Now often compared to Dubai, Marrakech aims to establish itself as one of the world’s leading luxury destinations. With the 2030 World Cup approaching, Franck Sibille, general manager of the Park Hyatt Marrakech, analyzes this transformation and the challenges it poses for Morocco’s hospitality industry.

At 41, Stan Wawrinka is preparing to bid farewell to tennis with “One Last Backhand” on December 19 in Geneva. This sporting and charitable event also highlights a new reality: for champions, stepping off the stage has now become a business—an “economy of farewells”—that opens the first act of a second career in the business world. Luxury Tribune met with Stan Wawrinka at his partner Nespresso’s booth during the Montreux Jazz Festival.

As births fall and households shrink, China’s pets are inheriting the spending and the emotional role once held by children. The world’s luxury houses are following the money.

This spring a Chinese TV actor went viral for playing a battle-worn general in flawless makeup. The argument that followed maps the logic of China’s male beauty economy, and the blind spots European luxury brings to it.

Kylian Mbappé is currently at the peak of his career. The player’s image is at the heart of a business model that earns him millions of euros a year off the field. The 2026 World Cup and the American public’s enthusiasm for the French international could pay off big for him.

Newly appointed President of the Altagamma Foundation, Giovanna Vitelli is determined to strengthen the economic and cultural influence of Italy’s high-end industries. At a time when the global luxury market is entering a phase of normalization, she is placing craftsmanship, heritage, and talent transmission at the heart of her strategy, while championing the creation of an Altagamma Biennale. The initiative aims to unite the leading names of Made in Italy under a shared platform celebrating excellence.

Affected by the turbulence facing the Volkswagen Group and confronted with a challenging market, Porsche is adjusting its strategy and embarking on a slimming-down program.

The Tour de France Femmes returns in 2026 for its fifth edition, building on a period of remarkable growth. Over its first four editions, the race has attracted more than half of the cumulative audience of the men’s Tour de France—an impressive achievement that is opening the door to new commercial opportunities, particularly in the field of sponsorship and brand partnerships.

A new review of over a century of conspicuous consumption research finds that luxury status signals are shifting beyond logos, price, and exclusivity. Published in the Journal of Business Research (de Groot et al., 2026), the study highlights moral expression and personal values as emerging markers of distinction.

With the launch of three ready-to-serve cocktails in the United States, House of Hennessy is marking one of the boldest strategic shifts in its history: making cognac more accessible without compromising its heritage. Charles Delapalme, at the helm of the house, explains his vision.

China’s gold jewellery market stands at about $112 billion. In a market this big, where consumers are already well stocked, what will trigger the next phase of growth? Jewellers in China are betting on innovative manufacturing technologies.

As the global acoustic piano market continues to shrink, Steinway is shifting its business model toward value, technology and cultural luxury. With Spirio, limited editions and a certified pre-owned programme, the company now appeals as much to affluent music lovers as to professional pianists.

Javier Milei’s ascension to power has shaken up the Argentinian economy. For the luxury sector—long hampered by exchange controls and import restrictions—the first few months of the new administration were greeted with enthusiasm. Two and a half years later, the picture is more nuanced.

In China, influencers with millions of followers have seen their accounts deleted overnight for flaunting their wealth. Beyond the authorities’ crackdown, this sudden halt reveals a deeper shift: amongst affluent consumers, the display of wealth is giving way to discretion, and luxury is moving from public spaces into the private sphere.

Starting this week, Luxury Tribune launches The Fine Line of Luxury, an editorial cartoon designed to offer a fresh take on the luxury industry. Conceived as a complement to our analyses, interviews, and news coverage, it will provide a different perspective each week on the issues driving the sector.