Finland is not only the happiest country in the world for the seventh consecutive year, it also embodies an unconventional vision of luxury, combining silence, nature, and second-hand.

Driven by a dynamic economy and booming tourism, Georgia is more than a nation troubled by persistent political conflicts. In the southeast, the Kakheti region — which produces about 75% of the country’s wines — is now attracting an upscale clientele in search of a unique oenological experience. A market that could soon appeal to the luxury industry.

While some markets, such as contemporary art, are struggling to rejuvenate their clientele, others are seeing a new generation of buyers emerge. This is the case with the classic car market, where recent iconic models are awakening childhood memories.

Jean-Christophe Babin analyzes the profitability of the Geneva Watch Days, the dynamics of key markets, and the levers of growth for the watch industry, at a time when the sector is under pressure from U.S. tariffs.

Big wave surfing has taken on a whole new dimension in Nazaré, Portugal, now the undisputed spot for the world’s biggest waves. Led by Nic Von Rupp, winner of the 2025 Tudor Nazaré Big Wave Challenge alongside Clément Roseyro, the Mountains of the Sea project aims to redefine the future of the sport.

In recent years, the world of luxury real estate has seen a growing interest in historic properties. Carefully restored to marry the elegance of the past with the comforts of modern luxury, these estates are emerging as highly profitable gems in the premium rental market.

It took nearly twenty years for the French all-inclusive tourism brand to complete its climb upmarket, gradually shedding its popular image as a chain of holiday villages. Today, the “Exclusive Collection,” its luxury offer, already accounts for 20% of the group’s turnover. We report from Cefalù in Sicily, a flagship resort of this collection in the Mediterranean.

The 82nd edition of the Venice International Film Festival shone through its engaged selection, exemplified by the Silver Lion awarded to Kaouther Ben Hania (The Voice of Hind Rajab). For jeweler Cartier, now a partner for the fifth consecutive year, the festival offers a dream stage: to defend freedom and the universality of creative languages. And to anchor its aesthetic ideal deep in the collective unconscious.

Audemars Piguet continues to refine its production model and accelerate watchmaking innovation. Its goal: to better master production flows in order to gain agility and long-term growth. Lucas Raggi, Chief Industrial Officer, reveals the brand’s industrial strategies in place through 2035.

From the high plains of Montana to the mountains of Colorado and the valleys of Texas, huge ranches are now becoming the new status symbol of the wealthiest individuals.

Hong Kong’s moderate economic growth and rising tourist numbers in 2025 signal the return of its attractiveness. While the watch industry remains cautious, the high-end segment is regaining momentum. Audemars Piguet chose to celebrate its 150th anniversary there last September.

At Photo Elysée, a Swiss museum with global recognition, Generation Z takes center stage. Sixty-five projects by international artists come together in a new exhibition, highlighting how they perceive the world and invent new languages of expression.

In the United States, the closure of several emblematic galleries between July and August has sent shockwaves through the art world. It marks the end of years of euphoria when gallerists, under pressure from a highly speculative market, spent without restraint.

India’s luxury housing market is touching new highs as prestigious pin-codes command record breaking prices and elite societies redefine luxury housing with 5-star amenities. Luxury Tribune explores how India’s wealthy are turning prime real-estate into a powerful status symbol.

This summer marks the beginning of a season of major exhibitions where fashion is recontextualized—culturally, socially, and politically, offering an opportunity to discover, from prestigious galleries to renowned museums, the history behind the movements shaping our contemporary styles.