Cécilia Pelloux

Two hundred and fifty years after the Declaration of Independence, the American dream continues to make the country the world’s most sought-after destination. The remaining question is where it is still embodied. Jackson Hole, Santa Barbara, Fort Worth: three enclaves where the art of living and a favourable tax regime attract prominent figures and the ultra-wealthy.

In New York, Generation Z now has its first walk-in clinic specializing in acne treatment. The first Spotless clinic opened its doors last year in the Upper East Side neighborhood. It will be followed by a second location in the city center in 2026.

From the high plains of Montana to the mountains of Colorado and the valleys of Texas, huge ranches are now becoming the new status symbol of the wealthiest individuals.

Although its history dates back more than 2,500 years, polo remains little known and is reserved for intimate circles. However, tournament organizations outside the traditional strongholds exist today. Can polo find new audiences?

After over twenty years on Wall Street, having founded VBeauté – a skincare line – Julie Macklowe is now the owner of The Macklowe, which she describes as ‘the world’s first luxury American single malt whiskey. But what makes this unique gold luxury liquid so unique? The businesswoman shares her recipes for success in a highly competitive world.

With more than 2.25 billion cups consumed every day, coffee represents an industry worth nearly $200 billion. Between moving towards higher-end, new consumption habits, supply tensions, and a growth-driven Chinese market, its price is skyrocketing. The sector is now attracting the attention of premium players, such as Johan Pesenti, a pioneer in New York.

While philanthropy occupies a central place in American culture, its influence extends far beyond the borders of the United States. In France, major American donors and foundations now play a decisive role in the preservation of French cultural and architectural heritage. American philanthropist Jean Shafiroff explains this in an exclusive interview.

The enchanting land of New Mexico and the new tech capital, Santa Fe and Austin are two cities in the southern United States that have successfully renewed their appeal to a younger generation seeking economic dynamism, indigenous culture, and the American way of life.

Since Donald Trump’s election victory in November, sales of luxury homes in Florida, by the ocean and near the president’s property, have skyrocketed. The number of properties over $10 million under contract in Palm Beach has jumped 400% in one year.

Since the pandemic and the exodus of New Yorkers, the property boom in the Hamptons has seen prices soar. In 2023, the region saw two of the most expensive transactions in the United States. From being a seasonal business, it is now flourishing all year round. Here’s how it works.

A social showcase for over a century, the horse race on the frozen lake in St. Moritz has been putting on its equestrian show in the Swiss Alps over three weekends of February 2026. Striving to cultivate a more popular and contemporary image, White Turf remains nonetheless a gathering place for the wealthy, inseparable from the codes of ostentatious luxury.

Twenty years after the release of the legendary first opus, ‘The Devil Wears Prada’, the second instalment will hit cinemas on 1 May 2026. The timing seems perfect, as it coincides with the weekend before the Met Gala, the biggest fashion event of the year, which is sure to take social media by storm. Generation Z watches it avidly. But are they willing to pay a fortune to own it?

On Billionaire’s Row, the niche market of ultra-luxury branded residences at the cutting edge of design is booming among the super-rich.

Vail Resorts, which owns 41 mountain resorts in the United States, Australia and the Swiss resorts of Andermatt-Sedrun and Crans-Montana and has total sales of €2.7 billion, intends to continue expanding. In Switzerland, the group’s largest European market, Mike Goar, COO of Vail Resorts Switzerland, is reassuring about price levels and investment.

Saint Barthélemy, a small island in the Caribbean, blends a rich historical past with a burgeoning luxury real estate market. This destination attracts international luxury tourism, resulting in record-breaking real estate transactions. However, the island faces urbanistic challenges. Here’s our analysis.