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Los Angeles Rises from the Ashes

By Aymeric Mantoux23 juillet 2025

Six months after the devastating wildfires and recent riots, the City of Angels is moving forward: preparations for the 2028 Olympic Games, and the imminent opening of a new contemporary art museum. A weaker dollar has made it the top summer destination of 2025.

Last January, flames indiscriminately consumed wealthy and working-class neighborhoods, homes of celebrities and generations of workers in Altadena. Above, the hills of Pacific Palisades (Shutterstock)

500 K

Number of visitors during the FIFA Club World Cup from June 14 to 23, 2025

1.2 Bn

Economic impact on the city of Los Angeles from the 2025 FIFA Club World Cup

+18%

Customer spending in premium stores on Rodeo Drive in the first half of 2025

Residents rolled up their sleeves, demonstrating the resilience that is part of our city's DNA

Lauren Sturman, editor of Angelinos magazine

A large billboard on the highway from LAX International Airport to Los Angeles features photos of top football players and reads: “Welcome FIFA Club World Cup 2025.” From June 14 to 23, 32 of the world’s biggest football clubs gathered in the California city to compete.

For the FIFA Club World Cup, PSG has opted for an immersive experience combining Parisian elegance with the boldness of West Hollywood (PSG)

For the occasion, Paris Saint-Germain opened an immersive lifestyle pop-up on Melrose Avenue, conceived as a hub offering exclusive fashion collaborations, cultural programming, and fan experiences. This pop-up shop, called PSG House, “offered visitors a unique experience blending sport, fashion, art, music, and wellness – all in an atmosphere combining Parisian elegance with the creative boldness of the California coast,” the club said in a press release.

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Los Angeles Stands United

“Here in Los Angeles, people care more about American football than soccer,” jokes a taxi driver. Nonetheless, the gradual return of major global brand events highlights the city’s resilience and ongoing appeal.

The Getty Villa Museum, nestled atop Pacific Palisades, attracts nearly 400,000 visitors each year. It will reopen in September 2025 (Getty Villa Museum)

“The authorities have only just reopened access to Pacific Palisades,” he adds. It seems a long time ago that the French luxury group LVMH canceled its “Watch Week” in January, while wildfires threatened the city of stars and cinema.

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