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Sandra Krim

Sandra Krim

Université Paris 1 Panthéon-Sorbonne

Sandra Krim, a lecturer at the University Paris 1 Panthéon-Sorbonne and at the Paris School of Business Master 2.

Sandra Krim's articles

The symbolic power of haute couture in 2021
Fashion

The symbolic power of haute couture in 2021

As luxury brands are looking to restore their clientele’s optimism at all costs, Haute Couture Maisons are capitalizing on their know-how, their heritage, and their imaginative storytelling for the 2021-2022 Fall-Winter collections.

By Sandra Krim

What future for cruise collections?
Fashion

What future for cruise collections?

The current sanitary context as well as growing awareness of the fashion world’s impact on climate are questioning the paradigm of Cruise fashion shows for luxury brands. While some houses have chosen to abandon these shows, and even these collections altogether, what about the future of this economic and communication model?

By Sandra Krim

LVMH and Kering: opposite strategies face recovery and its challenges
StrategyFeature

LVMH and Kering: opposite strategies face recovery and its challenges

After a year-long break in their growth, LVMH and Kering have to answer challenges linked to recovery, while facing changes in the luxury fashion sector. To do so, their fashion brands seem to have opted for opposite strategies.

By Sandra Krim

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