The metaverse is going through an identity crisis

To better understand the issue, Serena Bertolucci, director of the Palazzo Ducale in Genoa, Italy - the city's largest cultural and exhibition center - and Giovanni Verreschi, engineer and CEO of ETT, a company of the SCAI Group, give us their cross-sectional view of the metaverse, both from a creative perspective and from a technological and economic analysis of the sector. On this point, it is worth noting that ETT recently organized its first art exhibition in the metaverse, entitled Meta Effect, in which four artists participated, along with Serena Bertolucci and other specialists in the field. It was an opportunity for an immersive experience of digital works, with the possibility of interacting with the artists Corrado Zeni, Paolo Bonfiglio, Mark Cooper, and Gaia Midj, who was not the avatar of a real artist, but an artificial intelligence, very difficult to distinguish.

Serena Bertolucci: When I received the invitation, I was initially suspicious, because I think that the virtual cannot replace the real. But then I realized that this same experience in the metaverse can be transformed into art, just like in a performance. We are not yet used to visiting these worlds, but if you manage to look at them through new perspectives, they become extremely stimulating.