Aymeric Mantoux

The 2024 edition of the event is more than ever under the patronage of leading luxury brands. In addition to global labels like Hermès or Tod’s, which were already present, watchmaking brands are also battling to have their say.

Despite an overall slowdown, Camus Cognac is progressing thanks to Cyril Camus’ approach to making it an internationally recognized luxury and craft brand, through verticalized production, enhancement through experience and the adoption of eco-responsible practices.

Japan, often celebrated for its precision and craftsmanship, is a notable contender in the world of luxury timepieces. A prime example of this mastery is Grand Seiko, an esteemed institution that rhymes with precision. Take an exclusive tour with us through the Grand Seiko Studio in Shizukuishi, which has remained secluded since its inauguration in 2020.

Dior, Jacquemus, Dolce&Gabbana, Gucci, Loro Piana, and Giorgio Armani – these renowned French and Italian luxury labels have taken to adorning beach essentials such as umbrellas, sun loungers, mattresses, and beach rackets with their logos. This marketing strategy, borrowed from the mass market, is proving to be successful.

From New York to Beijing and Cape Town, the greatest cognac cuvées are sought after for tens of thousands of dollars. The amber brandy is living its golden age, as it is especially endorsed by Millennials who love it.

The global leader in luxury has always focused on leading brands in fashion, leather goods, wine, and spirits. Long underestimated, the watchmaking category is now receiving all the attention from the group. Its ambitious plans are materializing in an annual event, the LVMH Watch Days.

In the face of the climate emergency, brands are showing inventiveness and creativity, such as the champagne brand Telmont, whose shareholders include Leonardo DiCaprio and the Rémy Martin group.

Sake imports in Europe have more than doubled since 2020, a trend indicating not just popularity but a genuine enthusiasm for the traditional Japanese alcoholic beverage. This trend is exemplified by the success of Schichiken, a sake producer.

Luxury brands are multiplying film production. Just like Saint Laurent, the first to create a full-scale entity dedicated to cinematic art, luxury giants are stepping into the movie industry. A way of penetrating further general cultural heritage.

Publishing a brand monography is no longer enough. Now, dedicated collections, publishing houses, inhouse book stores are the must. What if books were the new battlefield for luxury brands?

Due to ongoing trade disputes surrounding European electric vehicle imports, Beijing has launched a sweeping offensive against the spirits of the Old Continent, which is its primary market.

J.M Weston, the French luxury shoemaker founded in 1891 by Eugène Blanchard, is now owned by the Descours family’s EPI holding company. Its president, Marc Durie, shares his vision and future developments for this artisanal nugget.

Just an hour by Shinkansen from Tokyo, Karuisawa has the air of a Japanese Megève. At 1000 meters, this forest-covered mid-mountain resort is the emblem of Japanese kaiken luxury.

The 2023 edition of Milan Design Week welcomed more than 300,000 visitors worldwide, which is ten times more than during Fashion Week.

In 2100, people will still be going to winter sports, but they won’t practice them as they do today. Is global warming to blame? Not only. The resorts that are in danger must diversify and for the others, help might come, once again, through luxury.