The curious crown of thorns by Tiffany & Co
Any means is good to create buzz in the name of defending women's rights. This is what the rapper Kendrick Lamar has understood, and he has just generated a powerful wave of comments on social networks and in the international media.
By Eva Morletto30 juin 2022
During the Glastonbury Music Festival in England, Kendrick Lamar displayed a crown of thorns on stage, which he says is a symbol of the suffering of women around the world. For the closing ceremony of the famous festival, the singer decided to strike hard by taking up a Christian symbol in a provocative way, in the manner of Madonna, Amy Winehouse and other rock and pop stars of the past.
In this case, the purpose of the hijacking was not only to provoke, but to suggest the suffering of the most vulnerable. The jeweller Tiffany decided to accompany the artist in creating this astonishing crown, which is reminiscent of that of Christ. Composed of 8000 diamonds (137 carats) assembled on a titanium structure, it is inspired by the antique brooch designed by Tiffany for Jean Schlumberger. It took ten months of work and four specialised craftsmen to set it. The 50 thorns were then assembled in a workshop in Italy, then customised for the artist.
The relationship between pop artists and Tiffany jewellers is confirmed with Kendrick Lamar. A year ago, the advertising campaign already featured Beyoncé and Jay-Z, both adorned with pieces from the company's historical archives. And in 2019, Pharrel Williams and Lady Gaga - who already wore the mythical jonquil diamond during the 2019 Oscars - showed their sympathy for the brand.
Since the takeover of the brand by LVMH at the end of 2020, Tiffany has been aiming to renew and modernise its image, targeting a younger, trendier audience.
While in 2020 the turnover of the LVMH group's Watches and Jewelry division amounted to 3.35 billion euros, a year later the division posted 8.96 billion euros in sales.
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