Fabio Bonavita

Authenticate luxury watches in an instant using your smartphone? This is the promise of Origyn, a revolutionary technological solution born in Neuchâtel and whose vocation is to fight against counterfeiting. Explanations.

Second event jointly organized by Luxury Tribune and the Swiss Center for Luxury Research (SCLR), the conference “Luxury, gaming and superheroes: a winning formula” was a success. Let’s go back to the highlights and learnings of this memorable moment. Replay of the conference available here.

All over the globe, museum and gallery closures due to the pandemic have been a tremendous accelerator for most artTech startups. By betting on new digital realities, they might be about to transform our relationship to art.

Philanthropy has rapidly become a quick fix to the Covid-19 pandemic. Companies, foundations and other private donors have redirected important amounts of money in favor of the healthcare sector. As well as towards the poorest.

Doraemon, Totoro, Donald Duck or Pikachu, cartoon characters are the new safety blankets of luxury brands. By incorporating them in collections, they aim at attracting the Z generation, as well as adults that still are big children.

Still unknown a decade ago, olfactory marketing is experiencing an unprecedented boom in the luxury industry. Some studies are definitive: it is an incredible tool for client loyalty, and for sales.

“Meat” with no animal protein, sustainable agriculture, home delivery – the great chefs are gravitating closer and closer to foodtech. This fast-growing sector relies on an innovative ecosystem and consumer demand boosted by the pandemic.

In the philanthropy field, more than ever, strength is in unity. American billionaires are known for their generosity, yet young generations are ever more eager to work for a better world.

While blockchain is increasingly used as a certification tool, it still isn’t sufficient enough against counterfeit goods. Luxury brands also need to ensure a solid client relationship combined with strong values.

Challenged by growing digitalization in sales and environmental issues, luxury packaging is experiencing deep changes. A shift that enables the use of sustainable materials and relocating production closer to the end client.

A side effect of the pandemic has been transport restrictions that have made shipping goods slower and more expensive, and the already worrying situation was made even more dramatic with the recent incident of the cargo ship Ever Given in the Suez Canal. There are real concerns about worldwide commerce, and the luxury industry is not immune.

Facing the worst crisis in their history, luxury hotels are left with no other choice but to reinvent themselves. This will mean digitalization, new concepts and better sanitary risk management. That is Philippe Rubod’s belief, CEO of Swiss Hospitality Global.

For the celebration of its 90th anniversary, Clinique La Prairie now offers its guests new epigenetic testing and a reinforced edition of its revitalization program. A unique approach to body and mind rejuvenation.

Even though more and more counterfeit products are being seized at customs all the time, and despite the boom in digital certificates for luxury products, counterfeit sales remain a growing problem in the luxury sector. Even more worrying: purchasing fake products online is actually appealing to the younger generations.

Shōjin-ryōri, the cuisine of the Buddhist temples, originated in Kyoto in the 13th century. More recent days have seen this vegetable dish-based cuisine becoming a major influence on great Michelin-starred chefs, starting with Alain Ducasse.