Football is not only the world’s most sought-after sport, it also can represent an exclusive experience. Good food, Italian wine, while watching the players from up close, AC Milan’s club 1899 shows the variety of premium experiences possible around a football match.
San Siro Stadium, Milan, Italy. A place for excitement, tears of joy, and unforgettable moments. Indeed, when it comes to football, a number of emotions and great memories are part of the experience. With over 500 million fans worldwide, AC Milan welcomes a great number of them each year in the San Siro Stadium. The experience around the game may even be elevated, through an exclusive offer by the Club 1899.
“The San Siro is already a destination for football fans in Italy and around the world. The atmosphere we have now in this stadium is family-friendly and inclusive. With the Club 1899, we wanted to create an inclusive destination, within a destination. With the experience we offer, our fans have the opportunity to come here, enjoy an evening of football, good food and wine, touch the grass and see the players from up close” states Alessandro Zissis, venue commercial director of AC Milan.
The Club 1899 holds 2 private suites, the Red and Orange Sky Box, reserved for B2B services and sold at the beginning of the season. While the “Ground Box” enables you to enjoy the match directly from the playing field and access the Authority Lounge, the “Red Sky Lounge” includes the only restaurant at the stadium overlooking the playing field.
Additional B2C packages include the “Champions” and “Milanisti” experience, for Champions League games. “Casa Milan Experience” offers an exclusive pre-match catering service and access to the Mondo Milan Museum, all in the iconic Headquarter of the Rossoneri in Milan, and a premium seat to watch the match.
In 2022, AC Milan won the Italian Championship and was ranked among the top three football clubs with the highest brand values. The brand has been expanding its partnerships, signing around 30 deals in the last two years, and keeps reinforcing its attractivity through collaborations in the fashion sector, with brands such as Etro and a recent partnership with Off-White.
This article was written in partnership with AC Milan.
Partager l'article
Continuez votre lecture
AC Milan wants to play in the big leagues
With a new Italian championship title and a new owner, the Milanese club is making exceptional progress. Milan AC is now aiming for the marketing strategies already adopted by the biggest clubs, such as Paris Saint-Germain, and more.
Off-White and AC Milan sign a partnership
Associazione Calcio Milan, better known as AC Milan, has announced a new partnership with the Off-White brand, created by Virgil Abloh, the American designer who died last year at the age of just 41.
By Eva Morletto
S'inscrire
Newsletter
Soyez prévenu·e des dernières publications et analyses.