Nars unveils its first virtual brand ambassadors

Isabella Hübscher

By Isabella Hübscher09 décembre 2022

This week, NARS Cosmetics revealed its first-ever virtual brand ambassadors: NARS Power Players, a pioneering trio of meta-humans, inspired by the company’s most recent launch Powermatte Lipstick.

Nars Power Players: the brand's first virtual ambassadors (Nars Cosmetics)

On 7 December 2022, Nars Cosmetics took a bold step into the future of beauty. In response to the growing virtual landscape, the company has launched its first-ever virtual brand ambassadors: Nars Power Players. The three meta-humans will serve as digital spokespersons for the brand, embodying the company’s commitment to digital innovation across various electronic environments. The virtual ambassadors were inspired by the company’s three best-selling and iconic shades of Nars Powermatte Lipstick.

The virtual ambassadors have diverse passions and their own character (Nars Cosmetics)

“We developed the Nars Power Players with the intention of engaging users natively within rapidly evolving metaverse and web3 environments” says Dina Fierro, Vice President, Global Digital Innovation and Strategy. “As both technology and consumer behavior evolve, we anticipate activating our virtual brand ambassadors through a variety of touchpoints, inclusive of XR content, emergent media formats, inmetaverse activations, and beyond”.

The Nars power players were developed in Engine 5, a production pipeline for the creation of virtual humans and environments. The players do not only have their own name, namely Sissi, Chelsea and Maxine, they also have rich backstories originating from different places across the globe, diverse passions and an own character. They were styled by Patti Wilson, a long-term collaborator of François Nars, Founder and Creative Director of Nars, and bespoke makeup artistry by Lena Koro, the brand’s Global Artistic Director.

The French brand, founded in 1994 by makeup artist François Nars, has been owned by Japanese cosmetics giant Shiseido since 2000.

Partager l'article

Continuez votre lecture

Estée Lauder acquires the Tom Ford brand for $2.8 billion

Estée Lauder acquires the Tom Ford brand for $2.8 billion

The Estée Lauder Companies Inc. announced on November 15 that it has acquired the Tom Ford brand. As a long-time partner, the group becomes the sole owner of the brand and all its intellectual property, which includes cosmetics, fragrances, eyewear and fashion. While Tom Ford Beauty and Tom Ford eyewear would be highly profitable, fashion would not be as successful.

By Cristina D’Agostino

Balmain partners with Estée Lauder Companies to launch BALMAIN BEAUTY

Balmain partners with Estée Lauder Companies to launch BALMAIN BEAUTY

The Estée Lauder Companies Inc. and Balmain announced their partnership to launch Balmain Beauty. The collection can be expected for the fall of 2024.

By Isabella Hübscher



Soyez prévenu·e des dernières publications et analyses.

    Conçu par Antistatique