From Jacquemus to Armani, Luxury Brands are Betting on Ibiza This Summer

This summer, Ibiza will be one of the showcases of luxury. Jacquemus, which does not yet have its own store in Spain, has chosen Cala Jondal beach as its summer destination on the legendary Balearic island. On Monday 12 May, the French fashion house opened a pop-up store featuring a limited-edition capsule collection ‘paying homage to the French Riviera (...) including ready-to-wear for women and men, bags and hats,’ Jacquemus said in a statement.

At the same time, a beach club decorated in the brand's colours will remain open until the end of the summer, in collaboration with the coastal restaurant Casa Jondal. Deckchairs, parasols, a pétanque court... the entire space has been designed and furnished in the Jacquemus style, evoking the sun and good vibes of the Mediterranean. The vibrant banana yellow and polka dots combination comes from the latest “La Croisière” collection.

In a completely different vein, a new collaboration has been born between Armani Exchange and the legendary club on the global electronic scene, Amnesia Ibiza. The Giorgio Armani Group brand, which has embarked on an international development strategy, is joining the Pyramid parties with displays, immersive projections and digital content. Scheduled every Sunday in June and July, the parties will feature renowned DJs such as Seth Troxler, Adam Beyer, Josh Baker and Vintage Culture. With this partnership, Armani Exchange is demonstrating its interest in underground culture and clubbing at a time when experience and emotion are more important than ever for luxury customers.

Summer 2025 is shaping up to be particularly intense in Ibiza. The island is seeing the rebirth of the legendary former Privilège venue, closed since 2020, under a new name: UNVRS, promoted as one of the most anticipated openings of the year. In Playa d'en Bossa, the Ushuaïa hotel is undergoing a transformation and unveiling its new concept, The Unexpected Hotels & Residences, with an even more upmarket positioning. Finally, a brand new shopping and arts space called Ibiza Gallery is set to open opposite the Hard Rock Hotel. This new temple of luxury will bring together around 20 prestigious brands, including Jil Sander, Roberto Cavalli and Missoni among those already confirmed.

Ibiza is thus confirming its status as a leading destination, attracting a wealthy clientele searching for luxury, partying and refinement.