AbonnéSustainability

The green fashion revolution in Hong Kong

By Morgane Nyfeler28 décembre 2022

Hong Kong is emerging as a leading sustainable fashion hub thanks to ground-breaking innovation, forward-thinking manufacturing and game-changing designers. The city is showing how valuable partnerships between brands and the supply chain can move the needle towards a more ethical industry.

The perception that products made in Asia are of lower quality and less sustainable than ones made in Europe or the US has been widely circulating in the West, however, Asian manufacturers have now come a long way (Bettie Haute Couture)

With two locations in Hong Kong and London, the Mills Fabrica is an incubation platform accelerating innovations for sustainability and social impact, while giving a space for new ideas to develop. The events space is also facilitating the exchange between East and West and is currently showcasing pieces made by young sustainable designers from Hong Kong in its London King’s Cross showroom until the end of December, organised by the Hong Kong Trade Development Council. The Sustainable Designer Showcase is a way to highlight Hong Kong’s creative force and sustainable efforts and encourage collaboration on the international fashion scene.

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The sustainability divide between East and West

The Hong Kong government acts as a driving force for the local sustainable fashion industry (Bettie Haute Couture)

There’s now a clear line between what a brand does and takes responsibility for and what the supply chain does and takes responsibility for

Brooke Roberts-Islam, co-founder of innovation and sustainability advisory Techstyler

For far too long, the perception that products made in Asia are of lower quality and less sustainable than ones made in Europe or the US has been widely circulating in the West. This idea mainly stems from marketing efforts by brands that have successfully elevated the ‘Made in Italy’ or ‘Made in France’ labels to a prestigious symbol of craftsmanship. Yet Asian manufacturers have now come a long way; some of them showing more talent, scientific rigour and ground-breaking technology than any other parts of the world and are working to solve some of the biggest environmental problems the industry is facing today.

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