Style & Experiences
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Travel & Wellness
Club Med: The Results of a 20-Year Move Upmarket
It took nearly twenty years for the French all-inclusive tourism brand to complete its climb upmarket, gradually shedding its popular image as a chain of holiday villages. Today, the “Exclusive Collection,” its luxury offer, already accounts for 20% of the group’s turnover. We report from Cefalù in Sicily, a flagship resort of this collection in the Mediterranean.