Until now present in Switzerland through twenty-four retail corners inside Manor department stores (Maus Frères group), LVMH’s flagship beauty brand has just opened its very first Swiss flagship store in the heart of Geneva. Catherine Spindler made the trip for the occasion and gave an interview to Luxury Tribune.

Although the global luxury industry contracted by 2% to €358 billion in 2025, and despite the loss of nearly 20 million consumers in the same year, the latest Bain-Altagamma report remains optimistic, with expected growth of 3% to 5% in 2026. What are the signs that support or undermine this forecast? Our in-depth analysis.

This year, the young brand from the Clarins group chose to collaborate with the iconic Bürgenstock Resort Lake Lucerne to strengthen its presence in Switzerland. The choice reflects an ultra-selective distribution strategy, as explained by its founder, Dr. Olivier Courtin, from the heights overlooking Lake Lucerne.

The microbiome—the ecosystem of microorganisms living on the skin and in the gut—has become an inexhaustible source of innovation for major beauty and even fashion groups. Among them, Shiseido, L’Oréal, and Coperni are all harnessing its potential.

Twenty years after the release of the legendary first opus, ‘The Devil Wears Prada’, the second instalment will hit cinemas on 1 May 2026. The timing seems perfect, as it coincides with the weekend before the Met Gala, the biggest fashion event of the year, which is sure to take social media by storm. Generation Z watches it avidly. But are they willing to pay a fortune to own it?

In Australia, the market for animal-wellbeing services has accelerated significantly since the end of the pandemic (+30% since 2021). Moving far beyond simple “pet-sitting,” owners are now turning to daycare centers and hotels that meet luxury standards. For their animals, some are willing to spend several hundred dollars per day. A form of luxury that is quickly becoming the norm in many Australian households.

For decades, Mexico embodied the manufacturing backyard of North America. But the global reorganization of value chains — coupled with a recent wave of industrial reshoring from the United States — is giving a new face to several border cities, transforming them into emerging hubs of luxury.

After nearly two decades shaping IWC’s creative identity, Christian Knoop reveals the uncompromising philosophy behind the brand’s most recognisable designs. For him, pure design is not minimalism. The Ingenieur is only one example.

The WTTC (World Travel & Tourism Council) Global Summit chose Rome as the venue for its 25th edition, which ended on 30 September. One of the most influential events in the field of international tourism, it outlined the future of the sector, which is projected to be worth $16.5 trillion by 2035.

India’s rising wealthy population offers great growth opportunities for the luxury industry, but scaling here isn’t easy. While most categories struggle with structural hurdles, the luxury auto segment has raced ahead. What can the luxury industry learn from its success?

At the helm of Hublot (LVMH) since September 2024, Julien Tornare aims to elevate the brand to the level of the five major players in high watchmaking. Doubling manufacturing space, strengthening innovation, recalibrating sponsorships—including withdrawing from the World Cup—and increasing communication around in-house watchmaking expertise: ambitions are high.

As Morocco faces the growing unrest of a Generation Z fed up with pervasive corruption, the country’s privileged youth — largely absent from the streets — appear to have distanced themselves from the struggle. Will Gen Z be the ones to stem the brain drain?

With mental health issues on the rise worldwide, luxury clinics are positioning themselves in a booming market. In Montreux, Clinique La Prairie is launching Life Reset, its first programme dedicated to mental health, designed by Olga Donica and based on a nine-pillar scientific model.

At the close of the Spring–Summer 2026 Fashion Week, the verdict was clear: the era of Hollywood stars seems to be over—at least in the digital sphere. In the eyes of Generation Z, Asian celebrities, especially K-pop stars, are now the ones drawing attention. The deep transformation of global influence from West to East is now an established fact.

Cultural and architectural landmarks are no longer simple locations to visit. In recent years, luxury brands have boldly managed to attach themselves to monuments or take over historic sites.