• Events
  • Think Tank
  • About us
  • The Swiss Center For Luxury Research
LoginSubscribe
  • Opinion
  • Business & Trends
  • Style & Experiences
  • Sustainability
  • Academic
  • Worlds of luxury
LoginSubscribe
  • Opinion
  • Business & Trends
  • Style & Experiences
  • Sustainability
  • Academic
  • Worlds of luxury
SubscriberStyle & Experiences

America’s Cup: Made in Italy’s tech secrets that could make history (Ep.1)

Just a few days before the final showdown in Auckland, Luna Rossa - the challenger - and Emirates Team New Zealand - the defender - are honing their respective technological arsenals ahead of their water duels that start on March 10th. To help us better understand the technological battle playing out on the other side of the world, Luna Rossa has agreed to let Luxury Tribune in on a few secrets.

Bettina Bush Mignanego

By Bettina Bush Mignanego08 mars 2021

Luna Rossa won the Prada Cup. Now the boat is in the final, ready to challenge the Defender Emirates Team New Zealand (COR 36 | Studio Borlenghi)

Who will be the winner of the 36e America's Cup? After four years of intense preparation, the team that brings home seven points first will raise the silver ewer in victory. Is the Cup headed back to Europe? In Italy enthusiasm for a possible triumph is mounting. Italian know-how is nothing new; it has proved its worth in the past, with Azzurra, then Moro di Venezia, and today Luna Rossa, which is a Prada-Pirelli partnership. A victory today would be not only a celebration of the crew but also a tribute to all the artisans of Made in Italy who worked relentlessly on Luna Rossa in spite of the raging pandemic. For Captain Max Sirena, the boat is the symbol of Italy’s resilience and determination to never give up. But let's take a closer look at the secrets of this engineering masterpiece.

Luna Rossa Prada Pirelli's team at the Prada Cup Award Ceremony in Auckland (NZL) on February 23rd. In the centre, captain Max Sirena. (COR 36 | Studio Borlenghi)

The foils, profiled according to light or strong winds

Daniele Cassinari, North Sails' General Manager for Italy (DR)

Among the key strategic elements of the race are sails and foils - the real engines of these boats. Two experts have agreed to share their insights with Luxury Tribune: one is Daniele Cassinari, North Sails' General Manager for Italy and Sales Coordinator for Southern Europe; the other is Edoardo Bianchi, a young naval engineer and project manager from the Persico shipyard who is overseeing the production of the hull and foils.

To continue reading this articles, subscribe now

CHF 10.- per month / CHF 99.- per year

Subscribe
  • Unlimited access to all paid content
  • Industry analysis you won't find anywhere else.
  • In-depth case studies on key business challenges.
  • Academic analyses, studies and publications written by professors and researchers from the Swiss Center for Luxury Research and some foreign universities.
  • Members-only events to grow your knowledge and network.

Share the post

Keep reading

Swiss sailor elected Commodore of the Royal Yacht Club of Hong Kong
Style & ExperiencesFeature

Swiss sailor elected Commodore of the Royal Yacht Club of Hong Kong

The Royal Hong Kong Yacht Club is one of the largest yacht clubs in the world. It boasts 11,000 members, a storied history marked by […]

By Cristina D’Agostino

The Rise of Sustainable Yachting
SustainabilityFeature

The Rise of Sustainable Yachting

The yachting industry is making strides to lessen its ecological footprint through new, innovative technologies and launching green initiatives designed to clean our oceans, reduce fuel consumption and help preserve our Earth for future generations.

By Emma Reynolds

Register

Weekly Newsletter

Be notified of the latest publications and analyses

Register
  • About us
  • Newsletter
  • contact@luxurytribune.com

    Made by Antistatique