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Employment in Luxury: What Gen Z Is Really Looking For in 2026

By Justine Offredi19 mars 2026

By 2030, 74% of the global workforce will consist of GenZ and Millennials. Concerned with a better work–life balance, professionals under thirty also place great importance on financial security. Far from rejecting big careers, many still dream of a stable job in the luxury industry, particularly in France. Behind the clichés of an impatient and disengaged generation, the reality is quite different.

On Friday, January 30, 2026, 2,116 visitors explored the world of luxury crafts in Paris at the Carreau du Temple during the latest edition of the You & ME tour by LVMH. The Paris and Clichy-sous-Bois events drew a total of more than 6,000 visitors (LVMH)

48%

Percentage of Gen Z who do not feel financially secure (Deloitte)

20'000

Number of job opportunities in the luxury sector by 2025

280

Number of professions and areas of expertise in design, craftsmanship, and customer experience at LVMH

This generation likes to know why they’re being asked to accomplish a task or mission. They don’t wait for power to be given to them—they take it

Ilaria Resta, CEO of Audemars Piguet

While older Millennials began their careers in the midst of the 2008 financial crisis, Generation Z took their first professional steps during the pandemic or shortly after. Unlike their elders, who often remain attached to traditional models of success, they however increasingly question the meaning of work. Frequently portrayed as lazy or overly demanding, does this generation still have the motivation required to reach the highly coveted positions in the luxury sector?

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On Friday, January 30th, at the heart of the Marais in Paris, many students and young professionals in career transition gathered to learn about the “Métiers d’Excellence” at LVMH during the YOU&ME orientation fair. Each year, the French luxury group tours several cities across France, offering a glimpse into the 280 professions tied to its savoir-faire. This year, the tour will even continue to Italy.

A Generation Braver Than It Seems

Highlighting unknown skills—particularly among Generation Z—has become a key focus for the luxury industry since the pandemic (LVMH)

In front of the Berluti and Dior booths, the line grows longer. With CVs and portfolios in hand, candidates wait patiently for a few minutes of discussion with an artisan or sales manager. Marie, 25, who holds a Master’s degree in Marketing Management from ESSEC Business School, which she completed in Singapore, is seeking a job in product or digital marketing within the luxury sector.

When you work in marketing, it’s essential to understand how products are designed and to collaborate with the artisans

Marie, 25, holds a master’s degree in Marketing Management from ESSEC Business School

“I came to discover various professions I didn’t necessarily know and to talk with the artisans to understand how they think about the product from the workshop stage. When you work in marketing, it’s essential to keep this in mind and ask yourself these questions,” she explains to Luxury Tribune, curious and already well-versed in the best practices of the luxury world. Her goal: to become a project manager or product manager in a major luxury group such as LVMH, Richemont, or Chanel, where she has already interned.

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Des analyses approfondies sur l'industrie du luxe que vous ne trouverez nulle part ailleurs.
Des études et rapports sur les principaux défis à venir ainsi que leur décryptage.
Des articles académiques élaborés par des professeurs et des doctorants membres du Swiss Center for Luxury Research, ainsi qu’un certain nombre d’universités à l’étranger.
Des événements réservés aux membres pour enrichir vos connaissances et votre réseau.

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