In Paris, the VivaTech fair gathered, from June 11 to 14, both emerging and major players in the luxury and beauty industries to showcase their latest innovations. As a founding partner of the event, LVMH presented a vision of technology that is as advanced as it is discreet in its “Dreamscape” pavilion. Follow us through the event behind the scenes.

Collaborations with the NBA, star players, campaigns or collections inspired by the aesthetic of basketball—there’s no shortage of luxury brands that have teamed up with this hugely popular sport, played daily by millions in the streets.

Ahmedabad and Pune, two prominent metro cities in western India, have long been home to some of the nation’s ultra-wealthy population. These heritage and culturally rich centers are steadily embracing modern influences and building a global profile. But can they emerge as India’s next major luxury markets?

The 2025 edition of Watches and Wonders Geneva will kick off on April 1. Guy Parmelin, the Swiss Federal Councillor for Economic Affairs, will stand alongside Cyrille Vigneron, President of the Foundation Board. This show of support is crucial for the watch industry amid ongoing trade wars between global powers. Over the course of the week, industry stakeholders will closely monitor the prospects of a potential recovery in demand.

Although its history dates back more than 2,500 years, polo remains little known and is reserved for intimate circles. However, tournament organizations outside the traditional strongholds exist today. Can polo find new audiences?

In less than seven years, Figaret has gone from being a forgotten shirt brand to a style icon in France and several other countries, including Belgium and, as of last month, Switzerland. The driving force behind this change, Éléonore Baudry reveals how she led the brand to double-digit growth and why she is now considering a new round of shareholders by 2028

One month after the opening of the World Expo in Osaka, Alexandre Edelmann highlights the strategic importance of making Switzerland’s voice heard in a world where alliances are being redefined. The theme of the pavilion, From Heidi to High-Tech, plays the innovation card and the prestigious “Swiss Made” label, which Edelmann sees as genuine luxury. An opportunity to question him about the ties between Presence Switzerland and the luxury sector.

On Billionaire’s Row, the niche market of ultra-luxury branded residences at the cutting edge of design is booming among the super-rich.

Digital Out-of-Home (DOOH) advertising has experienced double-digit growth over the past five years, driven by the emergence of interactive and immersive technologies. For JCDecaux, a key player in the market, the “fashion, luxury, and beauty” sector represents the largest share of its sales in 2024 (20%).

The enduring value of heritage and the capitalization on craftsmanship continue to drive Chinese groups to acquire French luxury brands. However, concerns over management practices and stricter capital controls by the Chinese government are curbing their enthusiasm. An in-depth investigation.

Each year at VivaTech, L’Oréal, the cosmetics giant and beauty tech pioneer, takes advantage of the major Parisian event to showcase its latest innovations to the public. In an interview with Luxury Tribune, Guive Balooch details the group’s technological ambition: to create smarter beauty.

Business aviation, one of the industries most criticized by COP29 for its environmental impact, is at a critical turning point. Amid rising “flight shaming,” proposed taxes, and pressure from environmental NGOs, the sector will have to reinvent itself. EBACE, the main European business aviation trade show, opens its doors today in Geneva with a telling theme: “Change is in the Air.”

The flamboyance of the displays and models at the 2025 edition of Watches and Wonders was somewhat unusual.

India’s alcoholic beverage market, currently the fifth largest in the world, is projected to hit €61 billion in 4 years with luxury segments forecast to grow the most. As the affluent population expands in India, global players are amping up premium portfolios to cater to their evolving tastes.

Swiss swimmer Noè Ponti (23), a triple world champion and holder of two world records set in Budapest last December, is intensely preparing for the World Championships in Singapore this July. The Omega ambassador reflects on his recent athletic journey, which has profoundly transformed him.