Accor: 2025 Results Show Strong Growth, With Luxury Driving the Upturn

The group's revenue reached €5,639 million, representing a significant increase of +4.5% at constant exchange rates compared to the previous year.

The Luxury & Lifestyle division, which includes high-end brands such as Fairmont, Raffles, and Sofitel Legend, as well as lifestyle brands such as Mama Shelter and Jo&Joe, posted particularly strong growth. Its revenue increased by 9.8% at constant exchange rates, compared with 2.4% for the Premium, Midscale, and Economy segments.

This performance demonstrates Accor's ability to leverage its luxury brands, as well as the appeal of high-end hotels, particularly in major cities and trendy tourist destinations, where five-star establishments are multiplying exponentially.

RevPAR (revenue per available room) indicators further confirm this momentum: the Luxury segment saw its overall RevPAR increase by +7% in 2025, while the Lifestyle segment recorded an even higher increase (+8.6%). In terms of different geographical areas, analysis of the regions highlights solid growth in the Americas, driven by strong demand in Brazil (+11.7% RevPAR in the fourth quarter). The Middle East & Asia-Pacific region is also dynamic, while Europe & North Africa show more moderate growth.

Beyond the figures, Accor has been able to highlight several strategic levers. First, the expansion of its network with 303 new openings in 2025, bringing the portfolio to more than 881,000 rooms, a sign of sustained structural growth. The hotel giant has also strengthened its digital tools and artificial intelligence solutions to optimize direct bookings and customer relations on a global scale. The group is thus well positioned to achieve its medium-term ambitions, with RevPAR growth expected to be between +3% and +4% until 2027, consolidating its position among the world leaders in the upscale hotel industry.