Business

Victoria Beckham Signs with Safilo for Eyewear Production

By Eva Morletto02 juillet 2025

The Safilo Group and Victoria Beckham, creative director of her eponymous brand, have just announced a global licensing agreement for the design, production, and distribution of Victoria Beckham eyewear.

Victoria Beckham has the potential to become a strong brand for Safilo, the eyewear manufacturer (Hippolyte Petit)

The partnership between the two companies is set to last for ten years, until December 2035. The collection, which includes optical and sunglasses models, will be unveiled shortly and will be available in stores starting next January.

The former Spice Girl has successfully created a strong identity for her brand, and in 2025, the label continues to innovate. The first Victoria Beckham collection appeared in 2008; ten years later, she joined the Marchon group. It is no surprise that the entrepreneur's new commercial partner is Safilo. The famous eyewear manufacturer listed on the Milan Stock Exchange already holds the license for the entire Eyewear by David Beckham collection, launched in 2020 and now growing rapidly.

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Victoria Beckham has the potential to become a strong brand for Safilo, after the eyewear manufacturer canceled its contract with Italian influencer Chiara Ferragni, whose image suffered from the scandal known as “Pandoro gate.” Safilo has filed a lawsuit against Chiara Ferragni and is seeking nearly $6 million in damages from the influencer.

Safilo Group CEO Angelo Trocchia said in a press release that “this collaboration will increase and enhance the portfolio of women's eyewear within the group, strengthening Safilo's presence in the luxury segment.” As for Victoria Beckham, after a minimalist start and some difficult years, in seventeen years the brand has finally achieved a solid financial balance and good growth.

Last year, for the first time, the company posted excellent profits. In 2023, Victoria Beckham Holdings Ltd recorded a 52% increase in sales, amounting to €107 million. In 2019, following the success of capsule collections launched in partnership with Estee Lauder, Victoria Beckham launched her beauty range, choosing high-profile figures such as nose Jérôme Epinette and researcher Augustinus Bader to work alongside her.

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