Academic
The Swiss Center for Luxury Research (SCLR) brings together researchers and luxury experts from Switzerland's top academic institutions to create a think tank on the future of luxury management.
StrategyAcademic
Promise of eternity or trendsetter? The crucial choice
In 2009, Prof. Kapferer and Bastien, experts in luxury marketing, praised for iconicity. “Luxury aims at timelessness: the great classics represent a high share of […]
By Dr. Perrine Desmichel
StrategyAcademic
Hedonism: more than ever key to the customer buying experience
In their research, Dr. Perrine Desmichel (researcher at Northwestern University) and Prof. Kocher (University of Neuchatel) try to help luxury marketers protect their brand uniqueness […]
By Dr. Perrine Desmichel