The latest innovations emerging from fashion weeks
Fashion week is a biannual opportunity for designers to invite people into their creative world, test new ideas and stage a fashion spectacle that can easily go viral. It’s also a far-reaching and accessible platform to present the latest innovations that can challenge the system and rethink the industry in a more sustainable way.
By Morgane Nyfeler01 novembre 2022
At Paris Fashion Week end of September, Sébastien Meyer and Arnaud Vaillant closed their Spring/Summer 23 show by spraying Bella Hadid wearing only a nude underwear with a liquid that instantly turned into a white dress. Reminiscent of Alexander McQueen’s 1999 show where a robot spray-painted a dress live on the catwalk, that scene created a buzz everywhere and became one of the most talked-about moments of the season.
But while social media went on fire, climate conscious viewers questioned the scientific characteristics given to the performance and criticised the technique using a liquid containing synthetic fibres in a fossil-based polymer solution that consequently harms the environment and the wearer’s skin. The technology moreover isn’t ground-breaking as it was developed in 2013 by scientist and designer Dr Manel Torres of Fabrican. So what Coperni’s creative director described as new and fun loses its excitement at the expense of the planet and for the sake of a deceiving marketing trick.
Environmental concerns inform luxury brands
To continue reading this articles, subscribe now
CHF 10.- per month / CHF 99.- per year
- Unlimited access to all paid content
- Industry analysis you won't find anywhere else.
- In-depth case studies on key business challenges.
- Academic analyses, studies and publications written by professors and researchers from the Swiss Center for Luxury Research and some foreign universities.
- Members-only events to grow your knowledge and network.
Share the post
« Most Swiss export products can be associated with luxury »
Nicolas Bideau, director of Presence Switzerland and the country’s ambassador abroad, believes that luxury has no choice but to bet on sustainability. He talks about the values that make Made in Switzerland a quality label on an international scale. Even in times of crisis.
« Non-essential sectors will benefit from the metaverse”
The need for dematerialisation is advancing rapidly and the recent actions of the luxury sector in the metaverse are an illustration of this. Canadian sociologist and specialist in connective intelligence Derrick de Kerckhove gives some key insights.
Be notified of the latest publications and analyses