Business

Missoni Remains Italian: FSI Becomes Majority Shareholder

By Eva Morletto04 mars 2026

In a strategic move that strengthens the Italian roots of one of the most iconic Made in Italy brands, Missoni remains under national control with 73% ownership. German holding company Katjes Quiet Luxury acquires a 27% stake.

The Italian fashion house Missoni, founded in 1953 in Gallarate and renowned for its zigzag patterns and colorful knitwear, remains in Italian hands (Missoni)

Thanks to an agreement signed yesterday, Fondo Strategico Italiano (FSI), which has held a 41.2% stake since 2018, becomes the majority shareholder by acquiring the shares sold by the Missoni family. Following the transaction, FSI will hold approximately 73% of the capital, while Katjes Quiet Luxury, the German holding company owned by the Fassin and Bachmüller families, will take a 27% stake.

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This holding company already owns Bogner, Germany's largest family-owned luxury clothing brand, known for its ski and outdoor collections. The addition of the iconic Italian fashion house to its portfolio illustrates the German company's ambition to build a European hub of premium brands to compete internationally.

Katjes Quiet Luxury May Increase its Stake if Desired

The transaction is expected to close in the second quarter of this year, subject to regulatory approvals. It also includes options allowing Katjes Quiet Luxury to increase its stake in the future, offering the holding company the prospect of gradual growth while preserving the brand's Italian identity.

The Missoni family, for its part, is withdrawing from direct shareholding but will retain an important cultural role through their foundation dedicated to Ottavio and Rosita Missoni.

The company, founded in 1953 in Gallarate and renowned for its zigzag patterns and colourful knitwear, is privately owned. As such, it does not regularly publish its financial results, but according to the latest data published for the 2024 financial year, its turnover is around £100 million.

At a historic moment when luxury brands are having to rethink their strategy in order to cope with an unstable economic climate and significant changes in consumer behaviour, this major operation illustrates the desire to preserve Missoni's role of excellence within the world of Italian-made textiles, while giving the company the means to expand internationally.

Key Points

• On March 3, Fondo Strategico Italiano (FSI) became the majority shareholder by acquiring the shares sold by the Missoni family.

• Upon closing of the transaction, FSI will hold approximately 73% of the capital.

• Katjes Quiet Luxury, the German holding company owned by the Fassin and Bachmüller families, will acquire a 27% stake.

• The Missoni family continues to play an important cultural role through their foundation dedicated to Ottavio and Rosita Missoni.

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