Business & Trends
Strategy
New retail: the ultimate human-centered narrative
The pandemic has been a boon for online sales. But according to Bain & Company, 75% of sales will still happen in stores. As the phygital age dawns, brands must focus on storyliving to avoid falling into the multitech trap.
Comité Colbert has entered the arena to defend French luxury
How resilient have the different brands that make up Comité Colbert been? It’s too early to say. Comité Colbert brings together fourteen different luxury sectors […]
By Béatrice Peyrani
Luxury in the world after: distinguishing actions from intentions
Since April 11, the luxury world has been abuzz with whispers of a phenomenal figure. It’s unofficial, and has been reported in only a few […]
By Aymeric Mantoux
Zhao Yizheng, the luxury tycoon who set out to conquer the fashion world
At first glance, the story of Giada, luxury fashion brand for women, begins with a serendipitous encounter between an Italian fashion designer, Rosanna Daolio, and […]
By Bettina Bush Mignanego
How luxury brands are reclaiming their vintage
An old Louis Vuitton handbag, auctioned on eBay for a handful of euros? That might have happened five years on the online auction platform that […]
By Aymeric Mantoux
From low cost to high tech, the Taiwanese dragon is changing its skin.
« Made in Taiwan »: if you’re like most people, you’ve seen those three words on the label of a piece of clothing or the back of […]
By Fabio Bonavita
Promise of eternity or trendsetter? The crucial choice
In 2009, Prof. Kapferer and Bastien, experts in luxury marketing, praised for iconicity. “Luxury aims at timelessness: the great classics represent a high share of […]
By Dr. Perrine Desmichel
Revenge buying: a self-celebration
In recent weeks, marketing oracles have been heralding the return of revenge buying. It’s not a new expression, as Apolline Guillot, a philosophy graduate and […]
By Fabio Bonavita
How the recession is shaping up for women’s entrepreneurship
A powerful entrepreneurial community that connects women around the world, supports greater representation of women in leadership positions and that can act as a resource […]
By Cristina D'Agostino
Hedonism: more than ever key to the customer buying experience
In their research, Dr. Perrine Desmichel (researcher at Northwestern University) and Prof. Kocher (University of Neuchatel) try to help luxury marketers protect their brand uniqueness […]
By Dr. Perrine Desmichel
Where the shores are strewn with Polish amber
Bronislaw has lived in the village of Świnoujście in northwestern Poland for his whole life. Now 82, he views the rising interest in the fossilized […]
By Fabio Bonavita
Luxury: Setting a new course in three phases
The Covid-19 pandemic has brought sales to a sudden stop in the first half of 2020. BCG tells us that we should expect sales to […]
By Cristina D'Agostino
Racing for a diamond in the rough
Since then, there has been much speculation as to the why behind the purchase. According to Jeffrey Post, an expert with the prestigious Smithsonian Institution, […]
By Bettina Bush Mignanego
Playing the game of luxury brands
Luxury clients are not alien to terrestrial pursuits. They like to have fun like everybody else – but this is something the big brands in […]
By Fabio Bonavita
Taiwan, understated Eldorado for the ultra-rich
Unlike their more ostentatious ilk in Dubai, Moscow or Miami, the millionaires of Taipei are famous for their restraint. Walk around the streets of the […]
By Fabio Bonavita
The revival of the Slovenian economy
Slovenians still remember the earth-shattering impact of the 2008 financial crisis. The country’s economy went from running on all cylinders to an unprecedented recession. When […]
By Fabio Bonavita