Elena Cozza

Luxury Tribune

Elena graduated from Edinburgh Napier University in Business Management in 2019 and is now an International Luxury Management postgraduate pursuing a double degree in Reims and Milan. Elena is a fashion and beauty enthusiast with a demonstrated history in strategic marketing, she worked as a Strategic Marketing Intern at Intercos S.p.A, covering EMEA Prestige Brands. Her area of interests are social sustainability and inclusivity in the luxury industry.

Articles de Elena Cozza

Strategy

Is Costa Smeralda still that glorious dolce vita empire?

The Emerald Coast is at a turning point. It needs to become more sustainable and regain its authenticity in order to resist the ever-increasing competition from other regions of southern Italy.

FashionFeature

Milanese Luxury, where roots become fashion statements

The emotional connection given by a piece of clothing that once belonged to « mamma » has been setting the trends of the fashion capital, Milan.

Style & Experiences

Music: a social revolution in luxury

Music has always had the power to represent communities and people, while creating trends and evolutions. It has always been intrinsic to pop-culture and a reflection of society. Shaping each other at the peak of a cultural revolution, luxury uses their codes and is the great winner.

Strategy

Merchandising is Reinventing itself in the Covid era

The role of merchandising has been greatly affected by Covid-19 restrictions. New strategies are emerging to strengthen the interrelationship between a physical shop and digital platforms.

Strategy

Is scarcity flirting with « self-destruction »?

What could be more intriguing and attractive than the unattainable? The decision to stop selling a bestseller seems to be the new way for luxury to create an aura. Based on rarity, heritage and nostalgia, the concept of « self-destruction » is a way to recreate desirability.

StrategyFeature

Inclusivity as pandemic-proof superpower

With the pandemic, inclusion has become a necessity in the cosmetics sector, in order to dispel the feeling of under-representation and human disconnection caused by Covid-19.