Aymeric Mantoux

The 2023 edition of Milan Design Week welcomed more than 300,000 visitors worldwide, which is ten times more than during Fashion Week.

In 2100, people will still be going to winter sports, but they won’t practice them as they do today. Is global warming to blame? Not only. The resorts that are in danger must diversify and for the others, help might come, once again, through luxury.

The queen is dead, long live the king! But what will happen to the royal court of England’s numerous suppliers? The business represents millions of euros of annual purchases. An overview of the brands that bear her majesty’s label.

For long, manual labor, artisanship, was disregarded. Today, it is glorified. Magazines, podcasts, films, fairs, and prizes celebrate it. And luxury houses as well. We analyze the reasons for this phenomenon.

The inauguration of Maja Hoffmann’s Luma Foundation in Arles last June 26 has been as much of a debate as the renewal of the Bourse de Commerce of Paris by billionaire and art collector François Pinault, a few days earlier. Our analysis.

From New York to Beijing and Cape Town, the greatest cognac cuvées are sought after for tens of thousands of dollars. The amber brandy is living its golden age, as it is especially endorsed by Millennials who love it.

From sneakers to the art world, all product categories are now concerned by the « drop » marketing technique, these limited series available on a very short period, offered on social networks. What if too many drops end up drowning consumers?

190 euros a bottle is what you have to pay to buy the most expensive rosé in the world. The world demand is booming and new investors are buying property at a golden price.

During the pandemic, the world seemed to be turning towards solidarity. The start of the war in Ukraine and the chain reactions in the worlds of luxury and fashion confirmed it: the times are no longer about postponing things, but about radical choices.

After Château la Coste and Commanderie de Peyrassol, the Art Center of Bonisson recently launched in Provence, surrounded by its eponymous vineyard. Since the Rothschilds in Mouton over 80 years ago, the connections between art and wine have been increasing. A reasoned marriage?

Publishing a brand monography is no longer enough. Now, dedicated collections, publishing houses, inhouse book stores are the must. What if books were the new battlefield for luxury brands?

Post-covid, the Doges city is experiencing a true renaissance. New art foundations, palaces, luxury houses are settling there during the Biennale, bringing a new aura to the Serenissima.

With a new Italian championship title and a new owner, the Milanese club is making exceptional progress. Milan AC is now aiming for the marketing strategies already adopted by the biggest clubs, such as Paris Saint-Germain, and more.

Sought after by artists, collectors, auction houses, luxury companies such as big brands, non-fungible tokens are being closely scrutinized by the European Union.

The Valmont Foundation, a Swiss cosmetics brand, recently invested its headquarters in a venetian palace. An opportunity to explore with its founder, Didier Guillon, the often-hidden ties between art and business.