Pharrell Williams, the king of pop culture…and numbers

Louis Vuitton has chosen the king's road. That of a showman, artist and musician with 10 billion streams and 14 million followers on Instagram. An entrepreneur who likes numbers that snap, including that of his streetwear label the Billionaire Boys Club created in 2003, which encompasses several brands including Icecream and Billionaire Girls Club. Certainly, his motto in creating his affordable brands is overtly ironic in the choice of his label's name, since for Pharrell: "Wealth is of the heart and mind. Not the pocket. Yet - and this is certainly not antinomic for the artist who will soon be turning 50 - his many creative collaborations with numerous brands are paying off, big time. His best-known co-creations include Moncler, Uniqlo, Adidas, the RAW, Ladurée, Moynat and of course Louis Vuitton, whose first collaboration dates back to 2005. Almost twenty years ago, he designed sunglasses for her called "Millionnaire", which are still iconic today. His fortune is now estimated at 250 million dollars.

With Pharrell Williams, Louis Vuitton has chosen its new Men's Fashion Creative Director to succeed Virgil Abloh. If Michael Burke had followed the rise of the late genius designer since 2006 for "his innate creativity and avant-garde approach that made him a reference not only in fashion but also in popular culture", Pharrell Williams is chosen for his ability to transform the coolness into a luxury success.

The talents of other designers also seem to have been closely monitored by the monogrammed house, such as Samuel Ross, a designer, architect and intellectual who had close ties with Virgil Abloh. Louis Vuitton has chosen the king of pop culture... and numbers.