Fabio Bonavita

Still unknown a decade ago, olfactory marketing is experiencing an unprecedented boom in the luxury industry. Some studies are definitive: it is an incredible tool for client loyalty, and for sales.

Instead of selling-off their inventory, luxury boutiques have to adopt an agile and analytical strategy in order to dispose of their stock and increase their margins. That’s the conclusion of the last study “A Three-Season Strategy for Fashion and Luxury Retailers” of the Boston Consulting Group.

Businesses adapt. When demand crashes because of a global pandemic, they lower their prices in order to boost consumption. This is a valid reflex when […]

A side effect of the pandemic has been transport restrictions that have made shipping goods slower and more expensive, and the already worrying situation was made even more dramatic with the recent incident of the cargo ship Ever Given in the Suez Canal. There are real concerns about worldwide commerce, and the luxury industry is not immune.

Shōjin-ryōri, the cuisine of the Buddhist temples, originated in Kyoto in the 13th century. More recent days have seen this vegetable dish-based cuisine becoming a major influence on great Michelin-starred chefs, starting with Alain Ducasse.

In September, when Burberry chose Twitch to showcase its new collection, luxury brands sat up and took notice, not only of the collection but more importantly, of this live streaming platform. And it’s about time, considering it already has more than 140 million monthly users, particularly in the highly sought-after Generation Z demographic.

Despite the dire predictions of the doomsayers, the luxury industry could ultimately benefit from Brexit once the coronavirus pandemic is over – especially if the European Union and the United Kingdom come up with a joint plan for the future.

Second event jointly organized by Luxury Tribune and the Swiss Center for Luxury Research (SCLR), the conference “Luxury, gaming and superheroes: a winning formula” was a success. Let’s go back to the highlights and learnings of this memorable moment. Replay of the conference available here.

What if you could take your work to a fabulous destination, and go from teleworking to relaxing in a luxurious location from one minute to the next? That’s a “workation”. This new concept is appealing to hotels around the world as a way to diversify their offerings to target digital nomads with high purchasing power.

When asked whether the coronavirus crisis will induce a consolidation period in the luxury business, Arthur Jurus, Chief Economist at the Landolt&Co bank doesn’t flinch: […]

What impact has the Covid-19 crisis had on the blockchain industry? Just like everyone else, our work capacity and our calendar have been impacted. Some […]