As luxury brands are looking to restore their clientele’s optimism at all costs, Haute Couture Maisons are capitalizing on their know-how, their heritage, and their imaginative storytelling for the 2021-2022 Fall-Winter collections.
International Women’s rights day is the opportunity to question women’s power and the central role it plays in all sectors. How is it so in the industry of luxury and fashion? We focus on three women whose designs go way beyond clothes.
The current sanitary context as well as growing awareness of the fashion world’s impact on climate are questioning the paradigm of Cruise fashion shows for luxury brands. While some houses have chosen to abandon these shows, and even these collections altogether, what about the future of this economic and communication model?
The narrative force of luxury brands constitutes a major asset in terms of symbolic value. Using transmedia storytelling enables to efficiently target all audiences and finds its epitome when brands glorify timelessness.
After a year-long break in their growth, LVMH and Kering have to answer challenges linked to recovery, while facing changes in the luxury fashion sector. To do so, their fashion brands seem to have opted for opposite strategies.