The 50 most valuable luxury brands in 2022

The Luxury and Premium report recently presented by Brand Finance reveals the 50 most valuable brands in 2022.

This year, the luxury brands are varied, coming from all sectors of activity: from automotive to fashion, from watchmaking to cosmetics, including luxury hotels. The 50 companies listed in the Luxury and Premium report are worth $247.8 billion in financial terms, compared with an estimated $227 billion a year earlier. Exceptional growth is common to all the companies selected.

The listing on the Frankfurt Stock Exchange is not unrelated to the success of Porsche, which occupies first place in the ranking. Valued at around 33.7 billion dollars, the German car manufacturer was already at the top of the list in 2021. Fashion and fine jewellery occupy almost all the other places in the top ten: Porsche is followed by Louis Vuitton - valued at $23.4 billion, a 58% jump on the previous year -, Gucci ($18.1 billion), Chanel ($15.2 billion), Hermès ($13.3 billion), Cartier ($12.4 billion), Dior ($9.02 billion) and Rolex ($8.35 billion).

Brand Finance explains the meteoric growth of Louis Vuitton, the flagship of Bernard Arnault's empire, by the massive investments in new online marketing campaigns aimed at attracting a younger customer segment.

Ninth place is occupied by another car manufacturer, Ferrari, which is presenting its first SUV model, the Ferrari Purosangue, these days. In tenth place is a leading beauty brand: Estée Lauder.

It has a valuation of +39% at 7.9 billion dollars. Its excellent performance in travel retail explains much of this success.

Fashion is worth nearly $163 billion and accounts for more than 65% of the overall valuation of the 50 companies listed in the Brand Finance report.

Upscale hotels currently account for only 1.8% of the ranking, but the sector is worth watching closely. One of the most breathtaking financial performances was achieved by the Ritz-Carlton chain belonging to the Marriott International group: a growth of +112% and a valuation of around 1.1 billion dollars. The recovery of international tourism, after the years penalized by the health crisis, and the prestige of the brand were the two factors that made these results possible. 

France is the most represented country in the Brand Finance list with twelve luxury brands based in France.