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The wellness industry, a market valued at 1.5 trillion dollars

According to a McKinsey study, the global wellness market is now valued at 1.5 trillion dollars, with annual growth of 5 to 10%. As the pandemic has multiplied needs, this tourism is booming.

Isabelle Campone

By Isabelle Campone01 décembre 2022

Wellness tourism now accounts for 17% of global tourism (Chedi Andermatt)

During the pandemic, all of our natural cycles changed. We started seeing more cases of mental health issues, depression, and anxiety

Vanessa Infante, the Spa and Wellness Director of Viceroy Los Cabos

The Covid crisis has significantly transformed the wellness sector. Illness, stress and isolation have multiplied physical and mental health problems. “During the pandemic, all of our natural cycles changed. We started seeing more cases of mental health issues, depression, and anxiety. And with all of this, sleep patterns changed too,”notes Vanessa Infante, the Spa and Wellness Director of Viceroy Los Cabos. “Now that we are coming back to normal life, people are looking for experiences that help them resolve their sleeping patterns, eat healthier, and exercise.”

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According to a McKinsey study, the global wellness market is now valued at 1.5 trillion dollars, with annual growth of 5 to 10%. Wellness tourism now accounts for 17% of global tourism and is growing faster than any other sector in the same field. According to the most conservative calculations, this is equivalent to 200 billion dollars per year for a sector that will have doubled by 2040.

A holistic wellness industry that is valued three times higher than the pharmaceutical industry (Rosewood Hotels)

Society is becoming more comfortable and open about talking about the state of mental health

Annie Daly, author

What is wellness tourism? The Global Wellness Institute defines it as "travel associated with the desire to maintain or improve one's complete well-being." So what is wellness? A now multidisciplinary practice that brings together preventive medicine, fitness, nutrition, looks, sleep, therapy and mindfulness to form an integrated approach to self-care. Being well no longer just means not being sick, it means taking care of your body and mind at the same time. In addition to physical fitness programmes, with medical care, massage and balanced meals, there are now real concerns about mental health and overall daily balance. A holistic wellness industry that is valued three times over the pharmaceutical industry. “Society is becoming more comfortable and open about talking about the state of mental health, and I’m seeing destination fitness programs morph to rejuvenation retreats where meditation and counselling are essential elements”, notes Annie Daly, author of Destination Wellness: Global Secrets for Better Living Wherever You Are.

The Viceroy Los Cabos Luxury Resort in Mexico (Viceroy Los Cabos)

Wellness tourism trends

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