This year, short-term rentals are experiencing a slowdown that is forcing the sector to reinvent itself. While demand for high-end accommodation offering personalised services is growing (+16.9% by 2032), the major platforms are now being challenged by players who are experts in the ultra-luxury sector.

As title sponsor of the Omega Masters for the past 24 years, the watchmaker will once again be heavily involved in the success of this year’s golfing event. In an exclusive interview, Raynald Aeschlimann reveals Omega’s ambitions for golf.

With forecasts already predicting a contraction of at least 2% in the luxury market by the end of 2025, the situation is not improving with the rise in customs duties imposed by the United States (15% on European products). Some sectors are resisting, while others, such as Swiss watchmaking (39% customs duties), are bearing the brunt of the current context.

As luxury prices reach new heights and recent controversies on TikTok over luxury products being manufactured in China shake the myth of exceptional craftsmanship, “dupe culture” continues to grow among the younger generation. In this second part, Gen Z speaks out.

Each year at VivaTech, L’Oréal, the cosmetics giant and beauty tech pioneer, takes advantage of the major Parisian event to showcase its latest innovations to the public. In an interview with Luxury Tribune, Guive Balooch details the group’s technological ambition: to create smarter beauty.

India is set to see a boom in luxury spending as it overhauls domestic taxes for the first time in 8 years. Taxes on all luxury cars are reduced, while luxury watches dodge an anticipated tax hike.

In just six years, Skims has evolved from a shapewear startup into a $4 billion empire. Founded by American star Kim Kardashian, the brand has capitalized on a finely tuned digital m/sousrketing strategy. Now, it is setting its sights on Europe, multiplying exclusive collaborations with the worlds of luxury and sport. A unique business model that has become a case study.

A large billboard on the highway from LAX International Airport to Los Angeles features photos of top football players and reads: “Welcome FIFA Club World […]

In Paris, the VivaTech fair gathered, from June 11 to 14, both emerging and major players in the luxury and beauty industries to showcase their latest innovations. As a founding partner of the event, LVMH presented a vision of technology that is as advanced as it is discreet in its “Dreamscape” pavilion. Follow us through the event behind the scenes.

Collaborations with the NBA, star players, campaigns or collections inspired by the aesthetic of basketball—there’s no shortage of luxury brands that have teamed up with this hugely popular sport, played daily by millions in the streets.

In just a few years, French YouTuber Squeezie has turned his Grand Prix Explorer into a powerful event, rallying millions of young fans around motorsports. A testament to its growing influence: the 2025 edition will be broadcast by France Télévisions.

For the first time this year at VivaTech, the Institut Français de la Mode (IFM) organized a stage dedicated to digital fashion—a market that is slowly gaining traction. The key question remains: is Generation Z, the primary target audience, ready to embrace it?

Mexico has emerged as an important developing market for the Swiss watch industry with exports growing at about 19% CAGR in the last 5 years. Ari Berger of Berger Joyeros, one of the largest luxury watch retailers in Mexico, decodes the market’s distinct strengths and a measured outlook for 2025.

In less than seven years, Figaret has gone from being a forgotten shirt brand to a style icon in France and several other countries, including Belgium and, as of last month, Switzerland. The driving force behind this change, Éléonore Baudry reveals how she led the brand to double-digit growth and why she is now considering a new round of shareholders by 2028

One month after the opening of the World Expo in Osaka, Alexandre Edelmann highlights the strategic importance of making Switzerland’s voice heard in a world where alliances are being redefined. The theme of the pavilion, From Heidi to High-Tech, plays the innovation card and the prestigious “Swiss Made” label, which Edelmann sees as genuine luxury. An opportunity to question him about the ties between Presence Switzerland and the luxury sector.