Maison Ruinart launches new eco-friendly packaging

"There’s been at least one positive side effect of the coronavirus pandemic: reaffirming the importance of the local dimension. This is good news for the planet," says Frédéric Panaiotis, head of the Ruinart winery. “But sustainability was already a priority for us even before the pandemic. For the past two years, we have been working on a revolutionary ecological packaging." That may sound like a long time to develop a new box, but after all, a champagne house that’s been around since 1729 knows a thing or two about playing the long game. And the stakes are high: packaging accounts for more than 30% of CO2 emissions generated by the business in Epernay. "The vineyard itself only accounts for 5% of those emissions, so even if we find solutions to, say, reduce the pollution our tractors cause, we can only mitigate our environmental impact so much. Not nearly enough to reach our goal of reducing our carbon footprint 25% by 2025."