Aymeric Mantoux

J.M Weston, the French luxury shoemaker founded in 1891 by Eugène Blanchard, is now owned by the Descours family’s EPI holding company. Its president, Marc Durie, shares his vision and future developments for this artisanal nugget.

Just an hour by Shinkansen from Tokyo, Karuisawa has the air of a Japanese Megève. At 1000 meters, this forest-covered mid-mountain resort is the emblem of Japanese kaiken luxury.

The 2023 edition of Milan Design Week welcomed more than 300,000 visitors worldwide, which is ten times more than during Fashion Week.

In 2100, people will still be going to winter sports, but they won’t practice them as they do today. Is global warming to blame? Not only. The resorts that are in danger must diversify and for the others, help might come, once again, through luxury.

The queen is dead, long live the king! But what will happen to the royal court of England’s numerous suppliers? The business represents millions of euros of annual purchases. An overview of the brands that bear her majesty’s label.

Japan, often celebrated for its precision and craftsmanship, is a notable contender in the world of luxury timepieces. A prime example of this mastery is Grand Seiko, an esteemed institution that rhymes with precision. Take an exclusive tour with us through the Grand Seiko Studio in Shizukuishi, which has remained secluded since its inauguration in 2020.

Dior, Jacquemus, Dolce&Gabbana, Gucci, Loro Piana, and Giorgio Armani – these renowned French and Italian luxury labels have taken to adorning beach essentials such as umbrellas, sun loungers, mattresses, and beach rackets with their logos. This marketing strategy, borrowed from the mass market, is proving to be successful.

From New York to Beijing and Cape Town, the greatest cognac cuvées are sought after for tens of thousands of dollars. The amber brandy is living its golden age, as it is especially endorsed by Millennials who love it.

From sneakers to the art world, all product categories are now concerned by the “drop” marketing technique, these limited series available on a very short period, offered on social networks. What if too many drops end up drowning consumers?

190 euros a bottle is what you have to pay to buy the most expensive rosé in the world. The world demand is booming and new investors are buying property at a golden price.

Sake imports in Europe have more than doubled since 2020, a trend indicating not just popularity but a genuine enthusiasm for the traditional Japanese alcoholic beverage. This trend is exemplified by the success of Schichiken, a sake producer.

Luxury brands are multiplying film production. Just like Saint Laurent, the first to create a full-scale entity dedicated to cinematic art, luxury giants are stepping into the movie industry. A way of penetrating further general cultural heritage.

Publishing a brand monography is no longer enough. Now, dedicated collections, publishing houses, inhouse book stores are the must. What if books were the new battlefield for luxury brands?

Post-covid, the Doges city is experiencing a true renaissance. New art foundations, palaces, luxury houses are settling there during the Biennale, bringing a new aura to the Serenissima.

With a new Italian championship title and a new owner, the Milanese club is making exceptional progress. Milan AC is now aiming for the marketing strategies already adopted by the biggest clubs, such as Paris Saint-Germain, and more.