Business & Trends
Business
MyBlend, the Luxury Cosmetics Brand From the Clarins Group, is Making Progress, But Profitability Remains a Challenge
This year, the young brand from the Clarins group chose to collaborate with the iconic Bürgenstock Resort Lake Lucerne to strengthen its presence in Switzerland. The choice reflects an ultra-selective distribution strategy, as explained by its founder, Dr. Olivier Courtin, from the heights overlooking Lake Lucerne.
Innovation & Know-How