Pietro Beccari Appointed CEO of LVMH Fashion Group

After several strategic reshuffles within the group's brands, Bernard Arnault, CEO of LVMH, has chosen Pietro Beccari to lead the LVMH Fashion Group. On December 2, the man at the head of the French luxury empire warmly thanked Sidney Toledano, who had been at his side for more than three decades, for “his determination, talent, and loyalty,” according to a statement. He also added that Toledano would remain his “Special Advisor.”

This appointment will take effect on January 1, 2026, with a transition period between Sidney Toledano and Pietro Beccari. It marks a renewal of governance for the French luxury giant and higher ambitions to develop its fashion houses, including the flagship brands Louis Vuitton and Christian Dior, as well as leading brands such as Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, RIMOWA, Patou, Barton Perreira, and Vuarnet. Furthermore, this decision comes at a time when sales in the fashion and leather goods division, historically the group's driving force, fell by 2% organically in the last quarter, while there have been numerous changes at the top of the artistic departments.

Pietro Beccari began his career in marketing at Benckiser in Italy, then at Parmalat in the United States, before joining Henkel in Germany, where he served as corporate vice president of hair care products. In 2006, he joined LVMH as Marketing and Communications Director for Louis Vuitton, before being promoted to CEO of Fendi in 2012, then Christian Dior Couture in 2018.

This new role is in addition to his current responsibilities at Louis Vuitton, the group's most profitable brand, which he will continue to lead alongside Damien Bertrand, Deputy CEO of Louis Vuitton and now a member of the LVMH Executive Committee.

The group, which will unveil its annual results in January 2026, showed some signs of recovery in the third quarter despite the tense market environment. It recorded slight organic growth of 1%, with total revenue of €18.28 billion.

Meanwhile, in the perfumes and cosmetics sector, private equity fund LVMH Luxury Ventures has just acquired a minority stake in French niche perfume brand BDK Parfums.