• Events
  • Think Tank
  • About us
  • The Swiss Center For Luxury Research
LoginSubscribe
  • Opinion
  • Business & Trends
  • Style & Experiences
  • Sustainability
  • Academic
  • Worlds of luxury
LoginSubscribe
SubscriberSustainability

Sailing finds new ties with sustainability

While resuming important sports events is necessary, replicating the past is no longer an option. New models are emerging thanks to unique ties with sustainability. Sailing is an example to follow.

Bettina Bush Mignanego

By Bettina Bush Mignanego13 juillet 2021

For the first time in its history, the Rolex Giraglia has joined the Reco programme, supported by the One Ocean Foundation, which was created in 2018 to accelerate solutions to ocean issues (Rolex)

Last May in Italy, the sailing season’s great restart debuted in Portofino. The kick-off launched with the new race Splendido Mare Cup, jointly organized by the Italian Yacht Club, the Portofino city hall, the International Maxi Association with the Italian Sailing Federation and the support of the Belmond and Rolex groups. Another much awaited major event, the Rolex Giraglia, also went on smoothly last June. This 68th edition which included about 150 participating yachts, was a true organizational and sanitary challenge. Girolamo Bianchi, Chairman of the Italiano Yacht Club explains: “After finishing the Portofino regatta organization, our greatest fear was to reconcile sporting with respecting sanitary measures due to Covid, to protect participants. But we managed to deliver. As a doctor myself, I was particularly adamant about handling the security factor in the best way possible. The teams and all the members of the organization were constantly tested in Portofino. It was a great relief to see the Giraglia close successfully a few weeks later.”

The 68th edition of the Rolex Giraglia saw the participation of some 150 yachts (Rolex)

While the Splendido Mare Cup was a full-scale exercise with its 15 registered boats, including the prestigious constructors such as Wally, Southern Wind Shipyard, Nautor's Swan and Mylius, the Rolex Giraglia confirmed a certain optimism and the desire of normality for sailing afficionados, considering 150 ships were competing. Among the news of this regatta, the main highlight is its new commitment to sustainability. For the first time in its history, the Rolex Giraglia joined the Reco program, driven by the One Ocean Foundation created in 2018, and which enables the acceleration of solutions to ocean-related issues.

To continue reading this articles, subscribe now

CHF 10.- per month / CHF 99.- per year

Subscribe
  • Unlimited access to all paid content
  • Industry analysis you won't find anywhere else.
  • In-depth case studies on key business challenges.
  • Academic analyses, studies and publications written by professors and researchers from the Swiss Center for Luxury Research and some foreign universities.
  • Members-only events to grow your knowledge and network.

Share the post

Keep reading

Big alliances in the yachting industry are taking shape
Strategy

Big alliances in the yachting industry are taking shape

While the pandemic has not dampened the global appeal of yachting, Italy is experiencing an unprecedented boom in its nautical sector and is seeing the emergence of big name alliances.

By Bettina Bush Mignanego

Sustainable yachting is no longer a chimera (Ep.2)
SustainabilityFeature

Sustainable yachting is no longer a chimera (Ep.2)

Yachting is on its way to becoming greener, and charter companies are helping to bring awareness to the masses by adding more hybrid yachts and yachts with eco-friendly technologies to its fleet, as well as implementing on-board initiatives.

By Emma Reynolds

Register

Weekly Newsletter

Be notified of the latest publications and analyses

Register
  • About us
  • Newsletter
  • contact@luxurytribune.com

    Made by Antistatique