The latest innovations emerging from fashion weeks
By Morgane Nyfeler01 novembre 2022
Fashion week is a biannual opportunity for designers to invite people into their creative world, test new ideas and stage a fashion spectacle that can easily go viral. It’s also a far-reaching and accessible platform to present the latest innovations that can challenge the system and rethink the industry in a more sustainable way.
At Paris Fashion Week end of September, Sébastien Meyer and Arnaud Vaillant closed their Spring/Summer 23 show by spraying Bella Hadid wearing only a nude underwear with a liquid that instantly turned into a white dress. Reminiscent of Alexander McQueen’s 1999 show where a robot spray-painted a dress live on the catwalk, that scene created a buzz everywhere and became one of the most talked-about moments of the season.
But while social media went on fire, climate conscious viewers questioned the scientific characteristics given to the performance and criticised the technique using a liquid containing synthetic fibres in a fossil-based polymer solution that consequently harms the environment and the wearer’s skin. The technology moreover isn’t ground-breaking as it was developed in 2013 by scientist and designer Dr Manel Torres of Fabrican. So what Coperni’s creative director described as new and fun loses its excitement at the expense of the planet and for the sake of a deceiving marketing trick.
Environmental concerns inform luxury brands
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