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Mariana Soberano

Mariana Soberano

Université de Lausanne

Mariana Soberano is a PhD student and Graduate Assistant in the Department of Marketing of HEC Lausanne, University of Lausanne. She holds a MSc in Innovation and Technological Entrepreneurship, a BSc in Economics, and has experience as a marketing and pricing analyst. Her research interests include consumers’ behavior and well-being.

Mariana Soberano's articles

How a targeted communication generates pleasure
StrategyAcademic

How a targeted communication generates pleasure

A study conducted by Professor Francine Petersen (HEC Lausanne) on luxury purchases analyses the consequences of the customer’s feeling on his relationship with the brand.

By Mariana Soberano

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