Academic
The Swiss Center for Luxury Research (SCLR) brings together researchers and luxury experts from Switzerland's top academic institutions to create a think tank on the future of luxury management.
StrategyAcademic
Iconic must-have or Ephemeral new collection: the crucial choice
Luxury brands are torn between their promise of eternity and their role of trendsetter Traditionally, luxury has been praised for its iconicity. In their influential […]
By Dr. Perrine Desmichel
StrategyAcademic
Hedonism: more than ever key to the customer buying experience
In their research, Dr. Perrine Desmichel (researcher at Northwestern University) and Prof. Kocher (University of Neuchatel) try to help luxury marketers protect their brand uniqueness […]
By Dr. Perrine Desmichel