Swiss Center for Luxury Research

Academic

The Swiss Center for Luxury Research (SCLR) brings together researchers and luxury experts from Switzerland's top academic institutions to create a think tank on the future of luxury management.

The changing notions of materialism and status in an increasingly dematerialised world
StrategyAcademic

The changing notions of materialism and status in an increasingly dematerialised world

By Isabella Hübscher

The authenticity of a luxury brand: the useful levers to achieve it (Part.2)
StrategyAcademic

The authenticity of a luxury brand: the useful levers to achieve it (Part.2)

By Felicitas Morhart

Iconic must-have or Ephemeral new collection: the crucial choice
StrategyAcademic

Iconic must-have or Ephemeral new collection: the crucial choice

By Dr. Perrine Desmichel

A new academic certification in Luxury Marketing launches in Lausanne
Innovation & Know-HowAcademic

A new academic certification in Luxury Marketing launches in Lausanne

By Cristina D’Agostino

The authenticity of luxury brands as percieved by the consumer (Part.1)
StrategyAcademic

The authenticity of luxury brands as percieved by the consumer (Part.1)

By Felicitas Morhart

Hedonism: more than ever key to the customer buying experience
StrategyAcademic

Hedonism: more than ever key to the customer buying experience

By Dr. Perrine Desmichel

What does the future hold for the luxury market in Japan?
StrategyAcademic

What does the future hold for the luxury market in Japan?

By Cristina D’Agostino

How a targeted communication generates pleasure
StrategyAcademic

How a targeted communication generates pleasure

By Mariana Soberano