partnerships with Supreme, Lego or the Japanese designer Yohji Yamamoto, record sales have enabled the brand to explore new perspectives. Its latest splurge: a luxury yacht with 4000 horsepower.

Aware of its tainted image on the international scene, the Wahhabi realm has decided to make luxury tourism into one of its future key sectors. […]

LVMH’s Watch Week went digital this year and unveiled watch collections with big price tags and strong identities. This has become an indispensable anchor in the face of a pandemic that continues to defy all predictions.

Ever increasingly available in star chefs’ menus, vegetarianism is not only about a few nicely prepared steamed vegetables. Far from that, it offers a land of endless creativity combining local ingredients and refinement.

To finance its ongoing solidarity and educational projects, the Louvre is organizing very exclusive auctions with Christie’s and Drouot offering bidders pieces by major luxury brands, including the Swiss watchmaker Vacheron Constantin.

Frédéric Arnault, young leader of the TAG Heuer brand, reveals why the sale of the last Monaco which belonged to the legendary actor Steve McQueen, is an important element of the brand’s valuation strategy. The watch will be auctioned on December 12th in New York by Phillips, in partnership with Bacs & Russo.

What if you could take your work to a fabulous destination, and go from teleworking to relaxing in a luxurious location from one minute to the next? That’s a “workation”. This new concept is appealing to hotels around the world as a way to diversify their offerings to target digital nomads with high purchasing power.

Shōjin-ryōri, the cuisine of the Buddhist temples, originated in Kyoto in the 13th century. More recent days have seen this vegetable dish-based cuisine becoming a major influence on great Michelin-starred chefs, starting with Alain Ducasse.

MEET, Digital Culture Center, the new international center of digital culture, opened its doors in Milan, end of October. Imagined and presided by Maria Grazia Mattei with the support of the Fondazione Cariplo, it will enable the understanding of the crucial issue that is digital revolution.

In Japan, just like in other countries, beauty standards are evolving. Aesthetic norms follow the way generations reclaim their identity and cultural heritage. And cosmetic brands just like Shiseido are building on this trend.

The Galliera Museum will be exhibiting the first major retrospective about Gabrielle Chanel until March 14th, 2021, in Paris. All controversy about the woman’s complex personality aside, the Fashion Museum offers a masterful presentation of the legendary designer’s work.