Business
Manish Malhotra Partners with Tata to Launch His Fine Jewelry Collection Online
By Shilpa Dhamija07 septembre 2026
Manish Malhotra is expanding his luxury portfolio with fine jewelry, partnering exclusively with Tata Cliq Luxury for online sales in India.
Indian designer Manish Malhotra has partnered exclusively with Tata’s luxury online marketplace to sell his new fine jewelry collection. Bvlgari and Piaget also sell their jewelry online exclusively with Tata in India.
Manish Malhotra, a veteran Indian designer who debuted at the Paris Haute Couture week, earlier this year has partnered with Tata’s luxury online marketplace, Tata Cliq Luxury, to sell his new fine jewelry line. Manish Malhotra is one of India's most popular couturiers. He co-owns his name-sake brand ‘Manish Malhotra Styles Private Limited’ in a 60/40 partnership with Ambani family’s Reliance Brands Limited (RBL).
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Reliance’s growing luxury portfolio
Apart from Manish Malhotra, RBL owns significant stakes in other iconic Indian couture houses like Rahul Mishra and Abu Jani Sandeep Khosla (AJSK). RBL is India’s single biggest luxury retailer.
It has exclusive partnerships for the India market, with over 3 dozen global luxury names, including Valentino, Balenciaga, Versace, Salvatore Ferragamo, Jimmy Choo, Ermenegildo Zegna, Tory Burch, Sephora, Skims and Tiffany & Co.
From Bollywood couture to fine jewelry
Manish Malhotra is widely recognized as Bollywood’s definitive trendsetter, having designed iconic looks for leading actresses in blockbuster Indian films for nearly 35 years. He founded his eponymous label in 2004, debuting with a flagship boutique in Dubai. After partnering with RBL, he has strategically diversified his portfolio beyond high-end couture into fine jewelry, high jewelry, and premium accessories.
Malhotra launched a fine jewelry collection earlier this year. It will sell exclusively online on Tata Cliq Luxury, starting with the ‘M Collection’ with the house’s iconic M motif imagined on rings, bracelets and cufflinks with natural white and black diamonds, ceramic and black Onyx.
Tata Cliq Luxury bets on exclusive partnerships
Tata Cliq Luxury is Tata group’s luxury e-commerce store, one of the very few of its kind in India. Founded about 10 years ago, Tata Cliq Luxury has exclusive online partnerships for the India market with a string of luxury Indian and foreign brands; in watches with Time Vallee, Richemont’s multi-brand retail chain. For jewelry it sells Bvlgari, Piaget and Sabyasachi exclusively in India.
Rising revenues, persistent losses
The entity does not release its stand-alone revenues. However, its parent company – Tata UniStore Ltd, which owns and operates ‘Tata Cliq’ and ‘Tata Cliq Luxury’ recorded about 20% increase in revenue; from €26.83 million (₹294.43 crore) in FY25, to €32.29 million (₹354.40 crore) in FY26.
While Tata UniStore Ltd’s revenues may be up, it has been making huge losses. It recorded a net loss of nearly €28.63 million in the last financial year. In FY26, its losses narrowed to €22.96 million.
Tata’s selective approach to luxury
Although India’s Tata group is among India’s top 5 biggest conglomerates, it has made very selective investments in the luxury sector. The Tata group owns and operates the Jaguar Land Rover brands, globally. It also owns and operates The Indian Hotels Company Limited (IHCL), a hospitality group that includes the home grown Taj Hotels chain. IHCL is profitable. It recorded a revenue of about €0.9 billion and €190.02 million in profits in FY26.
Key points:
- Manish Malhotra expands into fine jewelry, adding a new category to his luxury portfolio.
- Tata Cliq Luxury strengthens its jewelry offering, alongside exclusive online partnerships with Bvlgari, Piaget and Sabyasachi in India.
- Tata’s luxury strategy remains selective, with its e-commerce business growing revenues while continuing to report significant losses.
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