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Switzerland attracts fashion and tech talents

The Lifestyle-Tech Competence Center, a talent ecosystem focused on fashion and digital technology based in Lugano, manages to attract investors.

Cristina D’Agostino

By Cristina D’Agostino27 janvier 2022

The Fabricant, a company already well advanced in 3D design, was in the running to win the Fashion Innovation Award 2021. It offers innovative solutions for digital fashion (The Fabricant)

Over 110 companies profiled in tech were competing. Each of them highly specialized in 3D design, in virtual fashion or in augmented client experiences, and selected by Loomish (a Swiss company specialized in investment consulting), they aimed at winning the 2021 Fashion Innovation Award. End of November, startups known globally in the field met virtually at Caslano, in Ticino. Indeed, it is at the heart of this small Swiss-Italian region that one of the best ecosystems in academic skills and startups focused on lifestyle tech can be found today. Ideally located near Milano, Paris and even London, the Ticino canton welcomed over 60 fashion brands.

Ticino can become central to new technology linked to fashion and lifestyle

Carlo Terreni, President of the Lifestyle-Tech Competence Center

The main reason which led Carlo Terreni to create the Lifestyle-Tech Competence Center a year ago, of which he is today the chairman: “Ticino can become central to new technology linked to fashion and lifestyle. With the help of the Switzerland Innovation Park, we have founded the center which, after only a year, managed to attract a significant number of partners, including UBS, Bally, Accenture among others as well as some universities such as USI (Università Svizzera Italiana) or the professional school of Ticino SUPSI. Synergies are strong between business and academia. Eventually we want to make Ticino the hub for lifestyle tech in Europe. Our technological skills in artificial intelligence, e-commerce and blockchain, as well as our advanced positioning on themes such as omnichannel, GenZ or sustainability already enable us to work with brands such as Bally, Guess or Microsoft.”

Carlo Terreni, President of the Lifestyle-Tech Competence Center based in Lugano, Ticino, Switzerland (LTCC)

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