2026 Winter Olympics: Omega Regains its Role as Timekeeper

Excitement is mounting for athletes, fans, partner brands, and media around the world. For the fourth time, the Olympic Games are coming to Italy, kicking off tomorrow, February 6, in Milan and Cortina, followed by the Paralympics on March 6. Once again, Omega will be on site to time the world's sporting performances.

On Piazza del Duomo, the giant countdown clock installed a year ago by the brand shows the exact number of days, hours, and minutes remaining before the opening ceremony kicks off. For the occasion, the Biel-based brand has also revisited its iconic Seamaster model in winter colors with the Seamaster Diver 300M: delivered in a special Milano Cortina 2026 case, the white ceramic and titanium watch features a dial decorated in honor of the Games with the number “26,” as well as a case back stamped with the competition's emblem.

As with the Paris 2024 Games, the brand will be returning with its Omega House for the duration of the competition, in a unique winter setting. It will be located in the Cracco restaurant, run by chef Carlo Cracco, in the iconic Galleria Vittorio Emanuele II, from February 7 to 21. The ground floor café will be transformed into the “Omega Café by Cracco,” while on the first and second floors, members will be able to relax during the day and watch the competitions broadcast on screens. In the evening, Omega plans to host exclusive events for friends and ambassadors of the brand.

In a press release, Raynald Aeschlimann, President and CEO of Omega, declared: “With the growing popularity of Omega House at the Olympic Games, we were determined to bring that same enjoyment and exclusivity to Milano. It’s our very first winter edition, and the location and atmosphere offers a rich and genuine Italian touch. We can’t wait to invite our friends from around the world to experience the magic of this great sporting moment in time.”

In addition, this year several Swiss athletes have joined the Omega ambassadors and friends, including three curling teams: Team Schwaller, Team Tirinzoni, and the Swiss mixed doubles curling team, Briar Schwaller-Hürlimann and Yannick Schwaller. Other iconic names in winter sports also feature on the list, such as Melanie Hasler, the Swiss multi-medal-winning bobsleigh pilot; Fanny Smith, one of the most successful ski cross athletes of all time; Mathilde Gremaud, freestyle skiing star and Olympic champion; and Théo Gmür, elite para-alpine skier. Internationally, other talented athletes include Jordan Stolz, Nathan Chen, and Jutta Leerdam.