Why build your avatar in the metaverse?
Our series of video capsules produced in partnership with Kinestry, a 3D innovation and creation studio specialised in the metaverse and NFTs, continues with the second episode dedicated to the metaverse and its challenges for the luxury industry.
By Cristina D’Agostino12 mai 2022
Eric Holdener, founder of Kinestry and Rachel Victor Joy, director of Consumer insights at Kinestry were at PI Apparel, a conference dedicated to the fashion industry and the latest fashion innovations. For two days, brands discussed the need to invest in the emerging virtual world of the metaverse and the consistency of their strategy when it comes to entering this space. This second episode exposes the importance of the avatar, a real gateway for the consumer into this new universe of expression.
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The future of Porsche, between Web3 and electric strategy
Porsche is continuing its race for innovation. After its successful IPO, the luxury car manufacturer is strengthening its presence in the Web3 and is announcing the sale of 7,500 NFTs dedicated to one of its iconic models: the Porsche 911, on the occasion of Art Basel Miami.
By Eva Morletto
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