The Oscars will be taking place this Sunday, back to the Hollywood red carpets. After years of drop in audience, of controversy and a complete transformation of the industry, will we be witnessing their agony or rebirth?
On March 27, Hollywood will be gathered for the 94th time, ready to honor films and protagonists. Yet many lovers of the motion pictures are holding their breath. Will the great Oscar show have Hollywood sparkle again? Indeed, year after year, red carpets and audiences have weakened. The Emmys saw their popularity drop by over 80% as of 1986, followed by the Oscars ten years later. In 2020, 23.6 million Americans witnessed the coronation of Parasite as best picture, a 20% drop year to date. And in 2021, the Oscars even recorded their biggest audience drop ever with 9.85 million viewers, an audience which is also growing older. Regarding the Golden Globes, their broadcast was completely cancelled this year by NBC due to financial scandals and lack of diversity.
This awareness has forced the industry to rethink the best way to adjust to the world surrounding it. Today, Hollywood and The Academy of Motion Picture Arts and Sciences are finally changing. While not hoping to recapture its 57 million viewers from 1998 on Sunday, the Oscars still want to make things right and learn lessons from controversies, including the #️OscarsSoWhite. Beyond the Academy’s obvious disconnection, the question also touches upon the big night’s entire setup: Unbearable lengths, boring presenters and unknown to young generations, as well as movie choices, too edgy for some, while not edgy enough for others.
Inclusive measures and an audience Prize
Newsletters
Cet article vous plaît ?
Inscrivez-vous à nos newsletters pour recevoir les dernières publications et analyses selon nos 4 thématiques:
First measure: from 6,261 members in 2016 - including 92% of white members and 75% of men – the organization went to almost 10,ooo. Among these 3,700 professionals, half are women, half are originally from 68 other countries than the US and one third are from under-represented minorities. Without surprise, the change had enormous impact on nominations. In 2021, only four nominated actors and actresses where White Americans and the best Director category encompassed two women for the first time. Progress continues this year with the nomination of a hearing-impaired actor, Troy Kotsur, and of openly gay actresses Kristen Stewart and Ariana DeBose. The Power of the Dog, with over ten nominations, is breaking records for a movie directed by a woman, Jane Campion, nominated for the second time.
Pour continuer à lire cet article, abonnez-vous maintenant
CHF 10.- par mois / CHF 99.- par année
- Accès illimité à tous les contenus payants
- Des analyses approfondies sur l'industrie du luxe que vous ne trouverez nulle part ailleurs.
- Des études et rapports sur les principaux défis à venir ainsi que leur décryptage.
- Des articles académiques élaborés par des professeurs et des doctorants membres du Swiss Center for Luxury Research, ainsi qu’un certain nombre d’universités à l’étranger.
- Des événements réservés aux membres pour enrichir vos connaissances et votre réseau.
Partager l'article
Continuez votre lecture
Business
“The Mostra has proven its influence over films that are competing for the Oscars”
Between great productions, intimist proposals, and virtual reality films, the 78th edition of the Mostra definitively positions the Venice film festival as one of the significant happenings able to influence the cinema industry. Its director, Alberto Barbera, talks about strategies.
Style & ExperiencesFeature
Will the red carpet economy recover from Covid?
When all the glitzy events were put on hold, red carpet product placement came to a sudden stop. Now, a social revolution in the name of a new activism waits in the wings for the glamor season to resume.
Newsletters
Cet article vous plaît ?
Inscrivez-vous à nos newsletters pour recevoir les dernières publications et analyses selon nos 4 thématiques: