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AbonnéFood & Drink

Under Pressure, the Coffee Market is Moving Towards Higher-End and Changing its Uses

Cécilia Pelloux

By Cécilia Pelloux10 mars 2026

With more than 2.25 billion cups consumed every day, coffee represents an industry worth nearly $200 billion. Between moving towards higher-end, new consumption habits, supply tensions, and a growth-driven Chinese market, its price is skyrocketing. The sector is now attracting the attention of premium players, such as Johan Pesenti, a pioneer in New York.

Annual global coffee production exceeds 100 million 60kg bags and is the second most traded commodity in the world after oil (Coperaco)

34%

Share of Europe in coffee revenue in 2024

~$200 Bn

Value of the global coffee industry in 2025

11.94 Bn

Number of 60 kg bags exported globally in December 2025

There is no longer any seasonality in coffee. In New York, we drink iced lattes when it's minus 10 degrees outside

Johan Pesenti, founder of the Coperaco, Stone Street, and Gillies coffee brands

The most widely consumed beverage in the world after water and tea, coffee has seen its consumption patterns transform over the past century. It is now enjoyed at any time of day and in different forms.
According to the Food and Agriculture Organization of the United Nations, the global coffee industry is worth more than $200 billion. Arabica, whose price jumped 58% in 2024, is listed on the New York Stock Exchange, while Robusta is listed on the London Stock Exchange. As for annual global coffee production, it exceeds 100 million 60kg bags (the benchmark) and is the second most traded commodity in the world after oil. According to a Precedence Survey, Europe accounted for the major revenue share of 34% in 2024. North America holds the second-largest revenue share of 28% in 2024.

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According to 2024's data from the International Trade Administration, the United States is the world's largest consumer and the leading market in the sector, with $84 billion in annual revenue. American coffee comes mainly from Brazil ($1.96 billion worth of coffee exported in 2024), Colombia ($1.48 billion), and Switzerland ($1.18 billion).
According to the National Coffee Association, coffee is grown in more than 50 countries around the world, in the “Bean Belt” that covers the tropical hills of America, Africa, and Asia. Brazil remains the king of global production, supplying nearly 40% of the world's production on its own.

A Key Player in the US Coffee Industry Trained at Ducasse

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