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Elena Cozza

Elena Cozza

Luxury Tribune

Elena graduated from Edinburgh Napier University in Business Management in 2019 and is now an International Luxury Management postgraduate pursuing a double degree in Reims and Milan. Elena is a fashion and beauty enthusiast with a demonstrated history in strategic marketing, she worked as a Strategic Marketing Intern at Intercos S.p.A, covering EMEA Prestige Brands. Her area of interests are social sustainability and inclusivity in the luxury industry.

Elena Cozza's articles

Music: a social revolution in luxury
Style & Experiences

Music: a social revolution in luxury

Music has always had the power to represent communities and people, while creating trends and evolutions. It has always been intrinsic to pop-culture and a reflection of society. Shaping each other at the peak of a cultural revolution, luxury uses their codes and is the great winner.

By Elena Cozza

Is scarcity flirting with “self-destruction”?
Strategy

Is scarcity flirting with “self-destruction”?

What could be more intriguing and attractive than the unattainable? The decision to stop selling a bestseller seems to be the new way for luxury to create an aura. Based on rarity, heritage and nostalgia, the concept of “self-destruction” is a way to recreate desirability.

By Elena Cozza

Inclusivity as pandemic-proof superpower
StrategyFeature

Inclusivity as pandemic-proof superpower

With the pandemic, inclusion has become a necessity in the cosmetics sector, in order to dispel the feeling of under-representation and human disconnection caused by Covid-19.

By Elena Cozza

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