Vacheron Constantin Relocates its Zurich Boutique to La Réserve Eden au Lac for Three Months

From January 8 to March 23, 2024, during the refurbishment of its permanent location on Bahnhofstrasse, the Swiss watchmaker, Vacheron Constantin, founded in 1755 in Geneva, will host its guests in the specially designed Suite 1755 of the hotel La Réserve Eden au Lac. Visits are by appointment only to ensure exclusive experience for the brand’s clientele.

The design of the Suite combines elements reminiscent of the Swiss Alps with a modern aesthetic. It features wooden furnishings, stone displays, and motifs echoing the brand's Maltese cross emblem. The suite, complete with a fireplace and large windows that offer views of the mountains, provides a space for clients to view the company's Haute Horlogerie collections. During this time, Vacheron Constantin plans to host various events and exhibitions for watch enthusiasts in this temporary setting. Clémence Charrier, the Brand Director for Central Europe, notes the opportunity this relocation provides for maintaining client engagement in a setting that reflects both the local Swiss environment and the brand’s heritage: "We are thrilled to welcome our clients to the Suite 1755 at Hotel La Réserve, where we embrace the spirit of the Swiss Alps and the quest for excellence that defines Vacheron Constantin.”

Hotel La Réserve Eden au Lac in Zurich, with its century-old history, stands as a notable landmark on the shores of Lake Zurich. Originally established over a hundred years ago, the hotel has a storied past, having survived two world wars and various ownership changes. This neo-classical luxury building, constructed in 1909, was revitalized in the 1930s by Swiss businessman Arthur Louis Thurnheer and has since been recognized as a cultural monument among the world's historic hotels. The hotel's latest transformation was led by French architect-designer Philippe Starck, and the ownership of Michel Reybier. Starck reimagined the property as an "imaginary yacht club," infusing it with a mix of classic and modern design elements. This redesign, completed in 2022, was part of a broader initiative by Michel Reybier Hospitality, which acquired the hotel in 2015.