Dr. Perrine Desmichel

Dr. Perrine Desmichel

Dr. Perrine Desmichel's articles

Tomorrow’s managers call for a more sustainable and fairer luxury industry
Strategy

Tomorrow’s managers call for a more sustainable and fairer luxury industry

By Dr. Perrine Desmichel

Iconic must-have or Ephemeral new collection: the crucial choice
StrategyAcademic

Iconic must-have or Ephemeral new collection: the crucial choice

By Dr. Perrine Desmichel

Hedonism: more than ever key to the customer buying experience
StrategyAcademic

Hedonism: more than ever key to the customer buying experience

By Dr. Perrine Desmichel