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The Swiss Center for Luxury Research

Founded by Prof. Dr. oec. Felicitas Morhart in May 2020, the Swiss Center for Luxury Research (SCLR) unites luxury researchers and experts from top academic institutions in Switzerland to build a hub for thought leadership on the future of luxury management. It is based in Lausanne, Switzerland at University of Lausanne (HEC).

Our vision

We want to become the Swiss think tank for luxury business intelligence in the service of research, business practice, and education.
We want to achieve this together with The Luxury TribuneTM online media in a public-private partnership.

SCLR universities

Our mission

The Swiss Center for Luxury Research together with The Luxury Tribune aim :

  • to raise Switzerland’s capability and visibility for innovation in the luxury industry to the same level as France, Germany and Italy.
  • to observe and make sense of large-scale developments in society in order to assess where luxury consumer behavior and the luxury industry are going,
  • to inform and support innovation in managerial practice in the luxury industry based on first-hand research results,
  • to build future-oriented graduate and post-graduate educational programs for the next generation of luxury managers.
See our articles

Academic partners

Benjamin Berghaus

Benjamin Berghaus

Universität St.Gallen

Bruno Kocher

Bruno Kocher

Université de Neuchâtel

Felicitas Morhart

Felicitas Morhart

HEC Lausanne

Francine E. Peterson

Francine E. Peterson

HEC Lausanne

Nicolas Le Moigne

Nicolas Le Moigne

ECAL

Philipp Scharfenberger

Philipp Scharfenberger

Universität St.Gallen

Sven Reinecke

Sven Reinecke

Universität St.Gallen

Luca Visconti

Luca Visconti

Università della Svizzera italiana

Torsten Tomczak

Torsten Tomczak

Universität St.Gallen

Florent Girardin

Florent Girardin

EHL

Sandor Czellar

Sandor Czellar

HEC Lausanne

Lucia Malär

Lucia Malär

Universität Bern

Reto Hofstetter

Reto Hofstetter

Universität Luzern

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