Isabelle Campone

A few years ago, the mysterious company California Forever acquired almost 25,000 hectares of land north of San Francisco for $800 million, giving rise to much speculation. Recently, the company revealed the identity of some of the owners, including some very big names from Silicon Valley. Their project aims to develop the concept of a perfect city.

Los Angeles-based artist Louise Bonnet, alongside Urs Fischer, stands as the sole Swiss representation at Gagosian, the art behemoth gallery founded by the contemporary art world’s most influential dealer. Recently showcasing a collection of new large-scale paintings in New York, Bonnet undoubtedly ascends to new heights in her meteoric career.

According to a McKinsey study, the global wellness market is now valued at 1.5 trillion dollars, with annual growth of 5 to 10%. As the pandemic has multiplied needs, this tourism is booming.

The Oscars will be taking place this Sunday, back to the Hollywood red carpets. After years of drop in audience, of controversy and a complete transformation of the industry, will we be witnessing their agony or rebirth?

When all the glitzy events were put on hold, red carpet product placement came to a sudden stop. Now, a social revolution in the name of a new activism waits in the wings for the glamor season to resume.

All the objects, clothes and artworks that filled Elton John’s house in Atlanta are currently on display at Christie’s, and will be auctioned from February 21 to 28, 2024. This event follows the spectacular sales of other celebrity collections, which everyone is snapping up

The life story of Priscilla Beaulieu, who became Presley, illustrates the transformation of a timid young girl into a woman who eventually learns to assert herself. Her journey mirrors that of many women, whose delicate path to liberation is intricately woven with the fabric of fashion.

Going higher and higher. This human aspiration since antiquity is a reality in the world’s megacities. Whether it’s a technological feat, a response to overpopulation issues or a symbol of inequality, the construction of giant skyscrapers is a trend that is accelerating.

The third edition of the Californian version of Frieze just closed its doors end of February. This first great post-pandemic event was scrutinized by observers. The frenzy generated by this return to normal galvanized collectors.

With all the award ceremonies and red carpet premieres being pulled from the calendar for the foreseeable future, in Hollywood and New York the glitterati have turned to getting together at a new generation of private clubs – something of a revival marking the start of a booming trend.

Their names may not ring a bell, yet these ultra-glamorous, multimillionaire fashion entrepreneurs are at the helm of an empire, two marketing maestros steering a portfolio of brands with resounding success.

For six months, the strikes by writers and actors paralyzed the film industry. The movement affected tens of thousands of people. Today, an agreement is finally on the table and should be ratified by the studios, but not everything is resolved. Far from it.

Site rehabilitations, stopping giant towers, and infrastructure sustainability are new priorities for the young generation of Chinese architects. While international architecture superstars still sign projects in China, the new Chinese guard now wants to take over.

Tequila for Kendall Jenner, cosmetics for JLo, high-end cannabis for Jay Z or even nail polish for Harry Styles… This is a sample of businesses launched by stars in 2021 whose movies or music careers are no longer enough. They are now building empires.