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New retail: the ultimate human-centered narrative

Strategy

New retail: the ultimate human-centered narrative

The pandemic has been a boon for online sales. But according to Bain & Company, 75% of sales will still happen in stores. As the phygital age dawns, brands must focus on storyliving to avoid falling into the multitech trap.

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Comité Colbert has entered the arena to defend French luxury
StrategyFeature

Comité Colbert has entered the arena to defend French luxury

How resilient have the different brands that make up Comité Colbert been? It’s too early to say. Comité Colbert brings together fourteen different luxury sectors […]

By Béatrice Peyrani

Luxury in the world after: distinguishing actions from intentions
StrategyFeature

Luxury in the world after: distinguishing actions from intentions

Since April 11, the luxury world has been abuzz with whispers of a phenomenal figure. It’s unofficial, and has been reported in only a few […]

By Aymeric Mantoux

Zhao Yizheng, the luxury tycoon who set out to conquer the fashion world
BusinessFeature

Zhao Yizheng, the luxury tycoon who set out to conquer the fashion world

 At first glance, the story of Giada, luxury fashion brand for women, begins with a serendipitous encounter between an Italian fashion designer, Rosanna Daolio, and […]

By Bettina Bush Mignanego

How luxury brands are reclaiming their vintage
FashionFeature

How luxury brands are reclaiming their vintage

An old Louis Vuitton handbag, auctioned on eBay for a handful of euros? That might have happened five years on the online auction platform that […]

By Aymeric Mantoux

From low cost to high tech, the Taiwanese dragon is changing its skin.
Business

From low cost to high tech, the Taiwanese dragon is changing its skin.

« Made in Taiwan »: if you’re like most people, you’ve seen those three words on the label of a piece of clothing or the back of […]

By Fabio Bonavita

Promise of eternity or trendsetter? The crucial choice
StrategyAcademic

Promise of eternity or trendsetter? The crucial choice

In 2009, Prof. Kapferer and Bastien, experts in luxury marketing, praised for iconicity. “Luxury aims at timelessness: the great classics represent a high share of […]

By Dr. Perrine Desmichel

Revenge buying: a self-celebration
StrategyFeature

Revenge buying: a self-celebration

In recent weeks, marketing oracles have been heralding the return of revenge buying. It’s not a new expression, as Apolline Guillot, a philosophy graduate and […]

By Fabio Bonavita

How the recession is shaping up for women’s entrepreneurship
StrategyFeature

How the recession is shaping up for women’s entrepreneurship

A powerful entrepreneurial community that connects women around the world, supports greater representation of women in leadership positions and that can act as a resource […]

By Cristina D'Agostino

Hedonism: more than ever key to the customer buying experience
StrategyAcademic

Hedonism: more than ever key to the customer buying experience

In their research, Dr. Perrine Desmichel (researcher at Northwestern University) and Prof. Kocher (University of Neuchatel) try to help luxury marketers protect their brand uniqueness […]

By Dr. Perrine Desmichel

Where the shores are strewn with Polish amber
Innovation & Know-How

Where the shores are strewn with Polish amber

Bronislaw has lived in the village of Świnoujście in northwestern Poland for his whole life. Now 82, he views the rising interest in the fossilized […]

By Fabio Bonavita

Luxury: Setting a new course in three phases
BusinessFeature

Luxury: Setting a new course in three phases

The Covid-19 pandemic has brought sales to a sudden stop in the first half of 2020. BCG tells us that we should expect sales to […]

By Cristina D'Agostino

Racing for a diamond in the rough
BusinessFeature

Racing for a diamond in the rough

Since then, there has been much speculation as to the why behind the purchase. According to Jeffrey Post, an expert with the prestigious Smithsonian Institution, […]

By Bettina Bush Mignanego

Playing the game of luxury brands
BusinessFeature

Playing the game of luxury brands

Luxury clients are not alien to terrestrial pursuits. They like to have fun like everybody else – but this is something the big brands in […]

By Fabio Bonavita

Taiwan, understated Eldorado for the ultra-rich
BusinessFeature

Taiwan, understated Eldorado for the ultra-rich

Unlike their more ostentatious ilk in Dubai, Moscow or Miami, the millionaires of Taipei are famous for their restraint. Walk around the streets of the […]

By Fabio Bonavita

The revival of the Slovenian economy
Business

The revival of the Slovenian economy

Slovenians still remember the earth-shattering impact of the 2008 financial crisis. The country’s economy went from running on all cylinders to an unprecedented recession. When […]

By Fabio Bonavita

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