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Saudi Arabia: from petrodollars to luxury tourism

Travel & Wellness

Saudi Arabia: from petrodollars to luxury tourism

Aware of its tainted image on the international scene, the Wahhabi realm has decided to make luxury tourism into one of its future key sectors. […]

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«The Monaco will make history in New York»
Watches & Jewellery

«The Monaco will make history in New York»

Frédéric Arnault, young leader of the TAG Heuer brand, reveals why the sale of the last Monaco which belonged to the legendary actor Steve McQueen, is an important element of the brand’s valuation strategy. The watch will be auctioned on December 12th in New York by Phillips, in partnership with Bacs & Russo.

By Cristina D’Agostino

The « workation » that breathes new life into the hotel business
Travel & Wellness

The « workation » that breathes new life into the hotel business

What if you could take your work to a fabulous destination, and go from teleworking to relaxing in a luxurious location from one minute to the next? That’s a “workation”. This new concept is appealing to hotels around the world as a way to diversify their offerings to target digital nomads with high purchasing power.

By Fabio Bonavita

Will the red carpet economy recover from Covid?
Style & ExperiencesFeature

Will the red carpet economy recover from Covid?

When all the glitzy events were put on hold, red carpet product placement came to a sudden stop. Now, a social revolution in the name of a new activism waits in the wings for the glamor season to resume.

By Isabelle Campone

“Made in Italy” luxury defends its artisans
FashionFeature

“Made in Italy” luxury defends its artisans

The “Made in Italy” label is going through a fragile period. With its often unknown and endangered regional craftsmanship, it is today experiencing difficulty. Yet the hand-made and “Made in Italy” stamps have been revaluated following the confinement period.

By Bettina Bush Mignanego

How Paris Saint-Germain became one of the most desirable brands in the world
BusinessFeature

How Paris Saint-Germain became one of the most desirable brands in the world

The famous Parisian football club has reached the finals of the Champions League, the most coveted trophy of its kind. But this sporting achievement, while historic, pales in comparison to the work done on the value of the brand over the last ten years.

By Aymeric Mantoux

In Japan and abroad, beauty standards are finding new patrimonial value.
Style & Experiences

In Japan and abroad, beauty standards are finding new patrimonial value.

In Japan, just like in other countries, beauty standards are evolving. Aesthetic norms follow the way generations reclaim their identity and cultural heritage. And cosmetic brands just like Shiseido are building on this trend.

By Cristina D’Agostino

The temple of allure and freedom
Fashion

The temple of allure and freedom

The Galliera Museum will be exhibiting the first major retrospective about Gabrielle Chanel until March 14th, 2021, in Paris. All controversy about the woman’s complex personality aside, the Fashion Museum offers a masterful presentation of the legendary designer’s work.

By Béatrice Peyrani

Milan Fashion Week: digital, a medium for strong ideas
FashionFeature

Milan Fashion Week: digital, a medium for strong ideas

Oscillating within virtual reality, the Milanese fashion week offered collections for both men and women for the very first time, totaling twenty-three offline shows and forty-one online. Fashion is reacting with strength and ideas. But the same question remains: during Covid times, could digital be the solution to the industry’s crisis?

By Bettina Bush Mignanego

The megayachts return to sea
Style & ExperiencesFeature

The megayachts return to sea

It’s no coincidence that the first real megayacht in history was built in Viareggio, Italy in the 1970s. Commissioned by Saudi business magnate Adnan Khashoggi, […]

By Bettina Bush Mignanego

Who will take over Brooks Brothers, the mythical brand of USA presidents?
BusinessFeature

Who will take over Brooks Brothers, the mythical brand of USA presidents?

Its two century-old history and the ultimate prestige of having dressed 40 presidents of the United States will not have been enough to save what […]

By Bettina Bush Mignanego

“Immunology prevention has become critical today”
Travel & WellnessSponsored

“Immunology prevention has become critical today”

Just like many Swiss clinics impacted by the loss of its foreign clientele, Clinique La Prairie (founded in 1931 by Professor Niehans) now wants to raise awareness in Switzerland. Exclusive interview with its CEO Simone Gibertoni.

By Cristina D’Agostino

Dive into the hidden treasures of the IOC
Style & Experiences

Dive into the hidden treasures of the IOC

The Olympic Museum has been open to all for a long time. Yet its hidden underground is filled with unsuspected treasures. Discover the exclusive story.

By Cristina D’Agostino

In Los Angeles, the golden age of private clubs is back.
Style & ExperiencesFeature

In Los Angeles, the golden age of private clubs is back.

With all the award ceremonies and red carpet premieres being pulled from the calendar for the foreseeable future, in Hollywood and New York the glitterati have turned to getting together at a new generation of private clubs – something of a revival marking the start of a booming trend.

By Isabelle Campone

« We have evolved towards a new accuracy”
Watches & JewellerySponsored

« We have evolved towards a new accuracy”

Pierre Rainero, image director at Cartier, reveals why the latest high jewellery collection is a new path written in the rich creative legacy of the Maison

By Cristina D’Agostino

The Future of Business Aviation
BusinessFeature

The Future of Business Aviation

Earlier this year, commercial air travel ground to a halt at the emergence of COVID-19, as passengers canceled trips in waves and countries closed borders. […]

By Kristen Shirley

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