Business & Trends
Strategy
What does the future hold for the luxury market in Japan?
Since the 1980s, Japan has been one of the largest markets for luxury goods, making a significant contribution to shaping the global industry. In his study, Professor Pierre-Yves Donzé analyses the different strategies used by Western companies to penetrate the Japanese market, how they changed their strategy over time, what they have learned from this market, but also, more recently, the reasons for their stagnation.
How can tomorrow’s luxury deal with its heritage?
Knowing how to project oneself into the future, anticipating trends and innovating whilst keeping one’s heritage intact is the key to successful management. This was also the theme of the conference organised by The Vendôm Company in front of students connected for the occasion. The highlights and the replay of the conference are available here.
The authenticity of a luxury brand: the useful levers to achieve it (Part.2)
What are the concrete and abstract levers that can be used to make a luxury brand feel authentic? The research by Felicitas Morhart and Lucia Malär mentions the various means available.
The story of women’s rights through the eyes of fashion
The first G20 ministerial conference about women’s rights was held end of August at Santa Margherita in Italy. In parallel, Angela Missoni, chairwoman of the eponymous brand, spoke about the challenges that still need to be addressed.
How a targeted communication generates pleasure
A study conducted by Professor Francine Petersen (HEC Lausanne) on luxury purchases analyses the consequences of the customer’s feeling on his relationship with the brand.
“The Mostra has proven its influence over films that are competing for the Oscars”
Between great productions, intimist proposals, and virtual reality films, the 78th edition of the Mostra definitively positions the Venice film festival as one of the significant happenings able to influence the cinema industry. Its director, Alberto Barbera, talks about strategies.
LVMH and Kering continue to grow, despite Chinese economic downturn
The latest figures announcing significant growth in the luxury industry at LVMH and Kering coincide with a disappointing result of China’s GDP. What are the consequences on the sector? Our analysis.
The authenticity of luxury brands as percieved by the consumer (Part.1)
Authenticity represents a cornerstone for luxury branding. But how do consumers actually form authenticity judgements and what dimensions do they base them on? Research conducted by Prof. Felicitas Morhart and Prof. Lucia Malär sheds light on the meaning of authenticity.
Is Costa Smeralda still that glorious dolce vita empire?
The Emerald Coast is at a turning point. It needs to become more sustainable and regain its authenticity in order to resist the ever-increasing competition from other regions of southern Italy.
By Elena Cozza
The James Bond film “No Time to Die” finally on the screens. How did the partners adapt?
No Time to Die, the 25th James Bond film, will finally hit the screens on 28 September after a delay of more than a year and a half. How have the partners, including the Swiss watch brand Omega, adapted?
Cartier at the Mostra: the art of intertwining worlds
New main partner of the Mostra, the Venice International Film Festival, Cartier aims at making it into a multidimensional platform for artistic exchanges and conversations.
Renting clothes, the future of fashion
Renting rather than buying, this trend is gaining ground in fashion. If the ambition to contribute to the protection of the planet by consuming less is one of the driving forces, it is also the pleasure of wearing prestigious clothes, without spending excessively.
“Bernard Arnault challenges us about very specific issues”
Heading the Bulgari brand for the past two years, Antoine Pin is aiming at setting up strategies that will allow the jewelry brand to quickly capture new clients.
Origyn invents the Shazam of watchmaking
Authenticate luxury watches in an instant using your smartphone? This is the promise of Origyn, a revolutionary technological solution born in Neuchâtel and whose vocation is to fight against counterfeiting. Explanations.
Art books: a market increasingly desired by luxury billionaires?
After leather goods, hospitality or winemaking, art book publishing seems to be ever more sought after by luxury groups. The latest buyback of the publishing house Citadelles & Mazenod by LVMH highlights this trend.
“Novak Djokovic is a legend, an opinion leader”
The Swiss watchmaking brand Hublot recently signed the number one tennis player Novak Djokovic. The opportunity for Ricardo Guadalupe, CEO of the brand, to explain the strategic repositioning of the Maison, after automotive sponsoring came to a stop.