
The Swiss Center for Luxury Research
Founded by Prof. Dr. oec. Felicitas Morhart in May 2020, the Swiss Center for Luxury Research (SCLR) unites luxury researchers and experts from top academic institutions in Switzerland to build a hub for thought leadership on the future of luxury management. It is based in Lausanne, Switzerland at University of Lausanne (HEC).
Our vision
We want to become the Swiss think tank for luxury business intelligence in the service of research, business practice, and education.
We want to achieve this together with The Luxury TribuneTM online media in a public-private partnership.

Our mission
The Swiss Center for Luxury Research together with The Luxury Tribune aim :
- to raise Switzerland’s capability and visibility for innovation in the luxury industry to the same level as France, Germany and Italy.
- to observe and make sense of large-scale developments in society in order to assess where luxury consumer behavior and the luxury industry are going,
- to inform and support innovation in managerial practice in the luxury industry based on first-hand research results,
- to build future-oriented graduate and post-graduate educational programs for the next generation of luxury managers.
Academic partners

Fabio Duma
Zurich University of Applied Sciences, School of Management and Law (ZHAW)

Nadzeya Kalbaska
Università della Svizzera Italiana (USI) Lugano

Nicoletta Giusti
Glion Institute of Higher Education

Dr Barbara Czyzewska
Glion Institute of Higher Education

Torsten Tomczak
Universität St. Gallen

Sven Reinecke
Universität St. Gallen

Sandor Czellar
HEC Lausanne

Reto Hofstetter
Universität Luzern

Philipp Scharfenberger
Universität St. Gallen

Nicolas Le Moigne
ECAL

Lucia Malär
Universität Bern

Luca Visconti
Università della Svizzera italiana

Francine Peterson
HEC Lausanne

Florent Girardin
EHL

Felicitas Morhart
HEC Lausanne

Bruno Kocher
Université de Neuchâtel

Benjamin Berghaus
Universität St. Gallen