Ferretti Group Prioritises Value Over the Race for Volume

Faced with a global luxury yachting market experiencing a marked slowdown following several years of post-pandemic euphoria, Ferretti Group reported a decline in turnover to €585.6 million (down 5.6 per cent year-on-year) in the first half of 2026. However, EBITDA (earnings before interest, tax, depreciation and amortisation) reached €92.5 million, representing a margin of 15.8 per cent. The group’s net profit stood at €37.9 million.

The Italian manufacturer is now adopting a cautious stance, revising its outlook for the 2026 financial year, as it believes that geopolitical tensions – particularly in the Middle East – as well as a more uncertain economic environment, are causing buyers to take longer to make decisions.

In the first half of the year, order intake fell to €341.4 million, compared with €467.3 million recorded during the same period the previous year. This slowdown does not reflect a lack of interest in yachts on the part of international customers, but rather a shift in buyer behaviour. Purchasing decisions, which often involve tens of millions of euros, now require more time and caution in the face of market uncertainties and doubts about global growth. Against this backdrop, Ferretti intends to stay the course. The new Chief Executive, Stassi Anastassov, reaffirmed a key priority during the presentation of the half-year results: not to sacrifice margins in order to artificially prop up sales volumes.

Whilst others might be tempted to boost sales by offering discounts, the manufacturer is committed to strict pricing discipline. Preserving the positioning of its seven brands (including the iconic Riva, founded in 1842) and profitability, thanks to the industrial excellence of ‘Made in Italy’, appears to be a strategic priority, even if growth may prove more moderate in the short term.

In the longer term, the group has decided to reduce its investments in order to preserve its cash flow and the strength of its balance sheet. At the same time, for the second half of the year, Ferretti aims to strengthen its presence in two strategic markets: the United States and the Middle East.