Fashion

Harris Reed named creative director of Nina Ricci

“I have dreamt of this moment for so long”. This statement by Harris Reed followed his announcement as new creative director for Nina Ricci, across fashion and fragrance. His first fashion collection can be expected in January 2023.

Isabella Hübscher

By Isabella Hübscher21 septembre 2022

Harris Reed is known for going against codification of styles and gender stereotypes (Instagram @haris_reed)

Harris Reed, known for his gender-fluid identity which quickly gained an impact through his decadent designs, has been appointed as the new creative director of the Parisian House Nina Ricci, across fashion and fragrance. Since graduating from London’s prestigious Central Saint Martins School of Art and Design in 2020, the 26-year-old British-American designer understood the transformative power of clothing and its correlation with identity and liberation, going against codification of styles and gender stereotypes.

In his statement on Instagram, the young designer added “To be a 6’4’’, red-headed, long haired fluid designer entering a brand I could have only dreamed of in Paris leaves me full of excitement and love”. Harris Reed is the youngest creative mind to have entered the Nina Ricci brand, and his first fashion collection will be revealed at the beginning of next year. The official statement by the fashion house expressed their excitement for the new chapter, describing the young designer as “bold, daring, and explosive”.

The previous creative directors appointed in 2018, the Dutch duo Rushemy Botter and Lisi Herrebrugh, had left the brand in January, which found itself without a creative designer until now. For this new mission, Harris Reed will be working alongside Edwin Bodson, the new general director of the brand, and former JW Anderson commercial director in London.

Harris Reed already owns his own brands, including demi-couture collections, home fragrances and a Fluid Basics line under his label. In March 2022, he presented his Fall-Winter 2022-2023 collection, entitled 60 YEARS A QUEEN, at London Fashion Week. All pieces of the collection are made entirely by hand and using upcycled materials.

The Nina Ricci brand was born in 1932 in Paris, where it was founded by Nina Ricci and her son Robert. Nina Ricci designed gowns, making the brand known for its feminine and form fitting designs, and in 1941, Robert created an in-house perfumery division. Today and since 1998, the brand is owned by the Spanish fragrance and fashion group Puig. 

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