In Paris, the New Private Clubs for the Ultra-Wealthy are Attracting Investors
New private clubs for the ultra-wealthy and ultra-luxury offices are the latest craze among financiers in the French capital. The move toward higher-end offerings in this capital-attracting sector comes with very high prices, but that isn’t deterring members. The trend is even expected to accelerate. Xavier Niel and Rasmus Michau are betting on it.
This club is reserved for the children of the privileged, stars, or billionaires seeking discretion and security
A source familiar with the Work Palace case
The presentation, orchestrated by Tactile—a renowned Parisian communications agency specializing in luxury real estate—and by Sophie de Guelis, one of the most influential public relations executives, took place with great fanfare at the end of January at the Hôtel Georges V, one of Paris’s most famous luxury hotels, in the presence of several hundred guests.
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Joining Pascal Fenasse, founding president of the InSitu group, were Natalia Vodianova (model and wife of Antoine Arnault (LVMH) and Andy Wang (member of the family that owns Rosewood and Le Crillon). On the agenda: VIPs, champagne, and gifts. The visual identity of this “unique concept,” as the very chic invitation card stated, was featured in every color and on every medium. Work Palace embodies the path taken by many office buildings. Thus, these projects for private clubs and offices with five-star service are on the rise.
These Private Clubs Where Influence is Wielded With the Utmost Discretion
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