Why build your avatar in the metaverse?

Our series of video capsules produced in partnership with Kinestry, a 3D innovation and creation studio specialised in the metaverse and NFTs, continues with the second episode dedicated to the metaverse and its challenges for the luxury industry.

Eric Holdener, founder of Kinestry and Rachel Victor Joy, director of Consumer insights at Kinestry were at PI Apparel, a conference dedicated to the fashion industry and the latest fashion innovations. For two days, brands discussed the need to invest in the emerging virtual world of the metaverse and the consistency of their strategy when it comes to entering this space. This second episode exposes the importance of the avatar, a real gateway for the consumer into this new universe of expression.

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