Cultural and architectural landmarks are no longer simple locations to visit. In recent years, luxury brands have boldly managed to attach themselves to monuments or take over historic sites.

At an academic conference held last week on the HEC Lausanne campus, Ilaria Resta, CEO of Audemars Piguet, and Marianne Schmid Mast, Dean and Professor at HEC Lausanne, shared their vision of modern leadership in a world shaped by multiple crises with 250 students and readers of Luxury Tribune.

The former CEO of Audemars Piguet is finally revealing the project that has kept him busy for more than a year. François-Henri Bennahmias is launching a group made up of seven entities, spanning watchmaking, fashion, jewelry, lifestyle, and services. With The Honourable Merchants Group, he wants to revolutionize the world of business and investment.

In just a few years, French YouTuber Squeezie has turned his Grand Prix Explorer into a powerful event, rallying millions of young fans around motorsports. A testament to its growing influence: the 2025 edition will be broadcast by France Télévisions.

For the first time this year at VivaTech, the Institut Français de la Mode (IFM) organized a stage dedicated to digital fashion—a market that is slowly gaining traction. The key question remains: is Generation Z, the primary target audience, ready to embrace it?

While international investors smile, Saint Barth embodies a fascinating paradox: a haven for the ultra-rich, yet unable to house its own residents or the workers who keep its palaces alive. Report from Gustavia

While luxury as a whole is facing a global slowdown, high-end yachting continues its double-digit growth. With revenues expected to reach €1.5 billion in 2025 and a quarter century of worldwide leadership, Giovanna Vitelli, President of Azimut Benetti, details the group’s strategy.

This year, short-term rentals are experiencing a slowdown that is forcing the sector to reinvent itself. While demand for high-end accommodation offering personalised services is growing (+16.9% by 2032), the major platforms are now being challenged by players who are experts in the ultra-luxury sector.

As title sponsor of the Omega Masters for the past 24 years, the watchmaker will once again be heavily involved in the success of this year’s golfing event. In an exclusive interview, Raynald Aeschlimann reveals Omega’s ambitions for golf.

With forecasts already predicting a contraction of at least 2% in the luxury market by the end of 2025, the situation is not improving with the rise in customs duties imposed by the United States (15% on European products). Some sectors are resisting, while others, such as Swiss watchmaking (39% customs duties), are bearing the brunt of the current context.

: India’s diamond manufacturing industry is under unprecedented strain. Exports are falling and jobs are at risk after the U.S., its biggest buyer, slapped 50% tariffs a month ago with no signs of easing. But is this only India’s problem? How will it impact diamond prices in the U.S?

The international yearling market (thoroughbred horses) has just taken another leap forward. In August 2025, Deauville, Saratoga, and Magic Millions all recorded historic results, confirming the strength of a sector that, despite economic uncertainty and the decline in horse betting, continues to attract more and more wealthy investors.

India is set to see a boom in luxury spending as it overhauls domestic taxes for the first time in 8 years. Taxes on all luxury cars are reduced, while luxury watches dodge an anticipated tax hike.

In just six years, Skims has evolved from a shapewear startup into a $4 billion empire. Founded by American star Kim Kardashian, the brand has capitalized on a finely tuned digital m/sousrketing strategy. Now, it is setting its sights on Europe, multiplying exclusive collaborations with the worlds of luxury and sport. A unique business model that has become a case study.

A large billboard on the highway from LAX International Airport to Los Angeles features photos of top football players and reads: “Welcome FIFA Club World […]