Travel & Gastronomy

Ultima Collection reinforces its Swiss position with three new luxury properties

Fanny Tang

By Fanny Tang17 octobre 2023

Ultima Collection is adding three new prestigious properties to its Swiss portfolio, further solidifying its position in the luxury hospitality market in Switzerland.

Ultima Gstaad Promenade, the new address of the Ultima Collection group, will open in the mountain resort in June 2024 (Ultima Collection)

Ultima Collection, renowned for its ultra-luxurious private properties, has announced the opening of three new establishments in Switzerland: Ultima Geneva Quai Wilson, Ultima Gstaad Promenade, and Ultima Cologny, bolstering its prestigious portfolio. The group, led by its co-founders Max-Hervé George and Byron Baciocchi, was established in 2016, with the launch of its first property, Ultima Gstaad. Today, Ultima Collection has properties in Crans Montana, Geneva, Megève, Courchevel, and Corfu, ranging from 5-star hotels to ski resort chalets, urban villas, and waterfront villas.

Ultima Capital SA, the parent company of Ultima Collection and listed on the BX Swiss stock exchange since 2019, holds a diverse portfolio of properties and has experienced significant growth in recent years. It owns and develops a portfolio of 48 residences, chalets, and villas in 11 destinations in Switzerland, France, and Greece. Ultima Capital SA has reported its results for the fiscal year ending December 31, 2022. For the entire year, the company reported revenue of 16.84 million Swiss francs, up from 14.24 million the previous year.

Among the new establishments, Ultima Geneva Quai Wilson, located in the heart of Geneva, will open its doors in April 2024, promising an urban escape by Lake Geneva, featuring a series of five modern apartments, each occupying its own floor. The property will include a wellness area with a jacuzzi, sauna, steam room, and two private treatment cabins. Ultima Gstaad Promenade, set to open in June 2024, is touted as Gstaad's largest and most luxurious private chalet, spanning four floors with eight-bedroom suites and an independent guesthouse. The property will also feature dedicated entertainment spaces, including a cinema, game room, bar, and a wellness area with a spa, sauna, indoor pool, and steam room. Finally, scheduled for early 2025, Ultima Cologny will offer a contemporary experience with two spectacular villas nestled by the shores of Lake Geneva. The property will also include an entertainment and wellness area.

Byron Baciocchi, co-founder of Ultima Collection, commented on these new openings: "As a brand, we are on a mission to continuously elevate the traditional hospitality sector and set the trend in tailored, luxury living."

Prices have not yet been released by the Group.

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