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Style & Experiences

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Tourism does not give up

Travel & Wellness

Tourism does not give up

In order to adapt, the tourism sector is now focusing on new formulas. Long stays at unbeatable prices and new isolated destinations for maximum safety.

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Frédéric Arnault: “I started working on the partnership with Porsche as of my arrival in 2017”
Watches & Jewellery

Frédéric Arnault: “I started working on the partnership with Porsche as of my arrival in 2017”

The partnership announced today between the car manufacturer Porsche and the watch brand TAG Heuer is promising in terms of 360° activations. The agreement between the two brands clearly goes beyond the classic framework of a collaboration, since technological partnerships are already on the table. A first for a watch brand.

By Cristina D’Agostino

The secrets of a successful collaboration
FashionFeature

The secrets of a successful collaboration

Every brand knows that making mistakes is not an option. That’s truer than ever in 2021, and it goes double for choosing partnerships. Here’s what you need to know for a successful collaboration in the post-2020 world.

By Aymeric Mantoux

Lamborghini’s new strategic paths
Car & High Tech

Lamborghini’s new strategic paths

Nothing seems to be able to stop the brand with the bull. After announcing partnerships with Supreme, Lego or the Japanese designer Yohji Yamamoto, record sales have enabled the brand to explore new perspectives. Its latest splurge: a luxury yacht with 4000 horsepower.

By Fabio Bonavita

Saudi Arabia: from petrodollars to luxury tourism
Travel & Wellness

Saudi Arabia: from petrodollars to luxury tourism

Aware of its tainted image on the international scene, the Wahhabi realm has decided to make luxury tourism into one of its future key sectors. […]

By Fabio Bonavita

“Immunology prevention has become critical today”
Travel & WellnessSponsored

“Immunology prevention has become critical today”

Just like many Swiss clinics impacted by the loss of its foreign clientele, Clinique La Prairie (founded in 1931 by Professor Niehans) now wants to raise awareness in Switzerland. Exclusive interview with its CEO Simone Gibertoni.

By Cristina D’Agostino

LVMH strengthens the foundations of its watch brands
Watches & JewelleryFeature

LVMH strengthens the foundations of its watch brands

LVMH’s Watch Week went digital this year and unveiled watch collections with big price tags and strong identities. This has become an indispensable anchor in the face of a pandemic that continues to defy all predictions.

By Cristina D’Agostino

High gastronomy: vegetarianism is booming
Food & Drink

High gastronomy: vegetarianism is booming

Ever increasingly available in star chefs’ menus, vegetarianism is not only about a few nicely prepared steamed vegetables. Far from that, it offers a land of endless creativity combining local ingredients and refinement.

By Fabio Bonavita

The latest luxury? A treat from the Louvre
Style & Experiences

The latest luxury? A treat from the Louvre

To finance its ongoing solidarity and educational projects, the Louvre is organizing very exclusive auctions with Christie’s and Drouot offering bidders pieces by major luxury brands, including the Swiss watchmaker Vacheron Constantin.

By Cristina D’Agostino

«The Monaco will make history in New York»
Watches & Jewellery

«The Monaco will make history in New York»

Frédéric Arnault, young leader of the TAG Heuer brand, reveals why the sale of the last Monaco which belonged to the legendary actor Steve McQueen, is an important element of the brand’s valuation strategy. The watch will be auctioned on December 12th in New York by Phillips, in partnership with Bacs & Russo.

By Cristina D’Agostino

The “workation” that breathes new life into the hotel business
Travel & Wellness

The “workation” that breathes new life into the hotel business

What if you could take your work to a fabulous destination, and go from teleworking to relaxing in a luxurious location from one minute to the next? That’s a “workation”. This new concept is appealing to hotels around the world as a way to diversify their offerings to target digital nomads with high purchasing power.

By Fabio Bonavita

Shōjin-ryōri: Buddhist monks’ cuisine inspires the greatest chefs
Food & Drink

Shōjin-ryōri: Buddhist monks’ cuisine inspires the greatest chefs

Shōjin-ryōri, the cuisine of the Buddhist temples, originated in Kyoto in the 13th century. More recent days have seen this vegetable dish-based cuisine becoming a major influence on great Michelin-starred chefs, starting with Alain Ducasse.

By Fabio Bonavita

Clinique La Prairie is betting on healing and immunity
Travel & WellnessSponsored

Clinique La Prairie is betting on healing and immunity

The Covid-19 pandemic has brought back the importance of sanitary measures when it comes to protecting oneself against a virus, as well as the major […]

By Fabio Bonavita

Milan creates an important center for digital culture
Art & Design

Milan creates an important center for digital culture

MEET, Digital Culture Center, the new international center of digital culture, opened its doors in Milan, end of October. Imagined and presided by Maria Grazia Mattei with the support of the Fondazione Cariplo, it will enable the understanding of the crucial issue that is digital revolution.

By Bettina Bush Mignanego

In Japan and abroad, beauty standards are finding new patrimonial value.
Style & Experiences

In Japan and abroad, beauty standards are finding new patrimonial value.

In Japan, just like in other countries, beauty standards are evolving. Aesthetic norms follow the way generations reclaim their identity and cultural heritage. And cosmetic brands just like Shiseido are building on this trend.

By Cristina D’Agostino

The temple of allure and freedom
Fashion

The temple of allure and freedom

The Galliera Museum will be exhibiting the first major retrospective about Gabrielle Chanel until March 14th, 2021, in Paris. All controversy about the woman’s complex personality aside, the Fashion Museum offers a masterful presentation of the legendary designer’s work.

By Béatrice Peyrani

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