It is a first since 2017: L’Oréal has dethroned LVMH on the stock market. Behind this fragile symbol — a gap of less than 1% — lies a deeper shift. Investors are now favoring the resilience of beauty over the glamour of pure luxury, long considered untouchable.

For a long time, Rolex has cultivated discretion around its industrial sites, which very few have been able to enter, as well as its Training Center (CFR) in Geneva. Yet, on August 28th, on the occasion of celebrating its graduating apprentices, the brand opened the doors of its skill center to a select few journalists, including Luxury Tribune.

China’s gold jewellery market stands at about $112 billion. In a market this big, where consumers are already well stocked, what will trigger the next phase of growth? Jewellers in China are betting on innovative manufacturing technologies.

As the global acoustic piano market continues to shrink, Steinway is shifting its business model toward value, technology and cultural luxury. With Spirio, limited editions and a certified pre-owned programme, the company now appeals as much to affluent music lovers as to professional pianists.

Javier Milei’s ascension to power has shaken up the Argentinian economy. For the luxury sector—long hampered by exchange controls and import restrictions—the first few months of the new administration were greeted with enthusiasm. Two and a half years later, the picture is more nuanced.

With Duolab, Swiss businesswoman Anna Bory is championing a new generation of skincare, based on the freshness of active ingredients, personalization, and technology capable of overcoming certain long-standing formulation challenges.

Now often compared to Dubai, Marrakech aims to establish itself as one of the world’s leading luxury destinations. With the 2030 World Cup approaching, Franck Sibille, general manager of the Park Hyatt Marrakech, analyzes this transformation and the challenges it poses for Morocco’s hospitality industry.

At 41, Stan Wawrinka is preparing to bid farewell to tennis with “One Last Backhand” on December 19 in Geneva. This sporting and charitable event also highlights a new reality: for champions, stepping off the stage has now become a business—an “economy of farewells”—that opens the first act of a second career in the business world. Luxury Tribune met with Stan Wawrinka at his partner Nespresso’s booth during the Montreux Jazz Festival.

As births fall and households shrink, China’s pets are inheriting the spending and the emotional role once held by children. The world’s luxury houses are following the money.

This spring a Chinese TV actor went viral for playing a battle-worn general in flawless makeup. The argument that followed maps the logic of China’s male beauty economy, and the blind spots European luxury brings to it.

Matthieu Humair lifts the veil on the show’s costs. In an exclusive interview, he debunks the notion that the event is an expensive affair reserved for major brands and asserts that for less than 40,000 francs, a small brand can exhibit in Geneva and gain access to the heart of the global watchmaking ecosystem.

Newly appointed President of the Altagamma Foundation, Giovanna Vitelli is determined to strengthen the economic and cultural influence of Italy’s high-end industries. At a time when the global luxury market is entering a phase of normalization, she is placing craftsmanship, heritage, and talent transmission at the heart of her strategy, while championing the creation of an Altagamma Biennale. The initiative aims to unite the leading names of Made in Italy under a shared platform celebrating excellence.

Affected by the turbulence facing the Volkswagen Group and confronted with a challenging market, Porsche is adjusting its strategy and embarking on a slimming-down program.

The Tour de France Femmes returns in 2026 for its fifth edition, building on a period of remarkable growth. Over its first four editions, the race has attracted more than half of the cumulative audience of the men’s Tour de France—an impressive achievement that is opening the door to new commercial opportunities, particularly in the field of sponsorship and brand partnerships.

A new review of over a century of conspicuous consumption research finds that luxury status signals are shifting beyond logos, price, and exclusivity. Published in the Journal of Business Research (de Groot et al., 2026), the study highlights moral expression and personal values as emerging markers of distinction.