AbonnéInnovation & Know-How

The 63rd Genoa Boat Show aims to become the sector’s leading event

Bettina Bush Mignanego

By Bettina Bush Mignanego17 octobre 2023

The 63rd edition of the Genoa Boat Show has just concluded, setting a record for attendance with over a thousand participating brands. The Italian yacht show aspires to take the top spot globally among nautical exhibitions in an industry experiencing consistent growth. Marina Stella, managing director of Confindustria Nautica, elaborates on this ambition.

The new Waterfront di Levante site, designed by architect Renzo Piano, is currently in its first phase of construction. Here a 3D rendering (Waterfront di Levante)

Held from September 21 to 26, the Genoa Boat Show achieved record-breaking attendance figures, featuring 1,043 exhibiting brands, 3,190 sea trials, and 120 conferences and workshops. The Italian yacht show's new challenge is to rise to the forefront of the global boat show arena, not just within the Mediterranean basin. Another notable record for the Genoa Boat Show is its long-standing history, having been organized for the first time in 1962. In an exclusive interview with Luxury Tribune, Marina Stella, managing director of Confindustria Nautica, provides an overview of the event and discusses the future of the Italian nautical industry. She emphasizes that this edition showcased strong potential with over 118,000 visitors, marking a 14% increase compared to 2022.

Genoa is a city in rapid expansion, and its new waterfront site, designed by Renzo Piano, called Waterfront di Levante, is particularly promising. What innovations does it offer?

Marina Stella, managing director of Confindustria Nautica (Studio Borlenghi - TV Boat Show)

Marina Stella. Indeed, the new Waterfront di Levante site, designed by architect Renzo Piano and currently in its initial construction phase, has been well-received. It has created 143 new berths and fosters a more intimate connection with the sea through its canals. Additionally, the renowned Blue Pavilion of the Nautical Show, designed by architect Jean Nouvel, has become a true blue island surrounded by the sea. The Waterfront project is set to be completed in 2025, featuring more water and canals for a deeper connection between land and sea. This achievement is the result of significant collaboration between public institutions and the private sector.

In 2022, the revenue of the Italian nautical industry exceeded 7 billion euros, marking a 20% increase from 2021, with exports accounting for 76%, also up by 20.7% compared to 2021. This positions the Italian nautical sector as a global leader. According to the Golden Order Book by Boat International, the top-ranked shipyard globally is Azimut Benetti, followed by Sanlorenzo. What are Italy's strengths in this sector?

In 2022, sales in the Italian nautical industry will exceed 7 billion euros, up 20% in 2021 (Salone Nautico Genova. Massimo Procopio)

Italy boasts numerous strengths in the nautical industry, especially in the superyacht segment. The top three shipyards worldwide are Italian, representing 49% of the orders. Italy is also home to leading companies in components and inflatable boats. We cover the entire supply chain, from the smallest to the most imposing vessels. There's a particularly strong demand for high-end products, with one out of every two boats sailing worldwide being manufactured in Italy. Additionally, Italy is known for its craftsmanship, innovative capacity, ecological initiatives, and the enduring appeal of Italian design.

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