The luxury sector is focusing its hopes on the US market’s rebound in order to continue its upward trend and hopes to counter the economic slowdown linked to energy shortages.
The rebound of the American luxury market is explained by the combination of relocation strategies implemented by luxury houses in response to the health crisis, the economic stimulus policy of the American federal government and the integration by brands of the socio-cultural diversity of the American market and its growth potential. This recognition of the subcultures that is embodied by contemporary American culture is also reflected across the recognition of American cultural influence by luxury brands, whether through various collaborations or through locations chosen for fashion shows in major luxury groups.
Newsletters
Cet article vous plaît ?
Inscrivez-vous à nos newsletters pour recevoir les dernières publications et analyses selon nos 4 thématiques:
As further proof of its resilience, the personal luxury market has returned to a higher level in 2021 than in 2019, despite the global pandemic. According to Bain & Co and Altagamma's Luxury Market Monitor, published in November 2021, and its Luxury Spring Update, published in June 2022, it has reached €288 billion and is expected to exceed €300 billion by the end of 2022. Between January and March 2021, Kering's sales increased by 46% on a comparable basis, while those of LVMH and Hermès rose by 23%. This recovery in growth, confirmed for the first quarter of 2022, is driven by the European and American markets, with the United States becoming the leading luxury market for 2021 with growth of 41% over the year.
A strong rise in Florida and Texas
Pour continuer à lire cet article, abonnez-vous maintenant
CHF 10.- par mois / CHF 99.- par année
- Accès illimité à tous les contenus payants
- Des analyses approfondies sur l'industrie du luxe que vous ne trouverez nulle part ailleurs.
- Des études et rapports sur les principaux défis à venir ainsi que leur décryptage.
- Des articles académiques élaborés par des professeurs et des doctorants membres du Swiss Center for Luxury Research, ainsi qu’un certain nombre d’universités à l’étranger.
- Des événements réservés aux membres pour enrichir vos connaissances et votre réseau.
Partager l'article
Continuez votre lecture
Business
Altagamma publishes its first Charter of Luxury Values
The Altagamma Foundation, which brings together 112 companies profiled in the Italian high-end sector, has published its first Charter of Luxury Values. Its president Matteo Lunelli explains the reasons for this step forward, which sets out the goals and values of Italian luxury.
SustainabilityFeature
« We are transitioning towards a new concept of luxury » Matteo Lunelli, Altagamma President
The global crisis triggered by the Covid-19 pandemic has hit the world of luxury hard. Drastic decisions had to be made to save the sector, […]
Newsletters
Cet article vous plaît ?
Inscrivez-vous à nos newsletters pour recevoir les dernières publications et analyses selon nos 4 thématiques: