Art & Design
Why Luxury is Investing in Music Partnerships
The luxury market is increasingly aligning itself with musical artists known for their hybrid styles and multicultural backgrounds. These new codes intrigue dedicated fans and open the luxury world to new audiences.
$8.4M
Media impact of the Calvin Klein campaign featuring Bad Bunny in 48 hours
54%
Increase in revenue for South African artists in 2024
$555K
Amount spent on VIP activations by Tag Heuer at Coachella in 2024
Opinion
Champions League and Luxury: PSG, Qatar’s Strategic Asset
Saturday, 31 May 2025 will remain etched in the memory of all sports fans in France. Under the watchful eye of club president and Qatari […]
By Eva Morletto
Business & Trends
Business
Gen Z and Luxury: Why “Dupe Culture” Is Growing Stronger
As luxury prices reach new heights and recent controversies on TikTok over luxury products being manufactured in China shake the myth of exceptional craftsmanship, “dupe culture” continues to grow among the younger generation. In this second part, Gen Z speaks out.
Style & Experiences
Watches & Jewellery
Benjamin Comar, CEO of Piaget: “Luxury is about daring”
Last June, the house of Piaget unveiled its new high jewelry collection in Barcelona. Called Shapes of Extraleganza, this second chapter in a trilogy designed to showcase the shapes, colors, and volumes of Piaget jewelry was staged—by striking contrast—within the brutalist architecture of the Espai Corberó.
Sustainability
Sustainability
ModaLisboa: A Growing Platform for the Next Wave of Fashion Talent
Lisbon Fashion Week, an event with strong growth potential and still little known, highlighted emerging talents to watch closely, whose focus remains primarily on sustainability, innovation and manufacturing know-how.