Vacheron Constantin and New York’s Metropolitan Museum of Art seal an artistic and cultural partnership

Cristina D’Agostino

By Cristina D’Agostino27 septembre 2023

Vacheron Constantin and the Metropolitan Museum of Art in New York (MET) are joining forces for the transmission and preservation of artistic knowledge. Vacheron Constantin will support a series of activities related to the MET's missions and collaborate with its new partner on upcoming events.

On September 27, 2023, a new partnership between the Swiss watch brand Vacheron Constantin and the Metropolitan Museum of Art was signed. It seals an artistic and cultural alliance, with a view to preserving the arts and transmitting knowledge (Metropolitan Museum of Art)

Following their partnership that began in 2020 with the Louvre Museum, Vacheron Constantin is now sealing a new artistic and cultural alliance with the prestigious Metropolitan Museum of Art in New York (MET). In a commitment to the preservation of the arts and the transmission of knowledge, both entities announced on September 27, 2023, a strategic partnership aimed at celebrating creativity and innovation. It reflects their shared dedication to art and culture, emphasizing educational and creative initiatives.

Louis Ferla CEO of Vacheron Constanti and Max Hollein, CEO of the MET (Paula Lobo, Metropolitan Museum of Art)

Founded in 1870, the Metropolitan Museum of Art is one of the major cultural institutions on a global scale. On the other hand, Vacheron Constantin, with historical ties to the United States spanning over two centuries, has historically been a supplier of prestigious watches, some of which were dedicated to the U.S. Army Corps of Engineers in 1918, as well as eminent clients like James Ward Packard. This alliance strengthens their mutual commitment to the preservation of artistic heritage. The partnership will see Vacheron Constantin support the educational programs of the Met and participate in key events. Louis Ferla, CEO of Vacheron Constantin, stated, 'Establishing a partnership with the prestigious Met allows us to highlight our shared missions of knowledge transmission and the preservation of the arts. Vacheron Constantin's commitment to art and culture has always been an endless source of inspiration, permeating our freedom to create and express beauty in all our watches.' Since the first apprenticeship contract was signed in 1755 by Jean-Marc Vacheron, the transmission of knowledge has been at the heart of the Maison's concerns. Vacheron Constantin has already established the 'One of Not Many Mentorship Program' for young artists, an initiative in partnership with renowned experts dedicated to encouraging young artistic and creative talents around the world, ranging from music to dance.

The Met also continues its own educational programs aimed at democratizing access to art and making it accessible to a diverse audience, regardless of age or background. Max Hollein, CEO of the Met, said, 'We look forward to collaborating on these upcoming projects, cementing our mutual commitment to education and the arts.' In addition to educational collaborations, this partnership will lead to the creation of watches inspired by the works of the Met, thereby strengthening the cultural and artistic ties between Vacheron Constantin and the United States.

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